Locksy's answer

Locksy is built natively in Swift using Xcode, running exclusively on iOS and leveraging Apple's native frameworks throughout. The platform is engineered for speed — every component of the experience, including Locksy AI Remix, is designed to operate fast enough to keep pace with a live countdown mechanic. Locksy AI Remix supports both photo and video clip transformation through a free-text prompt interface, with no preset filters or templates required. Voice prompt input is also supported, allowing users to describe their transformation by speaking rather than typing.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

Locksy's answer

Locksy is the only app where the countdown starts the moment content is sent — not when the recipient opens it. This dual-sided, send-triggered countdown mechanic runs simultaneously for both sender and recipient, creating a live shared event that vanishes forever if not unlocked in time. No other social or messaging app has shipped this mechanic. Combined with a single-tap multimedia switching Smart Camera, private ephemeral Backroom rooms, a dynamic school discovery system, and Locksy AI Remix — a native prompt-based photo and video transformation layer built directly into the Drop flow — Locksy represents a fundamentally different architecture for teen social communication.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Locksy's answer

Most social apps are built for permanence — feeds, archives, and content that lives forever. Locksy is built for moments. Unlike Snapchat, Instagram, or BeReal, Locksy's timer starts the second content is sent rather than when it is opened, making every message a live, urgent, shared experience rather than a passive notification. Friends don't need the app to receive a Secret Drop. Backroom spaces are themselves ephemeral — the room vanishes, not just the content. And Locksy AI Remix transforms any photo or video clip with a free-text prompt natively inside the Drop flow, with no preset filters or templates. Locksy is free always, available exclusively in the United States, and built natively on iOS.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

Locksy's answer

Locksy's primary audience is Gen Z teens aged 13 to 18 in the United States. The platform is specifically designed for the generation that has grown up on social media and is actively moving away from public feeds, permanent content, and performative posting toward private, intimate, real-time communication with close friends. Locksy's school discovery system allows users to find and connect with their real-world circle by school, grade, and class, reinforcing its focus on genuine peer connection rather than follower counts or public audiences.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

Locksy's answer

Locksy was built on a single observation: the foundational mechanic of every major social app — the timer starting when someone opens a message — creates the illusion of urgency without the reality of it. Locksy's founders set out to fix the actual mechanic. By starting the countdown the moment content is sent, running simultaneously for both sides regardless of when the recipient opens the app, Locksy turns every message into a genuinely live, shared event. Built natively in Swift by a powerhouse team headquartered in the heart of Silicon Valley, Locksy launched exclusively in the United States and has since shipped Secret Drops, Backroom ephemeral rooms, the Locksy Smart Camera, and Locksy AI Remix — the first native AI creative layer built directly into a social app's core Drop flow.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

Locksy's answer

Locksy's primary users are teenagers aged 13 to 18 across the United States, with particular traction among high school students who use the platform to communicate within their existing real-world social circles. The school discovery system allows students to connect by school, grade, and class, meaning Locksy's user base is naturally organized around real institutions rather than algorithmic networks. As a consumer social platform, Locksy does not publish individual user or institutional data.