Software Alternatives, Accelerators & Startups

Fluid VS Serpstat

Compare Fluid VS Serpstat and see what are their differences

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Fluid logo Fluid

Turn Your Favorite Web Apps into Real Mac Apps.

Serpstat logo Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.
  • Fluid Landing page
    Landing page //
    2021-07-29
  • Serpstat Landing page
    Landing page //
    2023-06-11
  • Serpstat Rank Tracker
    Rank Tracker //
    2024-09-19
  • Serpstat Domain Analysis
    Domain Analysis //
    2024-09-19

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,ย  and optimize your content strategy

Fluid

Pricing URL
-
$ Details
-
Release Date
-

Serpstat

$ Details
freemium $69.0 / Monthly
Release Date
2015 February
Startup details
Country
Ukraine
Founder(s)
Oleg Salamaha
Employees
50 - 99

Fluid features and specs

  • Dedicated Browsers
    Fluid creates site-specific browsers that allow users to have dedicated apps for their favorite web pages. This can enhance focus and organization by keeping tasks separate from regular web browsing.
  • Custom User Experience
    Each Site Specific Browser (SSB) can have a custom icon and name, providing a more personalized and aesthetically pleasing user interface.
  • Resource Management
    Having dedicated apps for regularly used web services can minimize the use of browser tabs and extensions, potentially leading to better performance and resource management.
  • Independence from Web Browser
    Fluid apps are independent of the main web browser. This means that if your browser crashes or has issues, your Fluid apps remain unaffected.
  • Enhanced Productivity
    By converting web apps into standalone desktop applications, users can more easily compartmentalize their work, leading to enhanced productivity.

Possible disadvantages of Fluid

  • Limited to MacOS
    Fluid is available only for MacOS, which limits its usability to Mac users and excludes users on other operating systems like Windows or Linux.
  • Manual Updates
    Users need to manually update each Site Specific Browser (SSB) created through Fluid, as these do not automatically update like regular browser tabs.
  • Security Risks
    As Fluid apps are essentially wrappers for web pages, they are subject to the same security risks as any web browser. Users need to ensure they are visiting trusted sites.
  • Limited Functionality
    Unlike full-fledged desktop applications, Fluid apps might have limited native functionality. They rely heavily on the web app's own features and may lack advanced desktop integrations.
  • Cost for Full Features
    While Fluid is free to use, certain advanced features, such as pinning apps to the status bar, require a one-time purchase of Fluid's paid version.

Serpstat features and specs

  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Analysis of Fluid

Overall verdict

  • Fluid is a good option for macOS users who find themselves frequently switching between web applications and want a more streamlined process. It's especially useful for those who prefer to keep web app sessions isolated or those who enjoy customizing their workflows. However, consider that it is only available for macOS and may not support all features of more complex web applications.

Why this product is good

  • Fluid (fluidapp.com) allows users to create site-specific browsers, which can be useful for treating web applications as standalone apps on macOS. This can help with productivity by preventing web distractions and organizing workflows. Fluid is particularly beneficial if you frequently use web apps and want them to function like native applications with their own dock icons and separate sessions.

Recommended for

  • MacOS users looking to create desktop-like experiences for web applications.
  • Individuals seeking to minimize distractions from other open tabs in a standard browser.
  • Users who need isolated sessions for different web applications.
  • People who appreciate customizing their desktop workflow.

Analysis of Serpstat

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

Fluid videos

Primochill Vue Fluid Review

More videos:

  • Review - FluidReview - Accept Online Applications and Submissions and Review
  • Review - Golden Matte Fluid Acrylic Review โ€ข An Alternative to Gouache?

Serpstat videos

What is Serpstat?

More videos:

  • Review - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • Review - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • Review - Serpstat Review โœ… Discount Coupon Code With( 20% Off Special)

Category Popularity

0-100% (relative to Fluid and Serpstat)
Development Tools
100 100%
0% 0
SEO Tools
0 0%
100% 100
Group Chat & Notifications
SEO
0 0%
100% 100

Questions & Answers

As answered by people managing Fluid and Serpstat.

What makes your product unique?

Serpstat's answer:

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Why should a person choose your product over its competitors?

Serpstat's answer:

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

How would you describe the primary audience of your product?

Serpstat's answer:

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Fluid and Serpstat

Fluid Reviews

10+ Best Prototyping Tools for UI/UX Designers in 2018
With a strong focus on simplicity and communication, Fluid UI great Prototyping tools. Having built-in high and low fidelity component libraries, live team collaboration, device previews and video presentations making it a top-notch solution for designers, product managers and founders alike.

Serpstat Reviews

The 16 Best Moz Alternatives for Every Budgetย 
Serpstat is an affordable SEO tool with a one-week free trial. The only difference is that, unlike Moz, Serpstat doesnโ€™t have a free version, so youโ€™ll need to pick a paid plan once the trial is over.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its unique features like the โ€œTree Viewโ€ make it ideal for those looking to enhance their website architecture alongside their SEO efforts.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their websiteโ€™s performance.
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Serpstat is praised for its versatile functionality. It provides valuable insights across multiple facets of digital marketing. Itโ€™s also particularly noted for its comprehensive competitor analysis and budget-friendly pricing.
10 Best Serpstat Alternatives in 2024
In the fast-paced world of SEO and digital marketing, finding the right tool to boost your online visibility can be challenging. Serpstat is a popular choice known for its robust features in keyword research, competitor analysis, and SEO audits. However, if you're seeking alternatives that might better meet your specific needs or offer different advantages, there are plenty...

Social recommendations and mentions

Based on our record, Fluid should be more popular than Serpstat. It has been mentiond 19 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Fluid mentions (19)

  • ToDesktop โ€“ Web app to desktop app in minutes
    > Is ToDesktop For Me? > If you want to make a desktop app of a website for your personal use, ToDesktop is overkill. I just want to point out that a lot of us "pros" learn how to use tools like this by semi-personal use. Therefore, you might want to consider a free personal version that's crippled in a mildly annoying way: For example, no installer, don't sign the app, and have an easily-ignorable nag. (Therefore... - Source: Hacker News / almost 3 years ago
  • in safari Sonoma, do profiles act like containers ? (firefox container)
    If you haven't used Fluid - https://fluidapp.com , I would recommend trying the free download. Source: about 3 years ago
  • Why is it so hard to change Chromium's UI?
    You can use Min, Fluid or any browser with full screen mode to have the same effect. Source: over 3 years ago
  • Safari Window Management
    Https://fluidapp.com/ might do it for you. Other applications like this also exist. Source: over 3 years ago
  • Web Push for Web Apps on iOS and iPadOS
    Does Fluid[1] work as a solution for you? Iโ€™m on an older OS with an older version but I love it for creating single-site apps. [1] https://fluidapp.com/. - Source: Hacker News / over 3 years ago
View more

Serpstat mentions (5)

  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: almost 3 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: about 3 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago
  • Traffic from a site your not associated with?
    Hello, you might wanna use serpstat.com , it's a website that measures traffic of other websites, copy paste your URL and you should be able to see all the data it can read. Source: over 4 years ago
  • Why add coins/tokens which have NO large interest from consumers
    Some coins/tokens on Binance and keyword search volume per month according to Google Ads - I use serpstat.com. Source: over 5 years ago

What are some alternatives?

When comparing Fluid and Serpstat, you can also consider the following products

WebCatalog - Run your favorite web apps natively

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Nativeifier - Turn any webpage into a native app

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Coherence X - Coherence X4 is a powerful tool that allows you to turn any website into a chromium-based, isolated, native application on your Mac.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.