GiftMatch's answer

GiftMatch is built with a modern technology stack designed for speed, scalability, and cross-platform usability. The platform uses AI-powered recommendation logic, a backend built with Node.js-based services, a database layer for product and search handling, and a frontend designed to support both web and mobile experiences. The goal is to create a fast, user-friendly product that can deliver personalized gift recommendations at scale.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

GiftMatch's answer

GiftMatch makes gift discovery simple, fast, and personalized. Instead of browsing endless product pages, users can describe who they are shopping for, set a budget, mention interests or preferences, and get tailored gift ideas in seconds. What makes GiftMatch unique is the combination of natural language input, AI-powered recommendation logic, and a gifting-focused experience built specifically to solve the “I don’t know what to buy” problem.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

GiftMatch's answer

People should choose GiftMatch because it helps them get relevant gift ideas faster and with less effort. Many gift sites rely on long generic lists, while GiftMatch starts from the real context: who the gift is for, how much the user wants to spend, and what the recipient likes. The result is a more personal, practical, and efficient way to find the right gift.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

GiftMatch's answer

GiftMatch is built for people who want to find thoughtful gifts quickly without wasting time. Its primary audience includes shoppers looking for birthday gifts, holiday gifts, anniversary gifts, Secret Santa ideas, and last-minute gift inspiration. It is especially useful for people who know the recipient well but still struggle to decide what to buy, as well as for users shopping on a budget.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

GiftMatch's answer

GiftMatch was created to solve a very common problem: gift shopping is often stressful, overwhelming, and time-consuming. Most people know the occasion and the person, but still don’t know what gift to choose. We built GiftMatch to turn that uncertainty into a simple guided experience. By combining AI with practical gift discovery, GiftMatch helps users move from confusion to personalized gift ideas in seconds.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

GiftMatch's answer

GiftMatch is currently focused on building for everyday consumers looking for better and faster gift discovery. At this stage, our main users are individual shoppers rather than large enterprise customers.

• Individual shoppers
• Holiday gift buyers
• Birthday and anniversary shoppers
• Secret Santa participants
• Budget-conscious gift seekers