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Ghost VS Postalion

Compare Ghost VS Postalion and see what are their differences

Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Rating
0 reviews
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users)
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Alternatives Is it good?
Postalion

A free newsletter plugin for WordPress. Lists, automatic emails and statistics included. No subscriber limits, no monthly bill, nothing sent to outside servers.

Rating
0 reviews
Pricing
Open source Freemium $59 / Annually (Pro, 1 website)
Promote on VibeVoted
Alternatives Is it good?
Preferred Patron
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Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Ghost seems to be more popular. It has been mentioned 197 times since March 2021.

social mentions
197 vs 0
Blogging popularity
100% vs 0%
alternatives listed
240+ vs 14

Base details

Website, pricing, platforms and company facts side by side.

Ghost
Postalion
Website ghost.org postalion.fantasythemes.net
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users) Official pricing
Open source Freemium $59 / Annually (Pro, 1 website) Official pricing
Platforms —
Wordpress Web Self Hosted
Company Startup from the United Kingdom 2026
Listed in
Blogging CMS Blogging Platform Website Builder +1
Email Marketing Self-Hosted Newsletter Email Newsletters WordPress Plugins Marketing Automation +2

About Ghost and Postalion

In their own words, as submitted to SaaSHub.

Ghost
Postalion

No description of Ghost yet.

Postalion sends newsletters from your own WordPress site. Your subscribers stay in your own database, there is no outside account, and the free plugin has no limit on subscribers or emails. What's in the free plugin Sign-up forms: block, shortcode, popup, slide-in and a form under posts, with...

Read more about Postalion

Features and specs

What each product offers, as listed by its team.

Ghost 5 features
Postalion 11 features
  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.
  • Unlimited subscribers
    No limit on subscribers or emails in the free plugin
  • Self-hosted
    Your list stays in your own WordPress database
  • Sign-up forms
    Block, shortcode, popup, slide-in and a form under posts
  • Double opt-in
    Confirmation email and one-click unsubscribe
  • Lists and tags
    Lists, tags and custom fields for each subscriber
  • Email templates
    12 templates and a composer made for email
  • Automatic emails
    Welcome email, new-post emails and a weekly digest
  • Statistics
    Opens and clicks, counted on your own server
  • Imports
    From Mailchimp, MailPoet and the Newsletter plugin
  • Integrations
    WooCommerce, LMS, membership, donation and form plugins
  • SMTP
    Brevo, Amazon SES, Mailgun, Postmark, SendGrid or any SMTP

Analysis

An editorial look at what each product does well and who it suits.

Ghost
Postalion

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

No analysis of Postalion yet.

Videos

Walkthroughs and reviews on video.

Ghost 2 videos + Add
Postalion 1 video + Add

Why I Moved My Blog From WordPress to Ghost

More videos

  • - Ghost review - CMS for creators to build a membership

Postalion: the free newsletter plugin for WordPress, in one minute

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Ghost
Postalion
100% 100%
Blogging
0% 0%
0% 0%
Self-Hosted Newsletter
100% 100%
100% 100%
CMS
0% 0%
0% 0%
Marketing Automation
100% 100%

Questions & Answers

As answered by people managing Ghost and Postalion.

What makes your product unique?

Postalion's answer:

It is a complete newsletter tool that runs inside your own WordPress, with no outside account and no limit on subscribers or emails in the free plugin. Your list stays in your database, statistics are counted on your server, and nothing is sent to outside services unless you choose a sending service yourself.

Why should a person choose your product over its competitors?

Postalion's answer:

Hosted services like Mailchimp charge more as the list grows and keep your subscribers on their servers. Other WordPress plugins often cap subscribers or sends in their free version. Postalion has no such limits, imports your list from Mailchimp, MailPoet or the Newsletter plugin in a few clicks, and works with the plugins you already run: WooCommerce, course and membership plugins, donation and form plugins.

How would you describe the primary audience of your product?

Postalion's answer:

WordPress site owners who want to send newsletters without a monthly bill: bloggers, small shops, course creators, membership sites, nonprofits, local businesses and agencies that build sites for them.

What's the story behind your product?

Postalion's answer:

It started as a plugin for a single site and grew into a full newsletter tool. It is made by Alex Gurghis at FantasyThemes and was released on WordPress.org in October 2026. The free plugin stays complete; an optional add-on, Postalion Pro, funds its development.

Which are the primary technologies used for building your product?

Postalion's answer:

PHP and the WordPress APIs, with its own database tables for subscribers, lists and the email log. Sending runs in the background in batches through WP-Cron, via the site's mail function or any SMTP service. The sign-up form is a native block for the block editor, with elements for Elementor, Beaver Builder, Bricks and Divi.

User comments

Share your experience with using Ghost and Postalion. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Ghost no reviews yet
Postalion no reviews yet
  • Comparing 9 WordPress alternatives & competitors in 2024
    webflow.com · Dec 2024

    Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platform’s...

  • 19 Best WordPress Alternatives in 2025
    www.pixpa.com · Oct 2024

    Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.

  • 7 Best Buy Me a Coffee Alternatives
    wpforms.com · Mar 2024

    If you don’t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and you’ll need to choose a pre-built design from the theme library. There are a few...

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We have no reviews of Postalion yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Ghost 197 mentions
Postalion 0 mentions
  • At 19, founder raises $11M for Ghost, maker of a $3,499 computer for personal AI
    I'm curious...isn't the name `ghost` an infringement between ghost, the app / CMS alternative to WordPress? https://ghost.org/. - Source: Hacker News / about 1 month ago
  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And... - Source: Hacker News / 10 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500€/Year)
    Https://ghost.org — Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 10 months ago

View more

Tracking Postalion since Oct 2026.

Alternatives to Ghost and Postalion

When comparing Ghost and Postalion, you can also consider the following products.

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