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Google Analytics VS Google Tag Manager

Compare Google Analytics VS Google Tag Manager and see what are their differences


Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
Google Analytics Landing Page
Google Analytics Landing Page
Google Tag Manager Landing Page
Google Tag Manager Landing Page

Google Analytics details

Categories
Analytics Web Analytics Mobile Analytics Business Intelligence A/B Testing
Website analytics.google.com  
Pricing URL-
Details $-
Platforms
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Release Date-

Google Tag Manager details

Categories
Analytics Web Analytics User Analytics
Website marketingplatform.google.com  
Pricing URL-
Details $-
Platforms
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Release Date-

Google Analytics videos

Google Analytics Review

More videos:

  • - Google Analytics, Ultimate Beginner’s Guide
  • - Google Analytics Review

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity beta

0-100% (relative to Google Analytics and Google Tag Manager)
88
88%
12%
12
85
85%
15%
15
82
82%
18%
18
91
91%
9%
9

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Google Tag Manager

Google Analytics Reviews

Privacy-oriented alternatives to Google Analytics
Google Analytics collects a lot of personal data and it is a potential liability for your site. Many website owners fail to do this, but you should and must disclose to your visitors your use of Google Analytics to track them.
Lightweight alternatives to Google Analytics
GA is by far the biggest player here: BuiltWith shows that around 86% of the top 100,000 web sites use it. This figure goes down to 64% for the top one-million web sites. These figures have grown steadily for the past 15 years, since Google acquired Urchin and rebranded it as Google Analytics. In addition to privacy concerns, GA is more complex and feature-heavy than some...
Source: lwn.net
7 Great Google Analytics Alternatives
Gauges is another affordable alternative source to Google Analytics that helps you focus on the most important website traffic stats in real time. The tool works similarly to Google Analytics. The idea behind this software is to provide with the most important and actionable data through an easy-to-understand interface.
Source: mention.com
Best Google Analytics Alternatives
Best Google Analytics Alternatives Last Updated on July 2nd, 2018 .tj-cont { display:table; float:none; } .tj-cont > div { display:table-cell; float:none; vertical-align:middle; } .secd-div { padding-left:30px; } .secd-div p>a.easyazon-link { background-color: #dc3425; padding: 5px; color: #fff; border-radius: 5px; } .simpl-button { background-color: #FF8000; padding: 16px;...
Source: mofluid.com
7 Analytics Tools for Optimizing UX
Although nothing compares to Google Analytics in terms of number of users, Adobe Analytics is nonetheless a compelling choice amongst website and app analysis tools. It allows you to dig deep into the massive amounts of generated data, featuring things like customer segmentation, real-time analysis rules, marketing analytics, and a host of dashboards. Adobe Analytics is a...

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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What are some alternatives?

When comparing Google Analytics and Google Tag Manager, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

KISSmetrics - Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

User comments

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