Software Alternatives, Accelerators & Startups

Google Analytics VS Datawiz.io

Compare Google Analytics VS Datawiz.io and see what are their differences

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Datawiz.io logo Datawiz.io

Get data analytics, generate insights with Datawiz solutions, and automate your retail business processes. Try the demo version for free!
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Datawiz.io Start page (important indicators)
    Start page (important indicators) //
    2024-09-15
  • Datawiz.io Ready-made reports (30 pieces)
    Ready-made reports (30 pieces) //
    2024-09-15
  • Datawiz.io Report Brand sales
    Report Brand sales //
    2024-09-15
  • Datawiz.io Dashboard Category turnover
    Dashboard Category turnover //
    2024-09-15
  • Datawiz.io Dashboard Category sales
    Dashboard Category sales //
    2024-09-15

The Datawiz BI analytics service helps retailers quickly find answers to essential questions using pre-configured reports, create informative dashboards, and easily share them with colleagues. The service allows users to customize visualizations based on data, simplifying the process of analyzing key metrics in real-time and tracking changes that could impact chain performance. Datawiz offers 35 pre-configured reports that automate core retail processes, utilizing artificial intelligence for fast insight detection. You can add custom metrics, create tailored formulas for analytics, and visualize results through dashboards. The system allows monitoring deviations and managing users. The Store Manager mobile app provides access to analytics on the go. Additionally, you can earn up to 2.5% extra revenue through data monetization.

DATAWIZ BI โ€“ one of 4 critical solutions and a part of the analytical platform Datawiz BES (Business Effectiveness Solution)

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Datawiz.io features and specs

  • Analysis in a few clicks
    You will find 35 pre-configured reports that cover most chain processes.
  • ML-based reports
    Artificial intelligence algorithms help to identify insights faster.
  • Any Data
    Add the metrics that only your business processes need.
  • Custom metrics builder
    Create your formulas for calculating metrics to help you customize your analytics.
  • Create dashboards
    Create, share, and work with visualizations with colleagues.
  • Control deviations of indicators
    The Rules functionality allows you to flexibly configure and receive notifications about deviations from the planned values.
  • Analytics in a mobile phone
    The Store Manager app allows chain top management, store managers, and supervisors to track important business indicators.
  • Convenient user management
    Add an unlimited number of users with access to selected information only. Set up data display restrictions for colleagues according to their position.
  • Data monetization
    Earn up to 2.5% of additional revenue by selling analytical data to suppliers.

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginnerโ€™s Guide
  • Review - Google Analytics Review

Datawiz.io videos

Datawiz BES

Category Popularity

0-100% (relative to Google Analytics and Datawiz.io)
Analytics
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Web Analytics
100 100%
0% 0
Data Visualization
0 0%
100% 100

Questions and Answers

As answered by people managing Google Analytics and Datawiz.io.

Why should a person choose your product over its competitors?

Datawiz.io's answer:

Our BI analytics is designed and adapted to the needs of retailers. The reports of the solution present a variety of metrics and visualizations that allow you to assess the situation from different angles. Datawiz BI will enable you to work flexibly with the indicators on the service, change, add, and track metrics that are important for stores.

What makes your product unique?

Datawiz.io's answer:

Our BI reports and functionality are designed to meet the specific needs of retailers and do not require additional customization by your specialists. We strive to continuously improve Datawiz BI, taking into account changes and innovations in the industry to provide your business with a competitive advantage.

How would you describe your primary audience?

Datawiz.io's answer:

Top managers, Store managers, Marketers, Category managers, Merchandisers, Suppliers, Analysts.

By providing unlimited users, we help you focus on achieving your strategic goals without worrying about restrictions and additional costs. We don't charge extra to increase the number of users, giving you the flexibility and cost savings you need as your chain grows.

What's the story behind your product?

Datawiz.io's answer:

Since 2016, we have supported retail chains in automating business processes and getting insights from the data to make critical decisions.

We are united by trust in technology effectiveness, love for data, machine learning, and code, and the desire to develop Ukrainian IT solutions. Our primary skill is the ability to make the problematic world of data as simple as possible with intelligent commercial conditions for our partners.

We trust and support the retailers with strategic thinking. We are focused on improvement and growth with a modern approach to business connected with advanced analytics and digital automation

Which are the primary technologies used for building your product?

Datawiz.io's answer:

Our solutions are based on artificial intelligence technologies and forecasting algorithms. All service modules, reporting and calculations are created and targeted on retail processes.

User comments

Share your experience with using Google Analytics and Datawiz.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Datawiz.io

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Datawiz.io Reviews

  1. Sofie Tilman
    Insights with BI

    The BI solution changed the way I analyze my retail business. Its comprehensive assortment optimization feature, which utilizes analytical methods such as ABC, XYZ analysis, and BCG matrix, has allowed me to reduce lost sales and write-offs significantly. By optimizing my assortment, I can improve customer satisfaction and drive revenue growth. Furthermore, the sales dynamics analysis feature has provided me with a clear view of how my sales plan is executed across the chain.

    ๐Ÿ Competitors: SAP
    ๐Ÿ‘ Pros:    Analytics reporting|Data analysis|Sales & marketing automation|Nice dashboard|Fast support|Quick and easy
  2. Lilya
    ยท merchandiser at Chain store ยท
    Great tool for sales analysis

    Now I can't imagine how to manage our retail chain store without this BI tool! It is easy to generate reports and dashboards on key sales metrics. It has made tracking stocks and identifying lost sales so much easier. The marketing campaign analysis and loyalty program reporting have also been incredibly helpful in increasing customer engagement and retention.

    ๐Ÿ Competitors: Qlik
    ๐Ÿ‘ Pros:    Informative dashboard|Sales & marketing automation|Easy to track data|Easy integration
  3. We used this BI software in small pharmacy chain In Kazakhstan. After implementing it in all departments we managed to track all the changes in our sales. Moreover, with BI we began to analyze loyalty program effectiveness and found problems that we didn't know about.

    ๐Ÿ Competitors: Qlik, SAP
    ๐Ÿ‘ Pros:    Easy to use|Excellent support
    ๐Ÿ‘Ž Cons:    Only why didnโ€™t i find this before!

Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Letโ€™s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: about 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: about 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: about 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: about 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: over 2 years ago
View more

Datawiz.io mentions (0)

We have not tracked any mentions of Datawiz.io yet. Tracking of Datawiz.io recommendations started around Mar 2023.

What are some alternatives?

When comparing Google Analytics and Datawiz.io, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

SAP - SAP stands for System Applications and Products in Data Processing. SAP is the market leader in ERP software and helps companies of all sizes. Read more

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Domo - Domo: business intelligence, data visualization, dashboards and reporting all together. Simplify your big data and improve your business with Domo's agile and mobile-ready platform.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Cyfe - Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.