Software Alternatives, Accelerators & Startups

Float VS Supermetrics

Compare Float VS Supermetrics and see what are their differences

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Float logo Float

The leading resource management software for agencies, studios, and firms. With a simple, drag and drop interface and powerful editing tools, Float saves you time and keeps projects on track.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • Float Landing page
    Landing page //
    2023-02-11

Float is the world's leading resource management software for agencies, studios, and firms. Since 2012, Float has been helping the worldโ€™s best teams including RGA, VICE, Deloitte, and Buzzfeed schedule and deliver over 5.5million tasks, in more than 150 countries.

With an easy to use, intuitive interface, drag and drop features, and powerful editing tools, Float makes planning your projects and scheduling your team's time visual and simple. Search your schedule for practically anything and track your team's utilization with powerful reporting tools. Forecast your budget spend and plan ahead based on your team's real capacity and resources.

Integrate your schedule with Slack, Google Calendar and 1,000+ of your apps via Zapier. Access and update your Float schedule from anywhere with apps for iOS and Android.

By providing a single view of your real resource capacity and a shared calendar of who's working on what, Float makes team scheduling across multiple projects faster, easier and more efficient.

  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, itโ€™s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlรฉ, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales toolsโ€”such as Google Analytics, Facebook Ads, and HubSpotโ€”into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2โ€™s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Float

Website
float.com
$ Details
$5 / Monthly ($5/person scheduled/month)
Platforms
Browser iOS Android
Release Date
2012 February

Supermetrics

$ Details
paid Free Trial
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Float features and specs

  • User-Friendly Interface
    Float offers an intuitive and easy-to-navigate interface, making it accessible for users of all skill levels.
  • Collaboration Tools
    Float provides robust collaboration features, including real-time updates and team communication capabilities, which enhance team coordination.
  • Resource Management
    The platform excels at resource management, allowing for efficient allocation and tracking of team members and project resources.
  • Integrations
    Float integrates with popular tools like Slack, Trello, and Asana, streamlining workflows and improving productivity.
  • Mobile Accessibility
    With mobile accessibility, users can manage schedules and resources on-the-go, adding flexibility to their project management.

Possible disadvantages of Float

  • Cost
    Float may be considered expensive for small businesses or startups due to its subscription pricing model.
  • Limited Customization
    Users may find limitations in terms of customization options for specific needs or preferences.
  • Learning Curve
    Despite its user-friendly design, there may still be a learning curve for users who are new to project management tools.
  • Performance Issues
    Some users report occasional performance issues, such as slow loading times or lag, particularly with larger projects.
  • Reporting Features
    While adequate for basic needs, the reporting and analytics features may not be as advanced as some competitors.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of Float

Overall verdict

  • Float is generally well-regarded and is a strong choice for teams looking for a reliable resource management solution. While it may not suit all businesses, particularly those seeking a broader project management suite, it excels in its niche.

Why this product is good

  • Float is considered good due to its user-friendly interface, robust features, and seamless integrations with various project management tools. It allows teams to efficiently plan, schedule, and track resources, ensuring optimal utilization and project efficiency.

Recommended for

  • Project managers who need to allocate resources quickly and effectively.
  • Small to medium-sized businesses looking for a straightforward resource management tool.
  • Teams that integrate with other popular project management software and need complementary resource scheduling.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Float videos

Sonic NEW Lemonberry Slush Float Review ๐Ÿ‹๐Ÿ“

More videos:

  • Review - Swimways Baby Float Review | Dude Dad
  • Review - Glorious G Float Review.. Should You Upgrade To Ceramic Mouse Feet?

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to Float and Supermetrics)
Resource Scheduling
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Employee Scheduling
100 100%
0% 0
Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing Float and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe the primary audience of your product?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlรฉ, Warner Bros, Dyson, and Lโ€™Orรฉal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Float and Supermetrics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Float and Supermetrics

Float Reviews

20 Best Capacity Planning Software Tools
Why Choose FloatIf you value simplicity and need a visual, easy-to-use tool, Float is one of the best in the market. Perfect for design and creative shops.

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether itโ€™s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a businessโ€™s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives โ€“ Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io โ€” Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than Float. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Float mentions (2)

  • 2022 Accounting/time billing ideas for SW dev consulting? On my second, not really happy
    You wouldn't want something like NetSuite just for time entry. Try float.com, one of my clients uses this and it seems to be work and is simple. Source: over 4 years ago
  • Project/Team Management software/platform assistance needed
    Schedule more than one task to a team member per day i.e. Hours per task per day - float.com and avasa.com allows this. Source: almost 5 years ago

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: about 3 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / over 3 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: almost 4 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / about 5 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 5 years ago
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What are some alternatives?

When comparing Float and Supermetrics, you can also consider the following products

ResourceGuru - Resource management software that helps teams schedule with clarity, plan with flexibility, and deliver projects with confidence.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

MIDAS - MIDAS is a web based Room Booking & Resource Scheduling Software system. Available to download & run on your server or as an online hosted cloud application

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

When I Work - When I Work is an employee scheduling and communication app using the web, mobile apps, text messaging, social media, and email.

Databox - Databox is modern Business Intelligence software for teams that need answers now.