Software Alternatives & Startups
Register | Login

MailChimp VS Postalion

Compare MailChimp VS Postalion and see what are their differences

MailChimp

MailChimp is the best way to design, send, and share email newsletters.

Rating
4.6 · 5 reviews
Promote on VibeVoted
Alternatives Is it good?
Postalion

A free newsletter plugin for WordPress. Lists, automatic emails and statistics included. No subscriber limits, no monthly bill, nothing sent to outside servers.

Rating
0 reviews
Pricing
Open source Freemium $59 / Annually (Pro, 1 website)
Promote on VibeVoted
Alternatives Is it good?
Preferred Patron
Preferred Patron is the top Customer Loyalty Software Program for businesses in any industry of any size. sponsored

Which is more popular?

Based on our record, MailChimp seems to be more popular. It has been mentioned 91 times since March 2021.

social mentions
91 vs 0
Email Marketing popularity
100% vs 0%
alternatives listed
240+ vs 14

Base details

Website, pricing, platforms and company facts side by side.

MailChimp
Postalion
Website mailchimp.com postalion.fantasythemes.net
Pricing
Official pricing
Open source Freemium $59 / Annually (Pro, 1 website) Official pricing
Platforms —
Wordpress Web Self Hosted
Company Startup from the United States 2026
Listed in
Email Marketing Email Marketing Platforms Email Marketing Automation Marketing Automation Newsletters Email Newsletters Brand Management eCommerce Tools +5
Email Marketing Self-Hosted Newsletter Email Newsletters WordPress Plugins Marketing Automation +2

About MailChimp and Postalion

In their own words, as submitted to SaaSHub.

MailChimp
Postalion

No description of MailChimp yet.

Postalion sends newsletters from your own WordPress site. Your subscribers stay in your own database, there is no outside account, and the free plugin has no limit on subscribers or emails. What's in the free plugin Sign-up forms: block, shortcode, popup, slide-in and a form under posts, with...

Read more about Postalion

Features and specs

What each product offers, as listed by its team.

MailChimp 7 features
Postalion 11 features
  • Ease of Use
    MailChimp offers an intuitive, user-friendly interface that makes it easy for users to design emails, manage campaigns, and track results.
  • Automation Features
    MailChimp provides robust automation tools that allow users to automate email sequences, send targeted messages, and create automated workflows.
  • Comprehensive Reporting
    The platform offers detailed analytics and reporting tools, giving users insight into campaign performance, open rates, clicks, and more.
  • Integrations
    MailChimp integrates with numerous third-party services and platforms including e-commerce sites, social media platforms, and CRM systems.
  • Freemium Plan
    MailChimp offers a free plan that gives access to essential features, making it a viable option for small businesses and startups.
  • Design Templates
    A wide variety of pre-designed templates are available, making it easier to create professional-looking emails without design expertise.
  • Product Recommendations
    Drive more sales with personalized product recommendations

Possible disadvantages

  • Cost
    As your subscriber list grows, MailChimp's pricing can become quite expensive compared to some other email marketing services.
  • Limited Automation in Free Plan
    The free plan offers limited automation features, which can restrict the ability to implement more comprehensive automated email campaigns.
  • Complexity for Advanced Users
    While it's user-friendly for beginners, advanced users may find that it's not as flexible or customizable as other platforms.
  • Support Limitations
    Customer support for the free plan is limited to email and self-help resources, which may not be sufficient for users needing immediate assistance.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can impact the effectiveness of their email marketing campaigns.
  • List Management
    Managing large contact lists can be cumbersome, and there have been complaints about the efficiency of list segmentation and organization.
  • Unlimited subscribers
    No limit on subscribers or emails in the free plugin
  • Self-hosted
    Your list stays in your own WordPress database
  • Sign-up forms
    Block, shortcode, popup, slide-in and a form under posts
  • Double opt-in
    Confirmation email and one-click unsubscribe
  • Lists and tags
    Lists, tags and custom fields for each subscriber
  • Email templates
    12 templates and a composer made for email
  • Automatic emails
    Welcome email, new-post emails and a weekly digest
  • Statistics
    Opens and clicks, counted on your own server
  • Imports
    From Mailchimp, MailPoet and the Newsletter plugin
  • Integrations
    WooCommerce, LMS, membership, donation and form plugins
  • SMTP
    Brevo, Amazon SES, Mailgun, Postmark, SendGrid or any SMTP

Analysis

An editorial look at what each product does well and who it suits.

MailChimp
Postalion

Overall verdict

  • MailChimp is a popular and generally well-regarded email marketing service, known for its ease of use and robust features.

Why this product is good

  • MailChimp is considered good because it offers a user-friendly interface, a comprehensive set of features including automation, segmentation, and analytics, and a free tier that is suitable for small businesses or individuals just starting out. It also has integrations with various e-commerce and CRM platforms, making it versatile for different marketing needs.

Recommended for

    MailChimp is recommended for small to medium-sized businesses, entrepreneurs, and non-profits who want a cost-effective solution for email marketing. It's also suitable for those new to email marketing who are looking for a simple yet powerful tool to reach their audience and grow their subscriber base.

No analysis of Postalion yet.

Videos

Walkthroughs and reviews on video.

MailChimp 4 videos + Add
Postalion 1 video + Add

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos

  • - Mailchimp Automation Sequence For Beginners (2024) Complete Mailchimp Guide
  • - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • - Mailchimp Review: Pros and Cons

Postalion: the free newsletter plugin for WordPress, in one minute

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
MailChimp
Postalion
100% 100%
Email Marketing
0% 0%
0% 0%
Self-Hosted Newsletter
100% 100%
100% 100%
Email Marketing Platforms
0% 0%
99% 99%
Marketing Automation
1% 1%

Questions & Answers

As answered by people managing MailChimp and Postalion.

What makes your product unique?

Postalion's answer:

It is a complete newsletter tool that runs inside your own WordPress, with no outside account and no limit on subscribers or emails in the free plugin. Your list stays in your database, statistics are counted on your server, and nothing is sent to outside services unless you choose a sending service yourself.

Why should a person choose your product over its competitors?

Postalion's answer:

Hosted services like Mailchimp charge more as the list grows and keep your subscribers on their servers. Other WordPress plugins often cap subscribers or sends in their free version. Postalion has no such limits, imports your list from Mailchimp, MailPoet or the Newsletter plugin in a few clicks, and works with the plugins you already run: WooCommerce, course and membership plugins, donation and form plugins.

How would you describe the primary audience of your product?

Postalion's answer:

WordPress site owners who want to send newsletters without a monthly bill: bloggers, small shops, course creators, membership sites, nonprofits, local businesses and agencies that build sites for them.

What's the story behind your product?

Postalion's answer:

It started as a plugin for a single site and grew into a full newsletter tool. It is made by Alex Gurghis at FantasyThemes and was released on WordPress.org in October 2026. The free plugin stays complete; an optional add-on, Postalion Pro, funds its development.

Which are the primary technologies used for building your product?

Postalion's answer:

PHP and the WordPress APIs, with its own database tables for subscribers, lists and the email log. Sending runs in the background in batches through WP-Cron, via the site's mail function or any SMTP service. The sign-up form is a native block for the block editor, with elements for Elementor, Beaver Builder, Bricks and Divi.

User comments

Share your experience with using MailChimp and Postalion. For example, how are they different and which one is better?

Log in or Post with

Reviews and articles

External articles and on-site reviews we used to compare the two products.

MailChimp 4.6 · 5 reviews
Postalion no reviews yet

View more

We have no reviews of Postalion yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

MailChimp 91 mentions
Postalion 0 mentions
  • Unlocking Success: Your Ultimate Guide to Shopify Ecommerce
    Use tools like Mailchimp or Klaviyo to send newsletters and promotional emails to your customers. This can help keep them engaged and encourage repeat purchases. - Source: dev.to / about 1 year ago
  • Web Design for Hospitality Industry: Boost Bookings & Engagement
    Your website is the best place to build your most valuable marketing asset: your email list. By connecting your site to an email platform like Mailchimp or ConvertKit, you can set up automated messages that build real, lasting loyalty. - Source: dev.to / over 1 year ago
  • Scalable E-Learning Platforms with Strapi’s API Integrations
    Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or... - Source: dev.to / almost 2 years ago

View more

Tracking Postalion since Oct 2026.

Alternatives to MailChimp and Postalion

When comparing MailChimp and Postalion, you can also consider the following products.

Loading...