Software Alternatives, Accelerators & Startups

Keyword.com VS Google Tag Manager

Compare Keyword.com VS Google Tag Manager and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Keyword.com logo Keyword.com

Accurately track keyword rankings in Google, ChatGPT, Perplexity and more. Prices start at $3/month!

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • Keyword.com Monitor keyword rankings
    Monitor keyword rankings //
    2025-06-10
  • Keyword.com View Keyword ranking history
    View Keyword ranking history //
    2025-06-10
  • Keyword.com See the keyword in the search results
    See the keyword in the search results //
    2025-06-10
  • Keyword.com Track local and GMB rankings
    Track local and GMB rankings //
    2025-06-10
  • Keyword.com Track AI search terms
    Track AI search terms //
    2025-06-10
  • Keyword.com Track brand performance in AI search
    Track brand performance in AI search //
    2025-06-10
  • Keyword.com Track AI search competitors
    Track AI search competitors //
    2025-06-10
  • Keyword.com Track AI citations
    Track AI citations //
    2025-06-10

Keyword.com is a keyword rank tracking software that enables SEO professionals, agencies, and in-house marketing teams to monitor keyword positions, analyze SEO performance metrics, and validate SEO efforts in real time. It provides accurate, reliable ranking data to help users make informed decisions that improve search visibility and drive organic growth.

This solution is built for marketing professionals who need to track keyword rankings across multiple campaigns or client accounts. With its intuitive dashboard and daily updates, users can quickly identify SERP changes, keyword ranking trends, measure the impact of SEO work, and adjust strategies based on current performance.

  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

Keyword.com features and specs

  • Accurate Tracking
    Keyword.com offers precise and reliable SERP tracking, providing users with accurate insights into their keyword rankings and performance over time.
  • User-Friendly Interface
    The platform is designed with an intuitive user experience, making it easy for users to navigate and access necessary data without a steep learning curve.
  • Comprehensive Reporting
    Keyword.com provides detailed, customizable reports that allow users to analyze their SEO performance and share insights with their team or clients.
  • Competitor Analysis
    The service includes features to track competitor keywords and rankings, providing strategic insights for improving one's own SEO strategy.
  • Timely Updates
    Keyword.com offers frequent updates on keyword rankings, ensuring that users have the most current data available for decision-making.
  • AI Visibility Rank Tracking
    Track brand mentions and website visibility in AI search engines like ChatGPT, Perplexity, Gemini and more.
  • Keyword Research
    Discover high-impact keywords from seed terms, competitor domains, or niche topics to expand your content strategy and uncover ranking opportunities. Easily identify new keywords for your SEO campaign to add to your project.
  • Live Client Reporting
    Create and share real-time dashboards that showcase keyword performance to stakeholders or clients without the need for manual exports.
  • Spyglass Verification
    Confirm the accuracy of reported rankings to ensure data credibility and transparency in reporting.
  • Local Rank Tracker
    Monitor your website's position in search results across different cities and regions with our powerful local rank tracker, giving you clear visibility into your geographic SEO performance. Easily identify location-based ranking opportunities and track progress as you optimize for local search queries that matter most to your business.
  • AI Overviews Tracker
    Monitor and analyze Googleโ€™s AI-generated Overviews for your target keywords. Our AI Overview Tracker helps you understand how Google summarizes information.

Google Tag Manager features and specs

  • Ease of Use
    Google Tag Manager allows users to add and update website tags without needing to modify the site code, streamlining the process for marketing teams and reducing dependency on developers.
  • Centralized Management
    Offers a centralized platform to manage all the tags on your website, making it easier to maintain and organize marketing and analytics integrations.
  • Version Control
    Version control features allow users to track changes, roll back to previous versions if issues arise, and maintain a history of tag modifications.
  • Debugging Tools
    Built-in debugging and preview mode helps users test tags before they go live, ensuring accurate implementation and functionality.
  • Templates and Customization
    Provides a variety of pre-built tag templates for popular analytics and marketing services, and supports custom HTML tags for more complex needs.
  • Event Tracking
    Facilitates event tracking without the need for manual coding, allowing for more detailed data collection on user interactions.
  • Integration with Google Products
    Seamlessly integrates with other Google products like Google Analytics, enhancing the utility and efficiency of analytics workflows.
  • User Permissions
    Allows for granular user permissions and roles, providing better control and security over who can manage and update tags.

Possible disadvantages of Google Tag Manager

  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve for those unfamiliar with how tags and triggers work, which can be challenging for beginners.
  • Complexity in Advanced Scenarios
    While it's suitable for many common uses, advanced scenarios or custom tagging requirements can become complex and might require technical expertise.
  • Limited to Web and App
    Google Tag Manager primarily supports web and mobile app environments, which may not meet the needs of businesses working with other platforms or requiring more specialized environments.
  • Dependency on JavaScript
    The tool heavily relies on JavaScript, which means that users need to have a basic understanding of JavaScript to fully leverage custom tags and functionalities.
  • Page Load Impact
    Incorrect implementation of multiple or large tags can negatively impact page load times, affecting user experience and potentially SEO.
  • Potential for Misconfiguration
    As with any powerful tool, there is a risk of misconfiguration, which can lead to inaccurate data collection or even site errors if not handled properly.
  • Privacy Concerns
    Managing user data and ensuring compliance with privacy regulations like GDPR requires extra steps, which can complicate tag implementation and data handling.

Analysis of Google Tag Manager

Overall verdict

  • Google Tag Manager is considered a valuable tool for anyone who is looking to efficiently manage marketing tags and improve website operations. Its versatility and ease of use make it a popular choice among digital marketers, web developers, and analysts.

Why this product is good

  • Google Tag Manager (GTM) is a robust tool that allows marketers and website owners to manage and deploy marketing tags and tracking codes on their websites without having to modify the underlying code. It offers a user-friendly interface that simplifies the process of tag management, improves website load times, and enhances data accuracy by reducing errors associated with manual tagging. It also integrates seamlessly with other Google products such as Google Analytics and Google Ads, providing a cohesive ecosystem for digital marketing efforts.

Recommended for

  • Digital marketers looking to streamline their tracking and analytics setup.
  • Website owners who want to reduce dependence on developers for tag management.
  • Businesses using multiple marketing platforms that require coordination and integration.
  • Data analysts seeking accurate and comprehensive data collection for insight generation.

Keyword.com videos

Getting Started With Keyword.com Rank Tracker

More videos:

  • Demo - Is Your Brand in ChatGPT, Perplexity & Google AI? THIS AI Visibility Tracker Will Show You!

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to Keyword.com and Google Tag Manager)
SEO
100 100%
0% 0
Analytics
0 0%
100% 100
SEO Tools
100 100%
0% 0
Web Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Keyword.com and Google Tag Manager.

What makes your product unique?

Keyword.com's answer

AI Visibility rank tracking: track your brand/website visibility in generative AI search platforms like ChatGPT, Perplexity, Gemini and more.

Why should a person choose your product over its competitors?

Keyword.com's answer

For its flexibility in the packages provided and ranking updates (weekly or daily) as well as its live reporting features and AI visibility rank tracker.

How would you describe your primary audience?

Keyword.com's answer

Keyword.com supports SEO agencies handling multiple client portfolios, freelancers looking to scale SEO services, and in-house teams responsible for growing organic visibility. By focusing on data precision and usability, the platform allows users to manage large keyword sets, generate insights quickly, and demonstrate progress with confidence.

Who are some of the biggest customers of your product?

Keyword.com's answer

  • First Page Digital
  • Steve Toth SEO Notebook
  • Hozio Digital Marketing Agency
  • Primal Agency

User comments

Share your experience with using Keyword.com and Google Tag Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Keyword.com should be more popular than Google Tag Manager. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Keyword.com mentions (6)

  • What are some tools which you guys think are essential for SAAS ?
    Keyword.com / https://www.seobility.net/en/ for your SEO Https://www.rewardful.com/ for the affiliates. Source: over 2 years ago
  • 7 BEST SEO TOOLS THAT SEO EXPERTS ACTUALLY USE IN 2022/23
    I've heard good things, but haven't used it yet. So far I've been sticking with Ahrefs and keyword.com. Source: almost 3 years ago
  • 5+ Best SERP Tracking Tools With Free Trial
    I would like to actually add keyword.com to that list. Guys like Steve Toth are really advocate the SEO Share of Voice feature (https://www.youtube.com/watch?v=1wfmXumzzJk) and the ViewKey Reporting to have SEO managers and customers actually looking the same data is brilliant. Source: about 3 years ago
  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: over 3 years ago
  • What is something that will become hard, if not seemingly impossible for people to do without assistance from some sort of technology due to their reliance on it?
    Word of mouth was a classic method to discover new websites. Mainly some forums and also TV-ads. Sometimes just luck based. keyword.com. Source: about 4 years ago
View more

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: almost 4 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / almost 4 years ago
  • Graph database question?
    For C360 implementations the thereโ€™s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: over 4 years ago

What are some alternatives?

When comparing Keyword.com and Google Tag Manager, you can also consider the following products

Pop32 - AI Visibility Reports Sent To Your Email

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Keyword Surfer - Get search volumes & keyword data directly in Google.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

SEOwl - Next-generation Rank Tracker & SEO Monitoring solution that understands modern SEO, finally

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.