Software Alternatives & Reviews

Google Tag Manager VS FullStory

Compare Google Tag Manager VS FullStory and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

FullStory logo FullStory

Meet FullStory, the app that captures all your customer experience data in one powerful platform.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • FullStory Landing page
    Landing page //
    2023-05-01

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

FullStory videos

Best UX Research Tool: FullStory

More videos:

  • Review - FULLSTORY: FIRST WEEK REVIEW

Category Popularity

0-100% (relative to Google Tag Manager and FullStory)
Analytics
56 56%
44% 44
Web Analytics
40 40%
60% 60
Mobile Analytics
100 100%
0% 0
Heatmaps
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and FullStory

Google Tag Manager Reviews

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FullStory Reviews

10 Best Hotjar Alternatives & Competitors in 2023
Another Hotjar alternative is Fullstory which, as a Digital Experience Intelligence (DXI) service, promises to provide users with session recordings and heatmaps. And as a result, the tool is supposed to help you find glitches and increase the conversion rate.
Best 10 Session Replay Tools and Software
Are you looking for a platform that indexes your visitors’ interactions on your website? According to FullStory’s claims, its session replay tools include recordings that aim to identify your website bugs and provide customer support to individual users.
The Top 10 Website Session Recording Tools for 2022
With the Fullstory software, you may get features like session recording, website heatmaps, javascript A/B testing, error logging, form analytics, replay user sessions, eye-tracking heatmaps, and many more. An easy-to-use digital analytical tool called Fullstory gives you access to important qualitative and quantitative user experiences. Using Full story will assure your...
Hotjar vs FullStory
FullStory was founded in 2012 by a team of ex-Google engineers. The team originally launched an unrelated product, and the idea for FullStory came about when they were trying to understand how their customers were using that product.
Source: www.hotjar.com
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
FullStory offers a wide variety of services including session playback and funnel analytics, and an interesting feature called ‘Omnisearch’, which allows you to search for any element on your website and see what kinds of interactions have taken place with that element. This customer feedback tool also has feature called ‘rage clicks’ which enables users to see which...
Source: mopinion.com

Social recommendations and mentions

Based on our record, FullStory should be more popular than Google Tag Manager. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

FullStory mentions (5)

  • Any simple/conservative lists that just block ads, not trackers that might break mobile apps and web sites?
    Yeah I tried a few, also the defaults in NextDNS and AdGuard Home. They all cause issues, mostly related to what's considered tracking/analytics domains, e.g. segment.io, app-measurement.com, fullstory.com, crashlytics, etc. Source: over 1 year ago
  • Domain not blocked and why it's on the list
    Hello, I was using an Android which tried to connect the domain fullstory.com. It has been blocked since this domain is listed in my hosts file thanks to Peter Lowe’s Ad and tracking server list. Source: over 1 year ago
  • Monitoring your next.js app?
    Have not heard about Highlight but FullStory is really great tool. But, the pricing is too high to use it. You can also have a look at Browsee. Source: over 1 year ago
  • Monitoring your next.js app?
    I've heard good things about highlight.io and fullstory.com but haven't tried them yet; do folks have any opinions? And any other tools that can help us understand where/why bugs happen? Source: over 1 year ago
  • Rate my website!
    Get an idea of exactly what people are doing by signing up for fullstory.com, they give you like 10000 sessions free per month. Watch what users actually do. I find it pretty fascinating how dumb people are as you watch them blindly click around the screen. Source: over 2 years ago

What are some alternatives?

When comparing Google Tag Manager and FullStory, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.