Software Alternatives, Accelerators & Startups

ITSMA VS Split Fee

Compare ITSMA VS Split Fee and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

ITSMA logo ITSMA

As #ABM pioneers, ITSMA leads the way in defining and building excellence in #B2B marketing. Latest book: A Practitioner's Guide to Account-Based Marketing.

Split Fee logo Split Fee

Split Fee connects UK recruitment agencies to collaborate on permanent placements. Share candidates and vacancies, match automatically, and split the fee.
  • ITSMA Landing page
    Landing page //
    2023-05-15
  • Split Fee Login screen
    Login screen //
    2026-03-16
  • Split Fee Dashboard page
    Dashboard page //
    2026-03-16

Split Fee is a platform for UK recruitment agencies to collaborate on permanent placements.

Every agency has candidates they can't place and vacancies they can't fill. Another agency almost certainly has what you need โ€” but finding them, trusting them, and making the collaboration work has always been the hard part.

Split Fee solves this. Post your candidates and vacancies to the platform. Our matching algorithm finds opportunities across every agency on the network โ€” by skills, location, salary, and seniority. Candidate and client data stays anonymised until both sides agree to work together. When a placement is made, we handle the fee split and invoicing automatically.

No more posting in social media groups and hoping someone replies. No more sharing candidate details with strangers on trust alone. No more chasing invoices from agencies you barely know.

45% for you. 45% for them. 10% platform fee โ€” only when a placement is made.

Half of a placement fee is infinitely better than none of it.

Split Fee

$ Details
freemium ยฃ97.0 / Monthly
Release Date
2026 March
Startup details
Country
United Kingdom
Founder(s)
Abbie Taylor
Employees
1 - 9

ITSMA features and specs

  • Industry Specialization
    ITSMA is tailored specifically for B2B marketers, offering specialized knowledge and strategies suited to this sector, which can be more effective than generic marketing approaches.
  • Research-Based Insights
    ITSMA provides research-driven insights and data which can help companies make informed decisions and shape effective marketing strategies.
  • Thought Leadership Development
    By focusing on thought leadership, ITSMA helps companies position themselves as industry leaders and innovators, enhancing brand reputation and customer trust.
  • Comprehensive Frameworks
    It offers structured approaches and frameworks for Account-Based Marketing (ABM), ensuring organizations can systematically implement and track their efforts.
  • Community and Networking
    ITSMA provides access to a community of B2B marketing professionals, enabling knowledge sharing, networking, and learning from peers in the industry.

Possible disadvantages of ITSMA

  • Narrow Focus
    ITSMA is heavily focused on B2B environments, which might limit its applicability for organizations that also engage in B2C marketing or operate in diverse markets.
  • High Costs
    The services and resources offered by ITSMA can be expensive, which might not be feasible for smaller businesses or those with limited marketing budgets.
  • Complex Implementation
    For organizations not familiar with the ITSMA approaches, especially ABM, implementing these strategies can be complex and resource-intensive.
  • Resource Dependency
    Companies may become reliant on ITSMA resources and frameworks, potentially stifiling innovation and adaptation to unique challenges outside the prescribed solutions.
  • Limited Predictive Analytics
    While ITSMA provides valuable insights, their frameworks might not offer advanced predictive analytics that some companies need for forward-looking strategies.

Split Fee features and specs

No features have been listed yet.

Analysis of Split Fee

Overall verdict

  • Split Fee (split-fee.com) appears to be a niche referral/fee-splitting platform aimed at connecting professionalsโ€”likely in real estate, legal, or brokerage-type industriesโ€”to share commissions on referred deals. Without independent reviews or verified track record widely available, it should be approached with due diligence, but the concept itself addresses a real market need for structured referral partnerships.

Why this product is good

  • Provides a structured framework for professionals to formally split fees or commissions on referred business
  • Can help expand referral networks beyond one's immediate contacts or region
  • May reduce disputes over referral agreements by formalizing terms upfront
  • Potentially useful for professionals who receive occasional out-of-market or out-of-expertise leads they want to monetize

Recommended for

  • Real estate agents or brokers looking to refer out-of-area clients
  • Legal or financial professionals wanting to formalize referral fee arrangements
  • Freelancers or consultants who want to monetize leads outside their expertise
  • Small firms seeking to expand reach through partner referral networks

ITSMA videos

ITSMA Preview Video

More videos:

  • Review - ABM Leaders: Review of Guidelines for ABM Success Key Findings from ITSMA/ABMLA 2020 Benchmark Study

Split Fee videos

No Split Fee videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to ITSMA and Split Fee)
Marketing Platform
100 100%
0% 0
Recruitment
0 0%
100% 100
Gaming
100 100%
0% 0
SaaS
0 0%
100% 100

Questions & Answers

As answered by people managing ITSMA and Split Fee.

Which are the primary technologies used for building your product?

Split Fee's answer:

A next-generation serverless platform, built for AWS.

What makes your product unique?

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Why should a person choose your product over its competitors?

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

How would you describe the primary audience of your product?

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

What's the story behind your product?

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

User comments

Share your experience with using ITSMA and Split Fee. For example, how are they different and which one is better?
Log in or Post with

Social recommendations and mentions

Based on our record, ITSMA seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ITSMA mentions (1)

  • Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence
    While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop โ€œWhat Buyers Want from your Thought Leadership: Understanding Changing Executive Preferencesโ€ led by Robert Hollier, Partner,  and Jeanne Browne, Senior Strategist,  Momentum ITSMA. Source: over 3 years ago

Split Fee mentions (0)

We have not tracked any mentions of Split Fee yet. Tracking of Split Fee recommendations started around Mar 2026.

What are some alternatives?

When comparing ITSMA and Split Fee, you can also consider the following products

DemandGen - DemandGen delivers demand generation, lead management consulting & marketing automation expertise with Eloqua, Marketo, HubSpot & Salesforce CRM.

Unbench - Beyond recruitment, Unbench became a dynamic matchmaking platform, efficiently connecting companies with top specialists.

Brafton - Brafton is a content marketing agency developing content strategies for businesses.

Heinz Marketing - Heinz Marketing is a B2B marketing and sales acceleration firm that delivers measurable revenue results.

Impact Client - The Impact client is an advanced utility mod for Minecraft, it is based on ClientAPI and includes a...

Intelligent Demand - Intelligent Demand is a digital marketing agency specializing in lead generation, full funnel nurture, and measurable revenue impact.