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Improvely VS Integral Ad Science

Compare Improvely VS Integral Ad Science and see what are their differences

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Improvely logo Improvely

Conversion tracking, click fraud monitoring and A/B testing for online marketers and agencies. Everything you need to measure and improve marketing results in one place.

Integral Ad Science logo Integral Ad Science

Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.
  • Improvely Landing page
    Landing page //
    2022-07-08
  • Integral Ad Science Landing page
    Landing page //
    2022-09-24

Improvely features and specs

  • Comprehensive Tracking
    Improvely provides detailed tracking capabilities, allowing users to monitor and analyze every click, conversion, and revenue generated from their campaigns.
  • Fraud Detection
    The platform includes built-in tools to detect click fraud, alerting users to suspicious activity and helping prevent wasted ad spend.
  • Easy Integration
    Improvely supports integration with multiple platforms including Google Analytics and various advertising networks, making it easy to incorporate into existing workflows.
  • Conversion Attribution
    It offers robust conversion attribution, giving businesses clear insights into which channels and campaigns are driving results.
  • User-Friendly Interface
    The platform is designed to be intuitive and easy to use, which can reduce the learning curve for new users.

Possible disadvantages of Improvely

  • Cost
    Improvely can be expensive, especially for smaller businesses or startups with limited budgets, as pricing scales with usage.
  • Complexity for Beginners
    While powerful, some beginners may find the range of features overwhelming and may require time to understand and utilize them effectively.
  • Limited Advanced Features
    Some users may find that Improvely lacks certain advanced features offered by more comprehensive analytics platforms.
  • Dependence on Internet Connectivity
    As a web-based tool, Improvely requires a reliable internet connection to access data, which could be a drawback for users in areas with poor connectivity.

Integral Ad Science features and specs

  • Comprehensive Ad Verification
    Integral Ad Science (IAS) provides thorough ad verification services that help advertisers and publishers ensure that their ads are viewable, brand-safe, and free from fraud, enhancing the effectiveness of digital advertising campaigns.
  • Advanced Fraud Detection
    IAS employs advanced technologies to detect and mitigate ad fraud, protecting advertisers from wasting their budgets on fraudulent impressions and clicks.
  • Brand Safety Solutions
    IAS offers robust brand safety measures that allow advertisers to align their campaigns with the appropriate content, protecting brand reputation.
  • Customizable Metrics
    Users can benefit from IAS's customizable metric systems that enable them to track specific KPIs, helping in tailoring strategies according to individual campaign goals.
  • Global Reach and Scalability
    IAS's services are operational worldwide, making it an appealing solution for businesses looking to scale their ad presence globally.

Possible disadvantages of Integral Ad Science

  • High Cost
    The comprehensive services offered by IAS can be costly, making it less accessible to smaller businesses or startups with limited budgets.
  • Complexity in Integration
    Some users have reported challenges and extended times for integrating IAS services with their existing ad platforms and systems.
  • Over-Reliance on Automation
    IAS heavily utilizes automated systems for ad verification and fraud detection, which might occasionally overlook nuanced or context-specific issues that could benefit from human oversight.
  • Limited Customer Support
    There have been mentions of IAS having limited customer support resources, which can lead to delays in resolving user issues and providing assistance.
  • Potential Data Privacy Concerns
    Due to its intensive tracking and verification mechanisms, there might be data privacy concerns associated with the use of IAS, which users need to navigate carefully in compliance with regulations.

Improvely videos

+ Add

Improvely Review: Best Conversion Tracking & Fraud Click Monitoring Software?[Dis. Coupon Inside]

More videos:

  • Review - Review: Improvely
  • Review - Improvely review-Does this really WORTH It Or Just Another MESS?See(Do not Use Until You See This)

Integral Ad Science videos

+ Add

Integral Unscripted: What does Integral Ad Science do?

More videos:

  • Review - Integral Ad Science Viewability Presentation
  • Review - Integral Ad Science Employee Reviews - Q3 2018

Category Popularity

0-100% (relative to Improvely and Integral Ad Science)

Improvely

Integral Ad Science

Business & Commerce
100 100%
Business & Commerce
0% 0
Ad Fraud Detection
0 0%
Ad Fraud Detection
100% 100
URL Shortener
100 100%
URL Shortener
0% 0
Ad Protection
0 0%
Ad Protection
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Improvely and Integral Ad Science

Improvely Reviews

We have no reviews of Improvely yet.
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Integral Ad Science Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Founded in 2009, IAS provides a stream of optimization and verification products for publishers, advertisers, brands, and agencies. It has been working with big names such as Adobe, AOL, and DoubleClick Bid Manager by Google.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
IAS offers something called ‘True Advertising Quality’, a service that scores sellers and buyers based on metrics like brand safety, ad fraud, content, structure, and view. Moreover, IAS is accredited by MRC for SIVT (Sophisticated Invalid Traffic) detection for desktop and mobile web traffic. IAS also has a real-time solution to deliver verified inventory to buyers. This...
Source: www.adpushup.com

Social recommendations and mentions

Based on our record, Integral Ad Science seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Improvely mentions (0)

We have not tracked any mentions of Improvely yet. Tracking of Improvely recommendations started around Mar 2021.

Integral Ad Science mentions (2)

  • Ad Viewability from a Web Developer's perspective
    * Is https://integralads.com/ the IAS they're talking about? Source: over 3 years ago
  • Adverifications and bot filtering
    Some banned bots are associated with guys like this https://integralads.com/. Source: over 4 years ago

What are some alternatives?

When comparing Improvely and Integral Ad Science, you can also consider the following products

ClixTrac - ClixTrac is a platform that allows users to know how many times the visitors have clicked their ads to services.

DoubleVerify - DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

LinkTrackr - LinkTrackr helps you track your ad campaigns & affiliate links in real-time.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

ClickPerfect - ClickPerfect is a platform that enables users to control their traffic coming to their ads, and they can maximize every click.

GeoEdge - GeoEdge offers ad security and verification solutions.

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