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HubSpot VS Shape Software

Compare HubSpot VS Shape Software and see what are their differences

HubSpot

Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Rating
4.0 · 2 reviews
Pricing
Freemium Free trial
Promote on VibeVoted
Alternatives Is it good?
Shape Software

Shape CRM is an AI Powered Sales and Marketing Automation Platform that helps you convert more leads and grow your business profitably.

Rating
0 reviews
Pricing
Paid
Promote on VibeVoted
Alternatives Is it good?
BoldDesk
BoldDesk is a powerful autonomous AI platform that helps businesses deliver faster, smarter customer support from a single workspace. sponsored

Which is more popular?

Based on our record, HubSpot seems to be a lot more popular than Shape Software. While we know about 13 links to HubSpot, we've tracked only 1 mention of Shape Software.

social mentions
13 vs 1
CRM popularity
99% vs 1%
alternatives listed
240+ vs 42

Base details

Website, pricing, platforms and company facts side by side.

HubSpot
Shape Software
Website hubspot.com setshape.com
Pricing
Freemium Free trial Official pricing
Paid Official pricing
Company Startup from the United States Startup from the United States · 100 - 249 employees
Listed in
CRM CRM Platforms Inbound Marketing Sales CMS Digital Marketing Website Builder Marketing Marketing Platform +6
CRM Loan Management Mortgage Management Mortgage CRM Marketing Automation Sales Automation Lead Management CRM Software +5

About HubSpot and Shape Software

In their own words, as submitted to SaaSHub.

HubSpot
Shape Software

What is HubSpot? HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations software. It was designed specifically to help businesses generate leads and grow revenue with ease. With HubSpot, there's no more scattered tools and...

Read more about HubSpot

Shape Software is an all-in-one CRM and automation platform designed to help businesses manage leads, conversations, and customer relationships more efficiently. It brings sales, marketing, and communication tools into a single, easy-to-use system that helps teams respond faster, stay organized,...

Read more about Shape Software

Features and specs

What each product offers, as listed by its team.

HubSpot 2 features
Shape Software 9 features
  • Free CRM
  • Business insights
  • Easy to Use
    Shape CRM is ready out of the box with its user-friendly interface, making it simple to use even with minimal technical skills.
  • Comprehensive Suite
    The platform has a large suite of marketing, sales, CRM and lead management tools, making in a one stop solution for most business needs.
  • Support & Training
    Shape offers extensive support and training resources including daily live webinars, comprehensive resource library, support and customer success teams.
  • Omnichannel Communication
    Phone, Email and Texting in natively built into our platform offering robust communication options.
  • Lead Management
    Shape has a complete suite of lead management tools including lead distribution, leads scoring, lead prioritization and customizable drip campaigns.
  • Detailed Reporting
    Shape CRM's reporting suite provides detailed, customizable reporting that helps track performnce and allows for data-driven decision making.
  • AI Drive Automation
    AI Insights and Shape IQ offer the ability to score, transcribe, summarize and notate next steps automatically.
  • Customizations
    Easily configure Shape to our desired work flow. Integrate over 5,000 3rd party apps to enhance your user experience.
  • Cutting Edge Technology
    Will over 1,000 product enhancements annually, Shape is constantly pushing to provide you with the must cutting edge technology available.

Videos

Walkthroughs and reviews on video.

HubSpot 3 videos + Add
Shape Software 1 video + Add

What Does HubSpot Do | Breaking Down HubSpot's Inbound Marketing Software

More videos

  • - What is HubSpot and what can it do? Get the complete overview.
  • - HubSpot vs. Salesforce

Shape Quick Demo

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
HubSpot
Shape Software
99% 99%
CRM
1% 1%
100% 100%
Email Marketing
0% 0%
0% 0%
Mortgage CRM
100% 100%
100% 100%
Sales
0% 0%

Questions & Answers

As answered by people managing HubSpot and Shape Software.

What makes your product unique?

Shape Software's answer:

Shape Software is purpose-built for highly regulated industries like mortgage and insurance, combining CRM, automation, and AI in one unified platform. Unlike generic CRMs, it is designed to handle high-volume leads with speed, structure, and compliance. Built-in AI voice and text agents automate outreach and follow-up, while fully customizable workflows mirror real sales and operational processes. Shape also offers deep integrations with loan origination systems and lead sources, ensuring seamless data flow. With strong data security, full data ownership, and enterprise-grade scalability, Shape supports revenue-driven teams from small operations to large organizations.

Why should a person choose your product over its competitors?

Shape Software's answer:

A person should choose Shape Software because it makes managing leads, follow-ups, and customer relationships simple and efficient. Unlike many CRMs, Shape brings CRM tools, automation, and AI together in one easy-to-use platform. It helps teams respond faster, stay organized, and never miss opportunities with built-in AI voice and text tools. Shape also connects easily with other systems and data sources, so everything stays in one place. As teams grow, Shape scales with them while remaining intuitive and reliable.

How would you describe the primary audience of your product?

Shape Software's answer:

The primary audience of Shape Software includes sales-driven teams and businesses that rely on leads, follow-up, and strong customer relationships. It is designed for organizations that want a simple way to manage conversations, automate outreach, and stay organized. Shape works well for small teams, growing businesses, and large companies that need flexibility as they scale. The platform supports users who value speed, clarity, and efficiency in their daily workflows.

What's the story behind your product?

Shape Software's answer:

Shape Software was created to solve the common problems teams face when managing leads, follow-ups, and customer communication. The founders saw that many CRMs were too complex, disconnected, or not built for real daily workflows. Shape was designed to bring everything into one platform that is powerful but easy to use. Over time, it evolved to include automation and AI to help teams work faster and smarter. Today, Shape continues to focus on helping businesses grow through better organization, communication, and efficiency.

Which are the primary technologies used for building your product?

Shape Software's answer:

Shape Software is built using modern cloud-based technologies designed for speed, reliability, and scalability. The platform uses secure infrastructure to handle large data volumes and real-time activity. Automation and AI technologies power intelligent workflows, messaging, and voice interactions. Open APIs enable seamless integrations with third-party tools and data sources. Together, these technologies ensure Shape remains fast, flexible, and easy to use as teams grow.

Who are some of the biggest customers of your product?

Shape Software's answer:

Shape Software does not publicly list major enterprise customers on its website. However, Shape is widely used by businesses that need CRM, marketing automation, and communication tools across several industries. Users include companies in mortgage, insurance, real estate, education, HVAC, and construction, among others. Thousands of businesses rely on Shape to manage leads, communications, and sales workflows in one unified platform.

User comments

Share your experience with using HubSpot and Shape Software. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

HubSpot 4.0 · 2 reviews
Shape Software no reviews yet

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We have no reviews of Shape Software yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

HubSpot 13 mentions
Shape Software 1 mention
  • How to start email marketing alone? (beginner wanting to learn)
    Once the leads list is ready then setup email campaigns using hubspot.com , instantly.ai or snov.io (if you're just starting with low budget). Source: over 3 years ago
  • Guest post and link insertion.
    Hi guys, I require hubspot.com and due.com for paid link insertion and guest post hit me up with reasonable prices, I am looking for a quick deal. Source: almost 4 years ago
  • need help finding a program for real estates
    You need a good CRM system to keep track of everything. Try hubspot.com. They offer a free account that gives you limited CRM and some marketing tools. Source: almost 4 years ago

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  • White label Software a boon for freelance coders
    Selling White label software is the latest trend helping freelance coders who have built their name in terms of coding rake in the revenue they have always dreamt of. Even established organizations that have a big name and an established... Source: almost 5 years ago

Alternatives to HubSpot and Shape Software

When comparing HubSpot and Shape Software, you can also consider the following products.

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