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Integral Ad Science VS Meetrics

Compare Integral Ad Science VS Meetrics and see what are their differences

Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Integral Ad Science logo Integral Ad Science

Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

Meetrics logo Meetrics

Real-time control of viewability, brand safety, fraud detection and audience tracking.
  • Integral Ad Science Landing page
    Landing page //
    2022-09-24
  • Meetrics Landing page
    Landing page //
    2022-07-20

Integral Ad Science features and specs

  • Comprehensive Ad Verification
    Integral Ad Science (IAS) provides thorough ad verification services that help advertisers and publishers ensure that their ads are viewable, brand-safe, and free from fraud, enhancing the effectiveness of digital advertising campaigns.
  • Advanced Fraud Detection
    IAS employs advanced technologies to detect and mitigate ad fraud, protecting advertisers from wasting their budgets on fraudulent impressions and clicks.
  • Brand Safety Solutions
    IAS offers robust brand safety measures that allow advertisers to align their campaigns with the appropriate content, protecting brand reputation.
  • Customizable Metrics
    Users can benefit from IAS's customizable metric systems that enable them to track specific KPIs, helping in tailoring strategies according to individual campaign goals.
  • Global Reach and Scalability
    IAS's services are operational worldwide, making it an appealing solution for businesses looking to scale their ad presence globally.

Possible disadvantages of Integral Ad Science

  • High Cost
    The comprehensive services offered by IAS can be costly, making it less accessible to smaller businesses or startups with limited budgets.
  • Complexity in Integration
    Some users have reported challenges and extended times for integrating IAS services with their existing ad platforms and systems.
  • Over-Reliance on Automation
    IAS heavily utilizes automated systems for ad verification and fraud detection, which might occasionally overlook nuanced or context-specific issues that could benefit from human oversight.
  • Limited Customer Support
    There have been mentions of IAS having limited customer support resources, which can lead to delays in resolving user issues and providing assistance.
  • Potential Data Privacy Concerns
    Due to its intensive tracking and verification mechanisms, there might be data privacy concerns associated with the use of IAS, which users need to navigate carefully in compliance with regulations.

Meetrics features and specs

No features have been listed yet.

Integral Ad Science videos

+ Add

Integral Unscripted: What does Integral Ad Science do?

More videos:

  • Review - Integral Ad Science Viewability Presentation
  • Review - Integral Ad Science Employee Reviews - Q3 2018

Meetrics videos

No Meetrics videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Integral Ad Science and Meetrics)

Integral Ad Science

Meetrics

Ad Fraud Detection
81 81%
Ad Fraud Detection
19% 19
Ad Protection
79 79%
Ad Protection
21% 21
Fraud Prevention
79 79%
Fraud Prevention
21% 21
Fraud Detection And Prevention
0 0%
Fraud Detection And Prevention
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Integral Ad Science and Meetrics

Integral Ad Science Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Founded in 2009, IAS provides a stream of optimization and verification products for publishers, advertisers, brands, and agencies. It has been working with big names such as Adobe, AOL, and DoubleClick Bid Manager by Google.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
IAS offers something called ‘True Advertising Quality’, a service that scores sellers and buyers based on metrics like brand safety, ad fraud, content, structure, and view. Moreover, IAS is accredited by MRC for SIVT (Sophisticated Invalid Traffic) detection for desktop and mobile web traffic. IAS also has a real-time solution to deliver verified inventory to buyers. This...
Source: www.adpushup.com

Meetrics Reviews

We have no reviews of Meetrics yet.
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Social recommendations and mentions

Based on our record, Integral Ad Science seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Integral Ad Science mentions (2)

  • Ad Viewability from a Web Developer's perspective
    * Is https://integralads.com/ the IAS they're talking about? Source: over 3 years ago
  • Adverifications and bot filtering
    Some banned bots are associated with guys like this https://integralads.com/. Source: over 4 years ago

Meetrics mentions (0)

We have not tracked any mentions of Meetrics yet. Tracking of Meetrics recommendations started around Mar 2021.

What are some alternatives?

When comparing Integral Ad Science and Meetrics, you can also consider the following products

DoubleVerify - DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

Advanced Fraud Solutions - Advanced Fraud Solutions address a wide range of needs that the financial institution has including check fraud, card fraud, & online fraud.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

Forensiq - Forensiq is a security solution enabling companies to eliminate click fraud, conversion fraud, impression fraud and cookie stuffing.

GeoEdge - GeoEdge offers ad security and verification solutions.

Improvely - Conversion tracking, click fraud monitoring and A/B testing for online marketers and agencies. Everything you need to measure and improve marketing results in one place.

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