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Google Tag Manager VS Hotjar

Compare Google Tag Manager VS Hotjar and see what are their differences


Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
Google Tag Manager Landing Page
Google Tag Manager Landing Page
Hotjar Landing Page
Hotjar Landing Page

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Google Tag Manager details

Categories
Analytics Web Analytics User Analytics
Website marketingplatform.google.com  
Pricing URL-
Details $-
Release Date-

Hotjar details

Categories
Heatmaps Web Analytics Customer Feedback Surveys Designer Tools User Experience Marketing Analytics User Monitoring
Website htjr.io  
Pricing URL Official Hotjar Pricing  
Details $freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date2014-06-01

Google Tag Manager features and specs

Not specified yet

Hotjar features and specs

Heatmaps Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings Live playbacks of users on your site.
Surveys Bring the voice-of-customer to your decision making.
Incoming Feedback A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Hotjar videos

Hotjar Website Analytics Review

More videos:

  • - Why you should be using Hotjar Analytics
  • - Hotjar Review - Beginners Guide PREVIEW by Bizversity.com
  • - Intro to Hotjar... in 60 seconds

Category Popularity

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and Hotjar

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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Hotjar Reviews

Free SEO Tools To Improve Your Rankings
HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.
Best Customer Analytics Tools and Software in 2021
With a whopping 500,000 users in 184 countries, Hotjar is a popular customer analytics tool and conversion rate optimization tool. Providing more than just numbers, Hotjar makes it easy to see for website owners to see how customers are actually interacting with your website via heatmaps and screen recordings.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
A great Mixapnel alternative, Hotjar is a feature-heavy user analytics and conversion rate optimization tool. Hotjar makes it easy to see how users are interacting with your website or app and make changes to optimize the customer experience.
Source: blog.elink.io
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar’s solution offers multiple ways to collect user feedback including: heatmaps, visitor recordings, form and funnel analysis tools, and surveys.
10 Best Hotjar Alternatives You Should Use
In a very short span of time, Hotjar (founded in 2014) has become a favorite of website owners for their web analytics needs. What gives it a clear edge over other web analytics platforms is the versatility that not only offers more flexibility but also makes analyzing the online behavior of users hassle-free. That all being said, the website analytics tool does have some...
Source: beebom.com

Social recommendations and mentions

Hotjar might be a bit more popular than Google Tag Manager. We know about 4 links to it since March 2021 and only 3 links to Google Tag Manager. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 3 months ago

Hotjar mentions (4)

  • Free for dev - list of software (SaaS, PaaS, IaaS, etc.)
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. 100 snapshots/day (max capacity: 300). 3 snapshot heatmaps which can be stored for 365 days. Unlimited Team Members. - Source: dev.to / 8 days ago
  • most redesigns hurt conversions
    Besides, just asking customers what they want is a 💩 idea. If Henry Ford asked people what they wanted they would have replied "Idk a faster horse?" instead of a car (I think this is a Steve Jobs quote but don't quote me on that). The idea has always been to use tools that are available like HotJar, understand how people navigate your store and then calculate/predict what they want based on consumer behavior on... - Source: Reddit / 11 days ago
  • I started my own business but hardly get any sales
    Here's some more actionable advice: Head over to some newer athletic brands websites like GymShark and look at their design, consistency, product pages, etc. At the end of the day consumer trust is more important than just bland traffic to your site. To me it feels like someone got bored and put together a dropshipping site because they just saw a YouTube video about it and the site doesn't radiate trust, which is... - Source: Reddit / 16 days ago
  • No sales in over a month?
    This isn't about SEO like other comments are saying; SEO is to drive traffic in your site and you already have that; you want to convert that traffic into sales so now you have to understand how they're interacting with your store. Install a service like Hotjar and see what your users are doing on the site and why they're bouncing. - Source: Reddit / 26 days ago

What are some alternatives?

When comparing Google Tag Manager and Hotjar, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

User reviews

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