Software Alternatives, Accelerators & Startups

HEY VS Folderly

Compare HEY VS Folderly and see what are their differences

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HEY logo HEY

Email at its best, new from Basecamp.

Folderly logo Folderly

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve, prevent email deliverability pitfalls, and ensure that your emails reach the Inbox folder.
  • HEY Landing page
    Landing page //
    2023-07-06
  • Folderly Landing page
    Landing page //
    2023-09-11

Folderly is more than just an email deliverability tool.

Deep email deliverability fixes, technical setup, access to an up-to-date deliverability score, user-friendly template management, team accounts, and, now, spam trigger detection with best practices to followโ€”all of these features assist you in reaching and maintaining 99.9% email deliverability.

Locate, solve, and prevent email deliverability pitfalls, and ensure your emails reach the Inbox folder. Never again let your emails be part of the 51% of all business emails that never reach the inbox. Make every email count, bringing in revenue and business opportunities.

How will you use Folderly?

  • Reach the recipients' Inbox. Folderlyโ€™s advanced algorithms analyze your outbound email campaigns and identify issues that cause your emails to be filtered out of recipients' inboxes.

  • Increase delivery, reply, and conversion rates. We will identify the most pressing issues by analyzing your entire email ecosystem and suggest the simplest ways to address them.

  • Skyrocket revenue from email outreach. By delivering 100% of your emails, you can significantly boost your sender score, generate more leads, and ultimately increase your email channel's ROI.

HEY

Website
hey.com
$ Details
paid Free Trial $99 / Annually
Platforms
-

Folderly

$ Details
paid Free Trial $120 / Monthly (Folderly Premium)
Platforms
Google Workspace Office 365 Outlook Yahoo Zoho AWS Sendgrid SendinBlue Mailgun Sendpulse Intercom Klaviyo Sparkpost SMTP API Marketo Elastic Email Rackspace Technology

HEY features and specs

  • Privacy-focused
    HEY places a strong emphasis on user privacy. It blocks spy pixels and prevents senders from knowing when, where, and if emails are opened.
  • Clean Interface
    The user interface of HEY is minimalist and designed to reduce clutter, helping users focus on important emails.
  • Innovative Features
    HEY offers unique features like the Screener, which allows users to vet new senders, and The Feed, which collects all newsletters for easy reading.
  • Unified Platform
    Everything in HEY happens within a single, unified platform, eliminating the need for multiple email clients or add-ons.

Possible disadvantages of HEY

  • Cost
    HEY is a paid service with a yearly subscription fee, which could be a deterrent for users accustomed to free email services.
  • Limited Integration
    Compared to other email services, HEY has limited third-party integrations which might be a downside for users who rely on external apps.
  • Learning Curve
    The unique approach and innovative features may require some time to get used to, especially for users who are accustomed to traditional email systems.
  • Lack of Local Email Client Support
    HEY does not support traditional email protocols like IMAP or SMTP, meaning users cannot use it with their favorite local email clients.

Folderly features and specs

  • Spam Fixing
  • Email Deliverability Testing
  • Email Placement Dashboard with Analytics
  • Technical Setup of Domain DNS and Authentication
  • Active Domain and IP Monitoringย 
  • Content Analysis and Recommendations
  • Email Templates Management
  • Spam Triggers
  • Best Practices
  • Dynamic Seed Rotation
  • Custom API Integration
  • Dedicated Customer Success Manager
  • Onboarding Support

Analysis of HEY

Overall verdict

  • Overall, HEY is generally regarded as a positive option for those seeking a fresh take on email management with strong privacy features. However, it may not be ideal for everyone, as it requires a subscription fee and may lack some of the advanced features offered by more established email services.

Why this product is good

  • HEY is considered good due to its emphasis on privacy, simplicity, and unique approaches to email management. The platform offers features such as the Screener, which helps filter emails from new senders; Focus & Reply, which simplifies the inbox by delaying some emails; and attachment management systems that improve overall user experience. Furthermore, HEY takes a strong stance against ad tracking and prioritizes user privacy.

Recommended for

  • Individuals who prioritize privacy and are concerned about ad tracking.
  • Users who prefer a minimalistic and streamlined email interface.
  • Those who are willing to pay a subscription fee for enhanced privacy and unique features.
  • People looking for a new way to manage their emails and are open to adapting to a different email organization system.

Analysis of Folderly

Overall verdict

  • Overall, Folderly is a beneficial tool for businesses that rely heavily on email marketing and need to ensure their communications reach their audience's inbox. Its specialized focus on improving email deliverability and providing actionable insights makes it a valuable asset for enhancing email campaign performance.

Why this product is good

  • Folderly is often regarded as a good tool because it provides efficient email deliverability solutions. It helps businesses improve their email performance by reducing emails going to spam and enhancing inbox placement. This is achieved through features like email warm-up, domain and IP reputation management, and detailed deliverability analytics. Its user-friendly interface and comprehensive reporting tools make it accessible for businesses looking to maximize the efficiency of their email campaigns.

Recommended for

    Folderly is recommended for marketers, email campaign managers, and businesses that heavily depend on email as a primary communication tool, especially those who experience issues with emails being marked as spam. It is also suitable for businesses looking to optimize their outreach efforts and improve overall email deliverability rates.

HEY videos

Hey Review: Why this $99 per year email is Superhuman's Most Exciting Challenger | Keep Productive

More videos:

  • Review - All You Need to Know About Hey.com
  • Review - HEY Email Review (and Full Tour)!
  • Review - HEY.com changed the way I emailโ€ฆ
  • Review - Why are Hey Dudes suddenly everywhere?

Folderly videos

Supercharge Your Email Deliverability With Folderly

More videos:

  • Review - From 15 to 98% Email Deliverability Rate for Slash | Folderly
  • Review - New Clients for BeforeHello after Working with Folderly
  • Review - Delivering Messages to the Inbox for the Kannaco Company | Folderly
  • Review - Getting stories delivered to the Inbox for PR & Communications company | Folderly

Category Popularity

0-100% (relative to HEY and Folderly)
Email
76 76%
24% 24
Email Marketing
0 0%
100% 100
Email Clients
100 100%
0% 0
Email Deliverability
0 0%
100% 100

User comments

Share your experience with using HEY and Folderly. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare HEY and Folderly

HEY Reviews

ProtonMail Compares Apple to Mafia, Says App Was Forced Into In-App Purchases in 2018
Apple apparently told ProtonMail "out of the blue" that it was required to add an in-app purchase option to stay in the โ€ŒApp Storeโ€Œ. Similar to the situations with HEY and Wordpress earlier this year, ProtonMail had a mention of paid plans in the app, which prompted Apple to ask for the same subscription options to be offered via in-app purchase.

Folderly Reviews

  1. Valeria R.
    ยท Communications Manager at SOLV. ยท
    Folderly guarantees that our emails are delivered to the inbox

    Our field of work requires extensive communication via email; therefore, we needed a solution that would monitor our email deliverability rate and help us eliminate any possible issues causing our emails to land in spam, if they arise. Folderly performs its job well and protects our email reputation. The team has helped us fine-tune our email infrastructure, and is overall very responsive - they always answer our questions in a timely and detailed manner.

  2. Kate Kos
    ยท Partner Relations Manager at SaveMyLeads ยท
    Folderly saves our emails from spam

    With Folderly, we have a clear picture of the situation with our mailboxes, understand what exactly caused our emails to go to spam, and see our campaigns' performance getting better. The team is always ready to give us a helping hand and explain what we need to do next.

    Pros:    Deliverability insights, spam issues fix, easy-to-use interface, responsive team
  3. Stacy
    ยท Marketing Specialist ยท
    Folderly team always goes extra mile

    We thought our email campaign is doing good, but Folderly team boosted results to super cool! They are always there to help and give insightful advice. If you have troubles with spam and want to improve your email deliverability, Folderly would be your best choice ;-)

    Pros:    Super simple in use|All in one

Top 14 Email Warm-Up Tools for B2B SaaS
Folderly: Full deliverability service offering warm-up, remediation, audits, configuration help, and a managed roadmap for recovery from spam placement.
23 Best Cold Email WarmUp Tools in 2022 (Free + Paid)
The company is one of Belkinsโ€™s spin-off, a B2B Lead Generation Agency with a solid track record, created in 2015.Folderly presents itself as an AI-powered platform for increasing your email deliverability.
Source: inguide.in
Top 10 of the Best Email Warm Up tools in 2022
To warm up your email with Folderly, you will need to connect your domain and email address. The tool will then ask you to create a warm up email template and to run a spam test to examine your inbox and identify its deliverability issues. The warm up campaign will finally begin and your email address will interact with Folderly inboxes and paid senders. Not only do they...
Source: mailmeteor.com
7 Best Cold Email Warm-up Software
Folderly is an AI-based Platform to increase your mail open rate, click rate, deliverability, reply rate. Folderly goal is to help marketers accelerate their sales by helping them send emails that drive revenue. Folderly is trusted by Berkely, Titan Growth, born & bred, pillbox, Greater Rochester.

Social recommendations and mentions

Based on our record, Folderly should be more popular than HEY. It has been mentiond 60 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HEY mentions (24)

  • How Solid Queue Became the Rails 8 default, and More on Open Source Maintainership
    Seven gems to manage background jobs. The team looked at what they were running and said "this can't be right." That became the brief for Solid Queue. Rosa got picked for the project, built it in production at Hey first, iterated on it for months, and shipped it into Rails 8. She keeps calling it luck. I don't think it's luck. - Source: dev.to / 2 months ago
  • The death of cloud centralization: Last decadeโ€™s internet had a gravity problem
    Basecamp: After using clouds from both Amazon and Google extensively over the past 15 years, we finally had enough of the outrageous bills and the ever-increasing complexity. So in 2023, we pulled Basecamp, HEY, and five other heritage apps out of AWS and onto our own hardware โ€” without adding any new staff. - Source: dev.to / about 1 year ago
  • From React to Hotwire - Part II - [EN]
    Attending the latest edition of Rails World and watching the talk by DHH made me realize that generating views on the backend with Rails was no longer synonymous with slow, ugly interfaces that do not care about UX. With Hotwire, through Turbo and Stimulus, it was possible to create applications as complex as Gmail, Hey, or Slack, Campfire. And this became even more surreal with Turbo 8. - Source: dev.to / about 2 years ago
  • HEY.com Review: A Game-Changer or A Gimmick?
    In June 2020, Basecamp decided to take on the giants of email service providers with the launch of HEY.com, aiming to revolutionize the way we interact with our inboxes. Touted as the email service for those who love email but hate its clutter, HEY.com has certainly generated buzz. But does it live up to the hype? Let's delve into its features, usability, and overall value proposition. - Source: dev.to / over 2 years ago
  • Don't upload your PWA to the app stores
    HEY is a big company, with financial resources and a large social media following. If even they feel bullied by Apple, just imagine what it's like for smaller app developers. And HEY is not even a PWA โ€“ it's a native app. - Source: dev.to / over 2 years ago
View more

Folderly mentions (60)

  • Breaking Into Legal Tech
    Make โ€ข Build and automate workflows InvoiceBerry โ€ข Online invoicing for small businesses Gusto โ€ข Payroll, benefits and HR management Hive โ€ข Manage tasks, workflows and teamโ€™s work Lanva โ€ข Social video editing app. ClickUp โ€ข Manage tasks, docs, chat, goals and more Plausible โ€ข Open-source privacy-friendly web analytics Podcast Hawk โ€ข Podcast guest booking software. Writesonic โ€ข AI-driven content... Source: almost 4 years ago
  • Why do businesses always have such long voice mail greetings?
    BTW, the same thing I noticed with emails. I recently started to work with them, and differentiating emails and sending them to the right group of people brings a more positive outcome. We recently checked it on https://folderly.com/. So, I think those things can be linked to each other. Source: almost 4 years ago
  • Is there somewhere an email client for mac that is not gmail, implements labels and supports IMAP?
    Finally, I would suggest you also use https://folderly.com/ in addition to those two email clients. I would help you avoid making your emails spammy and maintain a high email deliverability score. Itโ€™s essential if youโ€™re using email for business purposes. Source: almost 4 years ago
  • What email client are you using?
    Besides, I recently noticed that Apple mail didnโ€™t send my emails. I thought my clients didnโ€™t receive my emails because they were in the spam folder. But, I checked my email deliverability on https://folderly.com/, and it was OK. So, Iโ€™ve been looking at what makes my clients not get my emails and discovered that this email client doesnโ€™t send them for some reason. Source: almost 4 years ago
  • How to promote a sale event via email that won't look spammy?
    But, after testing my email campaign on my friends, I was left puzzled why my letters went to spam. I've read somewhere that you can run all your emails before launching the marketing campaign on https://folderly.com/. I did it, and my score wasn't the best, nor too low. I thought the reason might be in the attached PDF file and links to my store. Do you think that it might be the case? If yes, what are the... Source: almost 4 years ago
View more

What are some alternatives?

When comparing HEY and Folderly, you can also consider the following products

Mailo - Mailo is an email client where you can send and receive emails to and from anyone with an email address.

Loops.so - We bought a billboard in Times Square and we're letting you advertise your startup on it!It's free.

Soverin - Soverin is the honest email service that doesnโ€™t sell your data.

Mailwarm - Email warmup tool to avoid spam folder, since 2020 - Backed by Email Deliverability Experts

Horde - Horde Groupware is a free, enterprise ready, browser based collaboration suite.

Warmy.io - We don't send emails. We get them seen.