Software Alternatives & Reviews

Hotjar VS Smartlook

Compare Hotjar VS Smartlook and see what are their differences


The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Hotjar Landing Page
Hotjar Landing Page

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Smartlook Landing Page
Smartlook Landing Page

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Hotjar details

Categories
Heatmaps Web Analytics Customer Feedback Surveys Designer Tools User Experience Marketing Analytics User Monitoring
Website htjr.io  
Pricing URL Official Hotjar Pricing  
Details $freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date2014-06-01

Smartlook details

Categories
Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps
Website smartlook.com  
Pricing URL Official Smartlook Pricing  
Details $freemium
Release Date-

Hotjar features and specs

Heatmaps Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings Live playbacks of users on your site.
Surveys Bring the voice-of-customer to your decision making.
Incoming Feedback A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Smartlook features and specs

Not specified yet

Hotjar videos

Hotjar Website Analytics Review

More videos:

  • - Why you should be using Hotjar Analytics
  • - Hotjar Review - Beginners Guide PREVIEW by Bizversity.com
  • - Intro to Hotjar... in 60 seconds

Smartlook videos

Smartlook - Get an insider look

More videos:

  • - Join the TurboTax SmartLook Team
  • - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Hotjar and Smartlook)
53
53%
47%
47
65
65%
35%
35
47
47%
53%
53
100
100%
0%
0

Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and Smartlook

Hotjar Reviews

30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting data to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and...
Source: mopinion.com
Free SEO Tools To Improve Your Rankings
HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.
Best Customer Analytics Tools and Software in 2021
With a whopping 500,000 users in 184 countries, Hotjar is a popular customer analytics tool and conversion rate optimization tool. Providing more than just numbers, Hotjar makes it easy to see for website owners to see how customers are actually interacting with your website via heatmaps and screen recordings.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
A great Mixapnel alternative, Hotjar is a feature-heavy user analytics and conversion rate optimization tool. Hotjar makes it easy to see how users are interacting with your website or app and make changes to optimize the customer experience.
Source: blog.elink.io
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar’s solution offers multiple ways to collect user feedback including: heatmaps, visitor recordings, form and funnel analysis tools, and surveys.

Smartlook Reviews

Free SEO Tools To Improve Your Rankings
SmartLook (Free Plan) - An analytics tool that allows you to analyze user behavior. Free plan is limited to 1,500 sessions per month.
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Smartlook offers a website optimization platform with all the features customer support teams need, including session recording, customer journey mapping, and funnels. What’s unique about Smartlook is the option to use their API, in conjunction with other software to actually put a name to the user recordings and visitor behavior.
10 Best Hotjar Alternatives You Should Use
Better yet, Smartlook has a powerful event tracking feature that enables you to keep track of all the events on your websites automatically. Save this feature for the times when you wish to keep a close watch on every important event. In terms of event tracking, Smartlook has a clear edge over Hotjar – both in terms of simplicity and precision.
Source: beebom.com

Social recommendations and mentions

Based on our record, Hotjar seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (4)

  • Free for dev - list of software (SaaS, PaaS, IaaS, etc.)
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. 100 snapshots/day (max capacity: 300). 3 snapshot heatmaps which can be stored for 365 days. Unlimited Team Members. - Source: dev.to / about 2 months ago
  • most redesigns hurt conversions
    Besides, just asking customers what they want is a 💩 idea. If Henry Ford asked people what they wanted they would have replied "Idk a faster horse?" instead of a car (I think this is a Steve Jobs quote but don't quote me on that). The idea has always been to use tools that are available like HotJar, understand how people navigate your store and then calculate/predict what they want based on consumer behavior on... - Source: Reddit / about 2 months ago
  • I started my own business but hardly get any sales
    Here's some more actionable advice: Head over to some newer athletic brands websites like GymShark and look at their design, consistency, product pages, etc. At the end of the day consumer trust is more important than just bland traffic to your site. To me it feels like someone got bored and put together a dropshipping site because they just saw a YouTube video about it and the site doesn't radiate trust, which is... - Source: Reddit / 2 months ago
  • No sales in over a month?
    This isn't about SEO like other comments are saying; SEO is to drive traffic in your site and you already have that; you want to convert that traffic into sales so now you have to understand how they're interacting with your store. Install a service like Hotjar and see what your users are doing on the site and why they're bouncing. - Source: Reddit / 2 months ago

Smartlook mentions (0)

We have not tracked any mentions of Smartlook yet. Tracking of Smartlook recommendations started around Mar 2021.

What are some alternatives?

When comparing Hotjar and Smartlook, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

LiveSession - Easily search, segmentize, and replay high-quality session replay to analyze customer's behaviour across your sites and apps.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

User reviews

Share your experience with using Hotjar and Smartlook. For example, how are they different and which one is better?

Post a review