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Smartlook VS FullStory

Compare Smartlook VS FullStory and see what are their differences

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Meet FullStory, the app that captures all your customer experience data in one powerful platform.
Smartlook Landing Page
Smartlook Landing Page

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

FullStory Landing Page
FullStory Landing Page

Smartlook details

Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps
Pricing URL Official Smartlook Pricing  
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Release Date-

FullStory details

Web Analytics Heatmaps Analytics
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Smartlook Pricing
Smartlook Pricing Screenshot

Smartlook videos

Smartlook - Get an insider look

More videos:

  • - Join the TurboTax SmartLook Team
  • - With TurboTax SmartLook, You're Never Alone

FullStory videos

Best UX Research Tool: FullStory

More videos:


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These are some of the external sources and on-site user reviews we've used to compare Smartlook and FullStory

Smartlook Reviews

Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Smartlook offers a website optimization platform with all the features customer support teams need, including session recording, customer journey mapping, and funnels. What’s unique about Smartlook is the option to use their API, in conjunction with other software to actually put a name to the user recordings and visitor behavior.
10 Best Hotjar Alternatives You Should Use
Better yet, Smartlook has a powerful event tracking feature that enables you to keep track of all the events on your websites automatically. Save this feature for the times when you wish to keep a close watch on every important event. On top of all, it offers a very handy freemium version. As for the premium version, it starts at just $19/month, which makes it not only a...

FullStory Reviews

Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
FullStory focuses on the entire end-to-end digital experience, with an emphasis on actively (and proactively) troubleshooting UX problems. That means they have stellar session recordings and allow you to monitor a user’s entire history with your website. Their unique Top Opportunities feature analyzes session recordings and shows you the greatest opportunities to improve...
10 Best Hotjar Alternatives You Should Use
Even better, this web analytics platform also offers a freemium variant with basic features, unlike Hotjar. But its premium version starts at a staggering price at $849. If you are looking for a basic tool without spending any bucks, the free version could be a fine alternative. Despite the high price, FullStory’s premium variant could be the answer to your comprehensive and...

What are some alternatives?

When comparing Smartlook and FullStory, you can also consider the following products

Hotjar - Hotjar is a new and easy way to truly understand your web and mobile site visitors.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Inspectlet - Google Analytics tells you what, Inspectlet tells you why.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

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