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Google Tag Manager VS Smartlook

Compare Google Tag Manager VS Smartlook and see what are their differences


Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Google Tag Manager Landing Page
Google Tag Manager Landing Page
Smartlook Landing Page
Smartlook Landing Page

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Google Tag Manager details

Categories
Analytics Web Analytics User Analytics
Website marketingplatform.google.com  
Pricing URL-
Details $-

Smartlook details

Categories
Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps
Website smartlook.com  
Pricing URL Official Smartlook Pricing  
Details $freemium

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Smartlook videos

Smartlook - Get an insider look

More videos:

  • - Join the TurboTax SmartLook Team
  • - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Google Tag Manager and Smartlook)
25
25%
75%
75
36
36%
64%
64
100
100%
0%
0
0
0%
100%
100

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and Smartlook

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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Smartlook Reviews

Free SEO Tools To Improve Your Rankings
SmartLook (Free Plan) - An analytics tool that allows you to analyze user behavior. Free plan is limited to 1,500 sessions per month.
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Smartlook offers a website optimization platform with all the features customer support teams need, including session recording, customer journey mapping, and funnels. What’s unique about Smartlook is the option to use their API, in conjunction with other software to actually put a name to the user recordings and visitor behavior.
10 Best Hotjar Alternatives You Should Use
Better yet, Smartlook has a powerful event tracking feature that enables you to keep track of all the events on your websites automatically. Save this feature for the times when you wish to keep a close watch on every important event. In terms of event tracking, Smartlook has a clear edge over Hotjar – both in terms of simplicity and precision.
Source: beebom.com

Social recommendations and mentions

Based on our record, Google Tag Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 3 months ago

Smartlook mentions (0)

We have not tracked any mentions of Smartlook yet. Tracking of Smartlook recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Tag Manager and Smartlook, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

LiveSession - Easily search, segmentize, and replay high-quality session replay to analyze customer's behaviour across your sites and apps.

User reviews

Share your experience with using Google Tag Manager and Smartlook. For example, how are they different and which one is better?

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