Software Alternatives & Startups

Formo.so VS Things

Compare Formo.so VS Things and see what are their differences

Formo.so

Analytics and data platform for DeFi apps

Rating
5.0 · 1 review
Pricing
Paid Free trial $199 / Monthly (5000 MAUs)
Things

Things is an easy to use task manager.

Rating
0 reviews
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Things might be a bit more popular than Formo.so. We know about 58 links to it since March 2021 and only 57 links to Formo.so.

social mentions
57 vs 58
Analytics popularity
100% vs 0%
alternatives listed
36 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

Formo.so
Things
Website formo.so culturedcode.com
Pricing
Paid Free trial $199 / Monthly (5000 MAUs) Official pricing
Platforms
Web Mobile
—
Company Startup from Singapore · 1 - 9 employees · 2024 Startup from Germany
Listed in

About Formo.so and Things

In their own words, as submitted to SaaSHub.

Formo.so
Things

Formo makes analytics and attribution simple for onchain apps so you can focus on growth. Track page views, wallet connections, transactions, smart contract events, and custom events in one platform. Measure marketing attribution, conversion funnels, retention cohorts, product adoption, audience...

Read more about Formo.so

No description of Things yet.

Features and specs

What each product offers, as listed by its team.

Formo.so 10 features
Things 7 features
  • Product Analytics
    Understand user behavior across your app with event tracking, funnels, retention, and flow analysis tailored for crypto and DeFi apps.
  • Attribution
    Track where users and wallets come from across campaigns, links, and channels to measure growth and marketing performance.
  • Wallet Intelligence
    Enriched wallet profiles with labels, reputation signals, and behavioral data to help you segment and understand users beyond raw addresses.
  • Ask AI
    Ask natural-language questions about user behavior, funnels, and onchain growth insights, with chat history for revisiting prior analysis.
  • Security
    The data platform emphasizes security, offering features like data encryption to protect user information and ensure privacy compliance.
  • Cross-Chain Analytics
    Analyze user activity across ecosystems (e.g. Ethereum, Solana) in a unified view without fragmented data.
  • Real-Time Event Tracking
    Capture wallet actions, transactions, and product events instantly, with support for alerts and downstream workflows.
  • Developer APIs & SDKs
    Access data programmatically via Query API, Profiles API, SDKs, and webhooks for custom workflows and integrations.
  • Dashboards & Templates
    Use pre-built chart templates and customizable dashboards to monitor growth, funnels, and campaign performance.
  • Segmentation & User Flows
    Create cohorts based on wallet behavior and track how users move through multi-step journeys.
  • User Experience
    Things is known for its clean, intuitive, and beautifully designed user interface, making it easy to use.
  • Integration with Apple Ecosystem
    Seamlessly integrates with macOS and iOS devices, offering features like Handoff and deep Apple Calendar integration.
  • Powerful Task Management
    Supports projects, areas, headings, and tags, providing a robust system for managing complex tasks and workflows.
  • Quick Entry
    Provides a quick entry function allowing users to capture tasks efficiently, which can later be categorized and detailed.
  • Updates and Support
    Regularly updated with new features and enhancements, backed by reliable customer support.
  • Keyboard Shortcuts
    Offers extensive keyboard shortcuts for power users to navigate and manage tasks quickly.
  • Natural Language Processing
    Allows users to input tasks using natural language, which is then intelligently parsed and scheduled.

Possible disadvantages

  • Cost
    Things requires a one-time purchase for each platform (macOS, iOS), making it relatively expensive compared to some subscription-based competitors.
  • Platform Limitation
    Only available on Apple devices (macOS and iOS), making it inaccessible for users on Windows, Android, or other platforms.
  • No Collaboration Features
    Lacks built-in collaboration tools, which can be a drawback for teams looking to share and manage tasks collectively.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, fully utilizing advanced features can require time and a deeper understanding.
  • Limited Automation
    Offers fewer automation options and integrations compared to some competitors like Todoist or Microsoft To Do.

Analysis

An editorial look at what each product does well and who it suits.

Formo.so
Things

Overall verdict

  • Formo.so is a solid choice for teams looking to build forms, surveys, and data collection tools quickly with a clean, modern interface and useful integrations, though the best fit depends on your specific needs.

Why this product is good

  • Offers an intuitive, user-friendly form builder with a modern interface
  • Provides customization options to match your brand and design preferences
  • Supports integrations with other tools to streamline workflows
  • Enables fast setup so you can launch forms and surveys quickly
  • Includes data collection and response management features

Recommended for

  • Small businesses and startups needing quick form and survey creation
  • Marketers collecting leads and customer feedback
  • Teams looking for a simple, no-code data collection tool
  • Individuals or creators who want customizable, shareable forms

Overall verdict

  • Things is widely regarded as an excellent productivity tool, especially for Apple ecosystem users. It combines elegance with functionality, making it a top choice for those who prefer a minimalist but powerful task manager.

Why this product is good

  • Things by Cultured Code is highly acclaimed for its clean, intuitive design and effective task management features. It provides a seamless user experience with its natural language input, powerful integration with macOS and iOS, and features like projects, areas, deadlines, and reminders that help users organize their tasks efficiently. The app is particularly praised for its focus on simplicity and ease of use, which allows users to focus on their tasks without being overwhelmed by features.

Recommended for

    Things is ideal for individuals who are deeply integrated into the Apple ecosystem and appreciate a minimalist design approach. It's perfect for users who prefer a straightforward, no-frills task management system that emphasizes ease of use, efficiency, and aesthetic appeal.

Videos

Walkthroughs and reviews on video.

Formo.so 0 videos + Add
Things 3 videos + Add

No Formo.so videos yet. You could help us improve this page by suggesting one.

Brandon's Cult Movie Reviews: THINGS

More videos

  • - Things 3: Full Review (2019)
  • - OmniFocus vs. Things 3 review: which is best for you?

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Formo.so
Things
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Formo.so and Things.

What makes your product unique?

Formo.so's answer

Formo is the only analytics and attribution platform built specifically for DeFi and onchain apps. Unlike general-purpose tools like Google Analytics or Mixpanel, Formo natively understands crypto: it automatically tracks wallet connections, chain switches, transactions, and signatures alongside traditional web metrics like pageviews and sessions, with no custom code required.

What sets Formo apart: it connects the full user journey from offchain (UTM campaigns, referrers, social channels) to onchain (transactions, volume, revenue), so DeFi teams can measure real ROI: not just vanity metrics. Its Wallet Intelligence layer turns anonymous wallet addresses into rich user profiles, revealing net worth, DeFi positions, token holdings, and cross-platform activity. It also includes token-gated forms for community engagement with onchain verification (Ethereum, Solana, World ID, Passport).

Formo is GDPR-compliant by default: no third-party cookies, no IP storage, no device fingerprinting so teams don't need cookie consent banners. The SDK is 100% open source (MIT License).

Why should a person choose your product over its competitors?

Formo.so's answer

DeFi teams that try to use Google Analytics, PostHog, or Mixpanel for onchain apps run into the same wall: these tools were built for web2 and have no native concept of wallets, transactions, or onchain identity. Stitching together a custom data stack takes weeks and still produces incomplete data. Formo is purpose-built for crypto. It gives you web analytics, product analytics, onchain attribution, wallet intelligence, and community forms in a single platform with same-day setup.

Customers skipped weeks of analytics infrastructure by switching to Formo. Competitors like Spindl, Cookie3, and Safary focus narrowly on attribution or on-chain data; Formo covers the full onchain growth stack. Formo also connects with AI tools like Claude and Codex via MCP and provides a CLI and API for teams that want to query or export their data programmatically.

What's the story behind your product?

Formo.so's answer

Formo was built by onchain builders who experienced firsthand how painful it was to measure growth in DeFi. Existing analytics tools were designed for web2 and couldn't handle the fundamental primitives of crypto: wallets, transactions, onchain data. Teams were left building their own fragmented data stacks or flying blind.

Formo was created to solve this: a data platform designed from the ground up for DeFi, combining web analytics, onchain attribution, wallet intelligence, and community tools in one place. The team is committed to our long-term mission: making analytics simple enough that teams can focus on shipping and growth, not on data infrastructure.

How would you describe the primary audience of your product?

Formo.so's answer

Formo's primary audience is growth-minded teams building DeFi and onchain apps, specifically founders, product managers, and growth leads at crypto startups who need to understand user behavior across the full offchain-to-onchain journey. This includes teams building DEXes, lending protocols, vaults, wallets, and other DeFi primitives on EVM chains and Solana.

Secondary audiences include crypto marketing teams running paid campaigns and community programs who need attribution data, and technical teams that want API or MCP access to raw analytics data for custom tooling.

Which are the primary technologies used for building your product?

Formo.so's answer

Formo's SDK is written in JavaScript and is open source under the MIT License on GitHub (github.com/getformo). It supports all major JavaScript frameworks including React, Next.js, Vue, Svelte, Remix, and Astro, with optimized integrations for wagmi and RainbowKit.

Formo connects with leading wallet providers including MetaMask, Privy, Dynamic, Rainbow, Reown (WalletConnect), Phantom, Thirdweb, Abstract, Para, and Porto. It supports multi-chain data across EVM-compatible networks and Solana. The platform provides a REST API, CLI tool, server SDK for backend tracking, and an MCP server for connecting Formo data to AI tools like Claude and Codex. Data is ingested and displayed in real time.

User comments

Share your experience with using Formo.so and Things. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Formo.so 5.0 · 1 review
Things no reviews yet
  • Surprisingly powerful for a small team!
    SaaSHub review
    · Aug 2024

    Formo was super easy to set up, and I love the customizable features. It's fast, responsive, and makes collecting wallet and Twitter accounts easy.

  • 11 Ayanza Alternatives

    Things 3 is a multi-award-winning personal task manager that assists you in keeping track of your tasks. The environment of the application is attractive with a fresh new look, delightful integrations, and powerful...

  • Five of the Best To-Do Apps for iOS
    www.macrumors.com · Feb 2020

    Things 3 is one of the few to-do apps that's not subscription based, and it costs $9.99 to purchase. Things 3 is also available for Mac and iPad, though each app must be purchased individually.

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Formo.so 57 mentions
Things 58 mentions
  • Ask HN: What are you working on? (November 2026)
    It's been a learning journey into data engineering and business intelligence best practices. Thinking of taking my learnings into a new product for a different segment! https://formo.so. - Source: Hacker News / 2 days ago
  • Abstract is now LIVE on Formo!
    Original article: https://formo.so/blog/abstract-is-now-live-on-formo. - Source: dev.to / 3 months ago
  • Dynamic Embedded Wallet Analytics for Crypto and DeFi Apps
    Security is Formo's biggest priorities. Learn how Formo keep your data secure with our security practices such as CSP, SRI, industry-standard encryption and more on our dedicated security page: https://formo.so/security. - Source: dev.to / 3 months ago

View more

  • We don't need startups, we need Digital-Mittelstand
    Correct: https://culturedcode.com/things/ Looks like the different apps (desktop, mobile, iPad) have different prices, but all are one-time payments of $10-$50. - Source: Hacker News / over 1 year ago
  • Essential Software for Mac Users: Three Recommended Efficient Tools
    Things 3is an award-winning task management application known for its clean, elegant interface and intuitive usability. It employs a minimalist design style, allowing users to easily add, organize, and view tasks, helping individuals... - Source: dev.to / almost 2 years ago
  • Show HN: I built a task manager that separates "Do" & "Due" dates
    How badly do Twos want to SEO rank on searches for Things? https://culturedcode.com/things/. - Source: Hacker News / about 2 years ago

View more

Alternatives to Formo.so and Things

When comparing Formo.so and Things, you can also consider the following products.