Software Alternatives, Accelerators & Startups

BrowserStack VS Optimizely

Compare BrowserStack VS Optimizely and see what are their differences

BrowserStack logo BrowserStack

BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • BrowserStack Landing page
    Landing page //
    2025-05-06

BrowserStack is a leading software testing platform powering over two million tests every day across 15 global data centers. With BrowserStack, developers can comprehensively test their websites and mobile applications across 2,000+ real mobile devices and browsers in a single cloud platform—and at scale. BrowserStack helps Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed.

  • Optimizely Landing page
    Landing page //
    2023-10-04

BrowserStack

$ Details
freemium $29.0 / Monthly (Starts at single user plans and billed annually)
Platforms
Mac OSX Android Windows Browser Web iOS Google Chrome Firefox Safari REST API Internet Explorer
Release Date
2012 September
Startup details
Country
Ireland
State
Dublin
City
Dublin
Founder(s)
Nakul Aggarwal
Employees
500 - 999

BrowserStack features and specs

  • Cloud-based
  • Browser Extensions
  • SaaS

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of BrowserStack

Overall verdict

  • Overall, BrowserStack is considered a highly effective and reliable tool in the web development and testing community. Its extensive features, real-device testing capabilities, and seamless integration make it a good choice for those needing comprehensive cross-browser testing solutions.

Why this product is good

  • BrowserStack is a robust and widely used web testing platform that provides developers with the ability to test their websites and applications across a vast array of browsers and devices. It offers real device cloud testing, ensuring that users can assess how their applications perform on actual devices rather than simulations. This makes it an invaluable tool for identifying and resolving cross-browser compatibility issues. Additionally, it integrates with popular CI/CD tools, enhancing the workflow efficiency for development teams.

Recommended for

  • Web developers
  • QA engineers
  • Agile development teams
  • Companies needing cross-browser testing across multiple devices
  • Teams looking for CI/CD integration in their testing process

BrowserStack videos

BrowserStack Overview

More videos:

  • Tutorial - SpeedLab by BrowserStack
  • Review - SharePoint Team Finds BrowserStack Invaluable

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to BrowserStack and Optimizely)
Website Testing
100 100%
0% 0
A/B Testing
0 0%
100% 100
Browser Testing
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

Share your experience with using BrowserStack and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare BrowserStack and Optimizely

BrowserStack Reviews

Top Selenium Alternatives
BrowserStack is another leading cloud-based testing platform that offers access to a vast array of browsers and real mobile devices. It's designed to simplify the testing process by allowing tests to run in parallel across different environments, significantly reducing the time needed for comprehensive testing. BrowserStack features include live, interactive testing,...
Source: bugbug.io
Why choose HeadSpin over BrowserStack?
Companies like HeadSpin and BrowserStack play a significant role in fulfilling the demand for testing on real devices and cross-browser devices. Their ability to test on real devices online and monitor digital experiences adds to the value proposition of organizations implementing testing solutions. However, every company has different requirements and here are a few reasons...
Source: www.headspin.io

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, BrowserStack seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BrowserStack mentions (8)

  • Show HN: Quell – AI QA Agent Working Across Linear, Vercel, Jira, Netlify, Figma
    This is pretty cool - the Jira/Linear integration could save a ton of manual work. How do you handle test data setup and teardown? That's usually where these workflows get messy. For alternatives in this space, there's qawolf (https://qawolf.com) for similar automated testing workflows, or I'm actually building bug0 (https://bug0.com) which also does AI-powered test automation, still in beta. For the more... - Source: Hacker News / 14 days ago
  • 🛑 Stop resizing your browser: improve testing for responsiveness
    Platforms like Browserstack or SauceLabs offer virtual instances of real devices and browsers for manual and end-to-end testing. Caveat: subscriptions cost money and are on a per-seat basis. - Source: dev.to / about 1 year ago
  • Unsupported country
    If you go to browserstack.com (a website to test other websites) you can probably to the chatgpt url and sign up there. Source: over 2 years ago
  • Windows vs Mac?
    For testing on Mac or iOS, use browserstack.com, you'll spend considerably less using that than you would buying the actual hardware. Source: over 2 years ago
  • Free methods for testing websites/apps across devices?
    I've seen subscription services such as browserstack.com and lambdatest.com but I believe they cost to get the full range of mac browsers and devices. Source: over 2 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing BrowserStack and Optimizely, you can also consider the following products

LambdaTest - Perform Web Testing on 2000+ Browsers & OS

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Sauce Labs - Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Selenium - Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.