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DoubleVerify VS Meetrics

Compare DoubleVerify VS Meetrics and see what are their differences

Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

DoubleVerify logo DoubleVerify

DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

Meetrics logo Meetrics

Real-time control of viewability, brand safety, fraud detection and audience tracking.
  • DoubleVerify Landing page
    Landing page //
    2022-06-24
  • Meetrics Landing page
    Landing page //
    2022-07-20

DoubleVerify features and specs

  • Comprehensive Ad Verification
    DoubleVerify provides extensive ad verification tools that ensure ads are viewable, fraud-free, and displayed in brand-safe environments.
  • Cross-Platform Support
    It supports multiple platforms, including mobile, desktop, video, and social media, offering advertisers a broad spectrum of coverage.
  • Real-Time Analytics
    The platform provides real-time analytics and reporting, allowing advertisers to make quick decisions and optimize their campaigns efficiently.
  • Fraud Detection
    DoubleVerify has strong capabilities in detecting and preventing ad fraud, safeguarding the integrity of advertising spend.

Possible disadvantages of DoubleVerify

  • Cost
    For small businesses or those with limited budgets, the cost of using DoubleVerify's comprehensive features might be prohibitive.
  • Complexity
    The platform's extensive features may present a learning curve for new users, requiring a significant investment in time to fully utilize its capabilities.
  • Integration Challenges
    Some users might experience challenges when integrating DoubleVerify with other existing ad tech solutions, potentially leading to technical issues.

Meetrics features and specs

No features have been listed yet.

DoubleVerify videos

+ Add

Fraud Follows The Money To TV: DoubleVerify's Woolway

More videos:

  • Review - Connected TV - Going Global & Attracting Fraudsters: DoubleVerify's Tiley

Meetrics videos

No Meetrics videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to DoubleVerify and Meetrics)

DoubleVerify

Meetrics

Ad Fraud Detection
75 75%
Ad Fraud Detection
25% 25
Ad Protection
74 74%
Ad Protection
26% 26
Fraud Prevention
73 73%
Fraud Prevention
27% 27
Fraud Detection And Prevention
0 0%
Fraud Detection And Prevention
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DoubleVerify and Meetrics

DoubleVerify Reviews

Best Ad Fraud Detection Companies for Publishers 2019
DoubleVerify has its proprietary platform dubbed as ‘DV Pinnacle’, to ensure viewable, fraud-free, and brand safety ads for media buyers. DoubleVerify claims its platform is the industry’s first unified service and performance platform.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
DoubleVerify is already integrated with some large programmatic platforms like AppNexus, DoubleClick Bid Manager, SpotX, Oath, Yahoo!, to analyze the publisher platforms in real-time to drive only quality impressions to advertisers. Its comprehensive dashboard also provides all the details (both, graphical, and numerical) required by publisher yield managers to improve...
Source: www.adpushup.com

Meetrics Reviews

We have no reviews of Meetrics yet.
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Social recommendations and mentions

Based on our record, DoubleVerify seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DoubleVerify mentions (1)

  • Who is Maya Nelson?
    Project manager here maybe? https://doubleverify.com they are a marketing protection company. Could be nothing but the name is Maya Hawkins-Nelson. This looks like an old pic of John though. Source: about 4 years ago

Meetrics mentions (0)

We have not tracked any mentions of Meetrics yet. Tracking of Meetrics recommendations started around Mar 2021.

What are some alternatives?

When comparing DoubleVerify and Meetrics, you can also consider the following products

Integral Ad Science - Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

Advanced Fraud Solutions - Advanced Fraud Solutions address a wide range of needs that the financial institution has including check fraud, card fraud, & online fraud.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

Forensiq - Forensiq is a security solution enabling companies to eliminate click fraud, conversion fraud, impression fraud and cookie stuffing.

GeoEdge - GeoEdge offers ad security and verification solutions.

Netacea - Netacea understands bot behaviour better than anyone else, thanks to our smarter approach to bot management using Intent Analytics™ powered by machine learning.

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