This page is designed to help you find out whether Formo.so is good and if it is the right choice for you.
Formo makes analytics and attribution simple for onchain apps so you can focus on growth.
Track page views, wallet connections, transactions, smart contract events, and custom events in one platform. Measure marketing attribution, conversion funnels, retention cohorts, product adoption, audience segments, and cross-chain user behavior. Identify which campaigns acquire your highest-value users, optimize onboarding, and improve retention with actionable insights.
Developers can integrate Formo quickly using lightweight SDKs, powerful APIs, SQL access, webhooks, and flexible data exports, making it easy to build analytics workflows for modern onchain applications.
Get the best of web, product, and onchain analytics on one versatile platform.
Unified web and product analytics designed for crypto product and marketing teams:
π Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. π― Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. πββ‘οΈ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions. π Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI. β
Identify and activate your high-value users with unified user profiles:
π΅οΈββοΈ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app. π₯ Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention. π€© User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity. β
Listed in
Product Analytics
Understand user behavior across your app with event tracking, funnels, retention, and flow analysis tailored for crypto and DeFi apps.
Attribution
Track where users and wallets come from across campaigns, links, and channels to measure growth and marketing performance.
Wallet Intelligence
Enriched wallet profiles with labels, reputation signals, and behavioral data to help you segment and understand users beyond raw addresses.
Ask AI
Ask natural-language questions about user behavior, funnels, and onchain growth insights, with chat history for revisiting prior analysis.
Security
The data platform emphasizes security, offering features like data encryption to protect user information and ensure privacy compliance.
Cross-Chain Analytics
Analyze user activity across ecosystems (e.g. Ethereum, Solana) in a unified view without fragmented data.
Real-Time Event Tracking
Capture wallet actions, transactions, and product events instantly, with support for alerts and downstream workflows.
Developer APIs & SDKs
Access data programmatically via Query API, Profiles API, SDKs, and webhooks for custom workflows and integrations.
Dashboards & Templates
Use pre-built chart templates and customizable dashboards to monitor growth, funnels, and campaign performance.
Segmentation & User Flows
Create cohorts based on wallet behavior and track how users move through multi-step journeys.
Formo is the only analytics and attribution platform built specifically for DeFi and onchain apps. Unlike general-purpose tools like Google Analytics or Mixpanel, Formo natively understands crypto: it automatically tracks wallet connections, chain switches, transactions, and signatures alongside traditional web metrics like pageviews and sessions, with no custom code required.
What sets Formo apart: it connects the full user journey from offchain (UTM campaigns, referrers, social channels) to onchain (transactions, volume, revenue), so DeFi teams can measure real ROI: not just vanity metrics. Its Wallet Intelligence layer turns anonymous wallet addresses into rich user profiles, revealing net worth, DeFi positions, token holdings, and cross-platform activity. It also includes token-gated forms for community engagement with onchain verification (Ethereum, Solana, World ID, Passport).
Formo is GDPR-compliant by default: no third-party cookies, no IP storage, no device fingerprinting so teams don't need cookie consent banners. The SDK is 100% open source (MIT License).
DeFi teams that try to use Google Analytics, PostHog, or Mixpanel for onchain apps run into the same wall: these tools were built for web2 and have no native concept of wallets, transactions, or onchain identity. Stitching together a custom data stack takes weeks and still produces incomplete data. Formo is purpose-built for crypto. It gives you web analytics, product analytics, onchain attribution, wallet intelligence, and community forms in a single platform with same-day setup.
Customers skipped weeks of analytics infrastructure by switching to Formo. Competitors like Spindl, Cookie3, and Safary focus narrowly on attribution or on-chain data; Formo covers the full onchain growth stack. Formo also connects with AI tools like Claude and Codex via MCP and provides a CLI and API for teams that want to query or export their data programmatically.
Formo was built by onchain builders who experienced firsthand how painful it was to measure growth in DeFi. Existing analytics tools were designed for web2 and couldn't handle the fundamental primitives of crypto: wallets, transactions, onchain data. Teams were left building their own fragmented data stacks or flying blind.
Formo was created to solve this: a data platform designed from the ground up for DeFi, combining web analytics, onchain attribution, wallet intelligence, and community tools in one place. The team is committed to our long-term mission: making analytics simple enough that teams can focus on shipping and growth, not on data infrastructure.
Formo's primary audience is growth-minded teams building DeFi and onchain apps, specifically founders, product managers, and growth leads at crypto startups who need to understand user behavior across the full offchain-to-onchain journey. This includes teams building DEXes, lending protocols, vaults, wallets, and other DeFi primitives on EVM chains and Solana.
Secondary audiences include crypto marketing teams running paid campaigns and community programs who need attribution data, and technical teams that want API or MCP access to raw analytics data for custom tooling.
Formo's SDK is written in JavaScript and is open source under the MIT License on GitHub (github.com/getformo). It supports all major JavaScript frameworks including React, Next.js, Vue, Svelte, Remix, and Astro, with optimized integrations for wagmi and RainbowKit.
Formo connects with leading wallet providers including MetaMask, Privy, Dynamic, Rainbow, Reown (WalletConnect), Phantom, Thirdweb, Abstract, Para, and Porto. It supports multi-chain data across EVM-compatible networks and Solana. The platform provides a REST API, CLI tool, server SDK for backend tracking, and an MCP server for connecting Formo data to AI tools like Claude and Codex. Data is ingested and displayed in real time.
Formo was super easy to set up, and I love the customizable features. It's fast, responsive, and makes collecting wallet and Twitter accounts easy.
We have collected here some useful links to help you find out if Formo.so is good.
Check the traffic stats of Formo.so on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Formo.so on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Formo.so's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Formo.so on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Formo.so on Reddit. This can help you find out how popualr the product is and what people think about it.
Original article: https://formo.so/blog/abstract-is-now-live-on-formo. - Source: dev.to / 2 months ago
Security is Formo's biggest priorities. Learn how Formo keep your data secure with our security practices such as CSP, SRI, industry-standard encryption and more on our dedicated security page: https://formo.so/security. - Source: dev.to / 2 months ago
Formo is a crypto-native analytics platform to give scrappy founders, product, and marketing teams in DeFi the clarity they need to grow. It helps you:. - Source: dev.to / 2 months ago
Formo provides real-time Web3 analytics and onchain attribution without requiring SQL expertise. The platform unifies onchain and offchain data, giving product, marketing, and data teams complete user journey visibility. - Source: dev.to / 5 months ago
Ready to unlock the power of unified multichain analytics? Explore Formo's platform with a free trial and experience purpose-built analytics for Web3 teams. Access our implementation guides and best practices to accelerate your analytics setup and start making data-driven decisions today. - Source: dev.to / 6 months ago
Formo is designed for Web3 product and marketing teams to collect feedback using onchain data insights, engaging members with tailored experiences. - Source: dev.to / 6 months ago
By enabling onchain attribution, Formo helps teams understand which channels and initiatives drive user activity, creating clearer pathways for growth. The wallet intelligence feature converts anonymous wallet addresses into actionable user profiles, revealing insights into user segments and behaviors. With these tools, DeFi teams can make data-driven decisions that enhance their applications and foster user... - Source: dev.to / 6 months ago
Formo is a Web3-native analytics platform that bridges traditional analytics and blockchain behavior to deliver wallet-level, cross-chain insights and real-time product metrics. It tracks user journeys from initial site visit through transactions and long-term protocol engagement, enabling accurate attribution from marketing touchpoints to on-chain outcomes. - Source: dev.to / 6 months ago
What sets these Google Analytics alternatives apart is their ability to cater to the unique data needs of Web3 projects. Whether you're looking to build a marketing automation system or gain actionable insights into your dApp users, these tools go beyond the user experience of traditional analytics. For a comprehensive solution that tracks both user behavior and product performance in Web3, Formoβs Product... - Source: dev.to / 6 months ago
Tip: Use data platforms like Formo to unify onchain and offchain data in less time instead of manually cobbling together fragmented tools. - Source: dev.to / 6 months ago
Start tracking basic metrics with Web2 tools such as Google Analytics or graduate to Web3 analytics tools such as Formo. Select tools that integrate well with your system and are easy to maintain. Formo offers a risk-free free plan perfect for early stage teams just starting out. - Source: dev.to / 6 months ago
Formo helps you get there with powerful analytics for all stages of crypto product development, from early stages to PMF and beyond. - Source: dev.to / 7 months ago
Get started instantly with Formo - the all-in-one data platform for onchain teams. - Source: dev.to / 7 months ago
Ready to get started? You don't have to build your data strategy from scratch. Learn from the experts and leverage the leading tools emerging in the space. - Source: dev.to / 7 months ago
Explore Formo's analytics platform and see how the right data can accelerate your onchain growth. - Source: dev.to / 7 months ago
Formo is a Web3-native analytics platform designed to provide crypto teams with a unified view of user behavior across both offchain and onchain activities. By integrating web, product, and blockchain data into a single dashboard, Formo enables teams to gain clarity through wallet intelligence and attribution. - Source: dev.to / 7 months ago
Be sure to track key conversion metrics: wallet connection rates, first transaction completion, and time-to-first-value with crypt-native analytics tools like Formo. Users who complete meaningful actions within their first session show significantly higher long-term retention rates. - Source: dev.to / 7 months ago
Platforms like Formo offer unified analytics that combine onchain and offchain data, wallet intelligence, and privacy-friendly tracking to help you understand and serve your audience better. The insights you gain will drive every aspect of your protocol's growth - from user acquisition to product development to community building. - Source: dev.to / 7 months ago
Formo: An all-in-one Web3 marketing analytics platform. It allows you to track both on-chain and off-chain data, manage wallets, build funnels, and measure ROI - all without writing code. - Source: dev.to / 7 months ago
Web3-native data platforms offer crypto teams a unified view of user behavior across the web and onchain. Wallet intelligence and onchain attribution tools help surface key user segments and make measuring marketing ROI simple. - Source: dev.to / 7 months ago
Formo provides a unified solution, capturing both offchain and onchain data for a holistic view of the user journey. - Source: dev.to / 7 months ago
Do you know an article comparing Formo.so to other products?
Suggest a link to a post with product alternatives.
Is Formo.so good? This is an informative page that will help you find out. Moreover, you can review and discuss Formo.so here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
