Software Alternatives & Reviews

Hotjar VS Smartlook

Compare Hotjar VS Smartlook and see what are their differences

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Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Hotjar Landing Page
Hotjar Landing Page

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Smartlook Landing Page
Smartlook Landing Page

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Hotjar details

Heatmaps Web Analytics Customer Feedback Surveys Designer Tools User Experience Marketing Analytics User Monitoring
Pricing URL Official Hotjar Pricing  
Details $freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date2014-06-01

Smartlook details

Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps
Pricing URL Official Smartlook Pricing  
Details $freemium
Release Date-

Hotjar features and specs

Heatmaps Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings Live playbacks of users on your site.
Surveys Bring the voice-of-customer to your decision making.
Incoming Feedback A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Smartlook features and specs

Not specified yet

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Hotjar and Smartlook)
73 73%
27% 27
Web Analytics
60 60%
40% 40
50 50%
50% 50
Customer Feedback
100 100%
0% 0


These are some of the external sources and on-site user reviews we've used to compare Hotjar and Smartlook

Hotjar Reviews

  1. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    🏁 Competitors: WatchThemLive
  2. Don't work the heatmap and I did not like others.

    Don't work the heatmap and I did not like others.

    🏁 Competitors: WatchThemLive
  3. I found that Hotjar was not user-friendly. It's hard to navigate, I kept getting lost. They should do a better job with their customer service as well. I felt like they weren't responsive to my needs and it just wasn't worth the money for me to continue with them.

    🏁 Competitors: WatchThemLive

10 Best Hotjar Alternatives & Competitors in 2023
Hotjar provides its users with 4 packages, and its ‘Basic’ one is free. In the following picture, you can take a look at all Hotjar plans, including ‘Plus,’ ‘Business,’ and ‘Scale’ services. The pricing on Hotjar starts from $32 a month.
The Top 10 Website Session Recording Tools for 2022
Hotjar is a simple, virtual, and visually appealing solution to find, track, gather, and convey consumer needs. Using the HotJar programme, you can understand your users and identify their key issues. By examining your user behaviour, the application enables you to ask the appropriate inquiry at the appropriate time.
Hotjar vs FullStory
Hotjar combines analytics data with user feedback collection to give you a more holistic understanding of your website visitors and customers. Hotjar and FullStory both offer tools like heatmaps and recordings to visually understand user behavior, but Hotjar also gives you survey tools and feedback widgets so you can quite literally ask your users for the why behind their...
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting data to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and...
Free SEO Tools To Improve Your Rankings
HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.

Smartlook Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Smartlook Reviews: Everything You Need to Know + Best Alternative in 2023
As you can see, this client complains that he could not cancel his subscription on Smartlook, even after he decided to not use his package anymore. That is, Smartlook charged him despite the fact that he had removed the service. Moreover, he did not get any response from the Smartlook support team.
10 Best Google Analytics Alternatives (Free & Paid)
Want an analytics tool to analyze your mobile app? Smartlook is a behavioral analytics tool for websites and mobile app that can track visitors’ activities across devices. As you know, understanding customer behavior is beyond just looking at raw numbers, which GA offers.
The Top 10 Website Session Recording Tools for 2022
Smartlook keeps track of user activity on websites and in mobile apps. It is software made to capture user screen recordings on your websites. You can watch what website visitors click, type into form fields, where they spend the most time, and how they navigate through each page of your website with the Smartlook session recording software.

Social recommendations and mentions

Based on our record, Hotjar should be more popular than Smartlook. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (10)

  • Lots of Traffic but no sales
    If you have installed a heat map like then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. - Source: Reddit / about 2 months ago
  • Anyone willing to provide feedback on my newly created website?
    Install - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. - Source: Reddit / 4 months ago
  • How to get a targeted user feedback in a less intrusive way?
    Sign up for They record your user's screen as they use the website. It's really useful and gives you qualitative feedback. - Source: Reddit / 9 months ago
  • $40k per month store: shopping cart review needed
    I can see that you have kept an input box that asks to write optician. It is not the most wonderful user experience in my opinion. Another thing is to watch some session recordings of your users to understand if something is particularly putting them off. For that, you can try Browsee or Hotjar. - Source: Reddit / 11 months ago
  • What are your favorite online tools when building an online business?
    Mixpanel for product analytics, absolutely essential if you want to understand how your users are engaging and using your platform. Hotjar is great as well, excellent heat maps. - Source: Reddit / 11 months ago
View more

Smartlook mentions (2)

What are some alternatives?

When comparing Hotjar and Smartlook, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

LiveSession - LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Mouseflow - Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!

User reviews

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