Software Alternatives, Accelerators & Startups

Hootsuite VS Float

Compare Hootsuite VS Float and see what are their differences

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Hootsuite logo Hootsuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Float logo Float

The leading resource management software for agencies, studios, and firms. With a simple, drag and drop interface and powerful editing tools, Float saves you time and keeps projects on track.
  • Hootsuite Landing page
    Landing page //
    2025-04-21
  • Float Landing page
    Landing page //
    2023-02-11

Float is the world's leading resource management software for agencies, studios, and firms. Since 2012, Float has been helping the worldโ€™s best teams including RGA, VICE, Deloitte, and Buzzfeed schedule and deliver over 5.5million tasks, in more than 150 countries.

With an easy to use, intuitive interface, drag and drop features, and powerful editing tools, Float makes planning your projects and scheduling your team's time visual and simple. Search your schedule for practically anything and track your team's utilization with powerful reporting tools. Forecast your budget spend and plan ahead based on your team's real capacity and resources.

Integrate your schedule with Slack, Google Calendar and 1,000+ of your apps via Zapier. Access and update your Float schedule from anywhere with apps for iOS and Android.

By providing a single view of your real resource capacity and a shared calendar of who's working on what, Float makes team scheduling across multiple projects faster, easier and more efficient.

Float

Website
float.com
$ Details
$5.0 / Monthly ($5/person scheduled/month)
Platforms
Browser iOS Android
Release Date
2012 February

Hootsuite features and specs

  • Unified Social Media Management
    Hootsuite allows users to manage multiple social accounts from a single dashboard, simplifying social media management and saving time.
  • Scheduled Posting
    Users can schedule posts in advance across various platforms, ensuring consistent content release without manual posting.
  • Analytics and Reporting
    Hootsuite provides detailed analytics and reporting features to track the performance of social media campaigns and measure ROI.
  • Team Collaboration
    The platform supports team collaboration, allowing multiple users to manage social media tasks and workflows efficiently.
  • Content Curation
    Hootsuite offers tools to discover, curate, and share relevant content to engage followers and enhance the brandโ€™s social presence.
  • Comprehensive Analytics
    Hootsuite Insights provides a wide range of analytics tools that allow users to track social media performance comprehensively, including sentiment analysis and trend tracking.
  • Real-Time Monitoring
    Users can monitor social media mentions and conversations in real time, enabling immediate response to comments or emerging trends.
  • Customizable Reports
    The platform allows users to create customized reports, which are useful for presenting data to stakeholders or for internal analysis tailored to specific business needs.
  • Integration Capabilities
    Hootsuite Insights can be integrated with various other tools and platforms, making it a versatile choice for companies using multiple systems in their digital strategy.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for those who may not be very tech-savvy.

Possible disadvantages of Hootsuite

  • Pricing
    Hootsuiteโ€™s pricing plans can be expensive, especially for small businesses or individual users needing advanced features.
  • Learning Curve
    New users may find the platform complex and requiring time to fully understand and use all its features effectively.
  • Limited Free Plan
    The free version of Hootsuite has significant limitations, such as a restricted number of social accounts and scheduled posts.
  • Customer Support
    Some users have reported that Hootsuiteโ€™s customer support can be slow to respond and not always helpful.
  • Platform Limitations
    Certain social media networks might not be fully supported or have restricted functionality compared to native platform capabilities.
  • Cost
    Hootsuite Insights can be quite expensive, especially for small businesses or freelancers with limited budgets.
  • Complexity for Beginners
    While powerful, the platform may have a steep learning curve for beginners who are unfamiliar with social media analytics tools.
  • Data Overload
    The comprehensive nature of the data provided can be overwhelming and counterproductive without proper filters and strategies in place to manage it.
  • Limited Historical Data
    The amount of historical data available through Hootsuite Insights may be limited in some cases, which could be a drawback for analyzing long-term trends.
  • Occasional Latency Issues
    Users may sometimes experience latency or delays in data updates, which can be problematic for real-time decision-making.

Float features and specs

  • User-Friendly Interface
    Float offers an intuitive and easy-to-navigate interface, making it accessible for users of all skill levels.
  • Collaboration Tools
    Float provides robust collaboration features, including real-time updates and team communication capabilities, which enhance team coordination.
  • Resource Management
    The platform excels at resource management, allowing for efficient allocation and tracking of team members and project resources.
  • Integrations
    Float integrates with popular tools like Slack, Trello, and Asana, streamlining workflows and improving productivity.
  • Mobile Accessibility
    With mobile accessibility, users can manage schedules and resources on-the-go, adding flexibility to their project management.

Possible disadvantages of Float

  • Cost
    Float may be considered expensive for small businesses or startups due to its subscription pricing model.
  • Limited Customization
    Users may find limitations in terms of customization options for specific needs or preferences.
  • Learning Curve
    Despite its user-friendly design, there may still be a learning curve for users who are new to project management tools.
  • Performance Issues
    Some users report occasional performance issues, such as slow loading times or lag, particularly with larger projects.
  • Reporting Features
    While adequate for basic needs, the reporting and analytics features may not be as advanced as some competitors.

Analysis of Hootsuite

Overall verdict

  • Hootsuite is a widely recognized and robust social media management platform that is considered good by many users. It offers a comprehensive set of features to help individuals and businesses manage their social media presence effectively.

Why this product is good

  • Hootsuite is valued for its ability to manage multiple social media accounts from one dashboard, schedule posts in advance, and provide analytics to track performance. It supports a wide range of social media networks, offers collaboration tools for teams, and has integration capabilities with various third-party tools. Its user-friendly interface and extensive features make it suitable for both small and large organizations.

Recommended for

    Hootsuite is recommended for social media managers, digital marketing professionals, and businesses of all sizes looking to streamline their social media management process. It's particularly beneficial for those who manage multiple social media accounts and need insights and analytics to inform their strategy.

Analysis of Float

Overall verdict

  • Float is generally well-regarded and is a strong choice for teams looking for a reliable resource management solution. While it may not suit all businesses, particularly those seeking a broader project management suite, it excels in its niche.

Why this product is good

  • Float is considered good due to its user-friendly interface, robust features, and seamless integrations with various project management tools. It allows teams to efficiently plan, schedule, and track resources, ensuring optimal utilization and project efficiency.

Recommended for

  • Project managers who need to allocate resources quickly and effectively.
  • Small to medium-sized businesses looking for a straightforward resource management tool.
  • Teams that integrate with other popular project management software and need complementary resource scheduling.

Hootsuite videos

Hootsuite Insights Powered by Brandwatch

More videos:

  • Review - Hootsuite Review (Social Media Management Tool)
  • Review - Introduction to Hootsuite Impact
  • Tutorial - How to Use Hootsuite in 11 Minutes
  • Review - Analyzing and Improving Content Reception with Hootsuite Impact
  • Review - Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers
  • Tutorial - How to Browse and Filter Content with Hootsuite Impact
  • Review - My Honest Review on Hootsuite - Pros and Cons

Float videos

Sonic NEW Lemonberry Slush Float Review ๐Ÿ‹๐Ÿ“

More videos:

  • Review - Swimways Baby Float Review | Dude Dad
  • Review - Glorious G Float Review.. Should You Upgrade To Ceramic Mouse Feet?

Category Popularity

0-100% (relative to Hootsuite and Float)
Social Media Tools
100 100%
0% 0
Resource Scheduling
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
Employee Scheduling
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hootsuite and Float

Hootsuite Reviews

10 best Hootsuite alternatives
Hootsuite is one of the most well-known social media management platformsโ€”and for good reason. It supports multiple social networks, offers scheduling and publishing tools, provides analytics dashboards, and allows teams to collaborate on content workflows. Over the years, it has built a reputation as a reliable solution for businesses managing multiple social accounts from...
Source: postoria.io
I Tested 8 Best Sprout Social Alternatives to Consider in 2026
Hootsuite is a well-known social media management tool that often appears as a rival or alternative to Sprout Social. Specifically built for enterprises and organisation managing high-volume posts and value integrations and broad listening options. It provides multi-channel scheduling & streams for monitoring mentions & keywords to stay updated and be on trend. This is...
15 best Agorapulse alternatives for agencies and marketers
Hootsuite is a pioneering social media management platform renowned for its extensive suite of tools designed to handle every aspect of a social media managerโ€™s responsibilities. Hootsuite is a reliable alternative to Agorapulse as it offers extensive integration options, allowing users to manage multiple accounts in one place.
How to Choose the Best Employee Advocacy Platform for Your Organization
If youโ€™re already an enterprise company using Hootsuite, it might make sense to look into Amplify. However, the features are limited, and Hootsuite is a marketing tool at its core โ€“ your employee advocates may not find it user-friendly.
Source: dsmn8.com
Top 7 Agorapulse Alternatives You Should Consider in 2024
However, Hootsuite could do with some quality-of-life improvements. For instance, Hootsuiteโ€™s upload size limit may prevent users from scheduling larger files, like animations. For this, people may need to login into their social media accounts and upload their files directly, which is quite an inconvenience.
Source: planable.io

Float Reviews

20 Best Capacity Planning Software Tools
Why Choose FloatIf you value simplicity and need a visual, easy-to-use tool, Float is one of the best in the market. Perfect for design and creative shops.

Social recommendations and mentions

Based on our record, Hootsuite should be more popular than Float. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hootsuite mentions (13)

  • Inside ShopPilotโ€™s AI Content Engine
    We could have built full autopilot รขย€ย” generate, schedule, post, done. Tools like Buffer and Hootsuite give you scheduling. Some newer tools now offer auto-posting. We deliberately didn't go that route for the first version, and the reason is data. - Source: dev.to / 2 months ago
  • Project Autopilot: Why I Fired Myself as Community Manager to Build an AI agents Army
    The concept is simple but technically ambitious. We are going to execute a strategy of "dogfooding" (eating our own food). Instead of using third-party tools like Buffer or Hootsuite, we will build a custom distribution engine using the very technologies we write about: Generative AI and CI/CD Pipelines. - Source: dev.to / 5 months ago
  • Unlock Your Success With Content Pillars for Instagram
    Hootsuite: Hootsuite is a comprehensive social media management platform that empowers you to effortlessly create and manage content pillars for your Instagram account. With its post scheduling, performance analysis, and account engagement features, Hootsuite enables you to optimize your Instagram presence and elevate your content strategy. Source: about 3 years ago
  • What tools do you use for industry analysis?
    Hootsuite Insights: https://hootsuite.com/ - A social media analytics tool that allows you to track sentiment and engagement around your brand or industry. This data can help you to identify consumer preferences and trends. Source: about 3 years ago
  • 5 Unconventional Social Media Marketing Strategies to Give Your Business a Boost
    Be Transparent: Instagram (https://www.instagram.com/) and Facebook (https://www.facebook.com/) are social media websites that allow you to share behind-the-scenes glimpses of your business. You can use scheduling tools like Buffer (https://buffer.com/) or Hootsuite (https://hootsuite.com/) to manage and plan your social media content. Source: over 3 years ago
View more

Float mentions (2)

  • 2022 Accounting/time billing ideas for SW dev consulting? On my second, not really happy
    You wouldn't want something like NetSuite just for time entry. Try float.com, one of my clients uses this and it seems to be work and is simple. Source: over 4 years ago
  • Project/Team Management software/platform assistance needed
    Schedule more than one task to a team member per day i.e. Hours per task per day - float.com and avasa.com allows this. Source: over 4 years ago

What are some alternatives?

When comparing Hootsuite and Float, you can also consider the following products

Buffer - Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

ResourceGuru - Resource management software that helps teams schedule with clarity, plan with flexibility, and deliver projects with confidence.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

MIDAS - MIDAS is a web based Room Booking & Resource Scheduling Software system. Available to download & run on your server or as an online hosted cloud application

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

When I Work - When I Work is an employee scheduling and communication app using the web, mobile apps, text messaging, social media, and email.