Software Alternatives, Accelerators & Startups

FirstStep VS Lucris

Compare FirstStep VS Lucris and see what are their differences

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FirstStep logo FirstStep

Download FirstStep, an investment account that is smarter and friendlier than your bank. Open an account in minutes, invest your spare change into global ETFs, manage your money on the go, create multiple accounts to reach saving goals for yourself.

Lucris logo Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next.
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  • FirstStep Landing page
    Landing page //
    2023-09-26

Need help saving? FirstStep helps you automatically save and invest your loose change.

FEATURES - Open an account in minutes - Set a goal and track your progress - A professional investment account - Build a personalised and invest in Tech, Ethical, Asia and Health trends - Automatically invest loose change from everyday purchases - Set recurring deposits as low as $5 - Check your account value from anywhere in the world - Withdraw to your bank account at any time - Automatic spend categorisation (Beta) - Timely investment notifications - Fast and friendly support via chat - Tips and tricks to help you become a pro with money

EXPERT INVESTMENT MANAGEMENT - through a safe and secure platform - 256-bit encryption to keep your information safe and secure - automatic portfolio rebalancing - automatic dividend re-investment - diversified portfolio across hundreds of Australian and international companies, corporate and government bonds

FEATURED IN - The Sydney Morning Herald - The Age - Startupsmart - Startup Daily

  • Lucris Dashboard
    Dashboard //
    2026-08-13
  • Lucris AI powered insights and analytics
    AI powered insights and analytics //
    2026-08-13
  • Lucris Unit Economics
    Unit Economics //
    2026-08-13
  • Lucris Profit Breakeven
    Profit Breakeven //
    2026-08-13
  • Lucris P&L
    P&L //
    2026-08-13
  • Lucris Marketing Analytics
    Marketing Analytics //
    2026-08-13
  • Lucris Cohort Analytics
    Cohort Analytics //
    2026-08-13
  • Lucris AOV Analytics
    AOV Analytics //
    2026-08-13

Lucris is a financial decision-making platform for Shopify and DTC brands. It brings sales, advertising, cost, and financial data together so teams can see what drives profit - and what to do next.

Unlike dashboards that only report numbers, Lucris explains what changed, why it matters, and which actions deserve attention.

Key capabilities

  • Profit and contribution-margin analytics
  • CAC payback, AOV, and customer-cohort tracking
  • AI-powered insights and recommended actions
  • Shopify, Meta Ads, and Google Ads integrations
  • Reports and insights shared through Slack

Lucris is built for founders, operators, finance leads, and agencies focused on profitable growth.

Lucris

Website
lucris.io
$ Details
paid Free Trial $99 / Monthly (Up to 1,000 monthly orders; all platform features)
Platforms
Browser Mobile
Release Date
2025 September
Startup details
Country
United States
State
Wyoming
Founder(s)
Valentin Kuznetcov, Kirill Toropov
Employees
1 - 9

FirstStep features and specs

  • User-Friendly Interface
    FirstStep offers a clean and intuitive design, making it easy for users of all levels to navigate and use the app effectively for financial planning.
  • Educational Resources
    The platform provides a variety of educational materials to help users understand financial concepts and make informed decisions about their investments.
  • Low Fees
    FirstStep has competitive fees compared to traditional investment platforms, making it an attractive option for users looking to minimize costs.
  • Automated Investing
    The app offers automated investing options, allowing users to set their investment preferences and let the platform handle their portfolios.
  • Customizable Goals
    Users have the ability to set and customize their financial goals within the app, ensuring that their investment strategies align with their personal objectives.

Possible disadvantages of FirstStep

  • Limited Investment Options
    FirstStep may offer fewer investment options compared to more comprehensive platforms, which could be a drawback for more experienced investors seeking diversification.
  • No Human Advisors
    The platform lacks access to human financial advisors, which may be a disadvantage for users who prefer personalized guidance and advice.
  • Minimum Deposit Requirement
    There may be a minimum deposit requirement to start investing, which could be a barrier for individuals with limited initial capital.
  • Geographic Restrictions
    FirstStep might not be available in all regions or countries, potentially limiting access for some potential users.
  • Limited Analytical Tools
    The app may have fewer analytical tools for advanced investors who want to conduct in-depth market analysis and research.

Lucris features and specs

  • Profit Analytics
    Track profit, contribution margin, CAC payback, AOV, and customer cohorts
  • AI Decision Support
    Understand what changed, why it matters, and what to do next
  • Unified DTC Data
    Connect Shopify, advertising, and cost data in one place

Analysis of FirstStep

Overall verdict

  • FirstStep positions itself as an accessible tool aimed at helping users take their initial steps toward a goal, and for its intended purpose it can be a solid, beginner-friendly option. However, since it's a smaller or niche service, you should verify current features, pricing, and reviews directly before committing.

Why this product is good

  • Designed to be beginner-friendly and easy to get started with
  • Focuses on guiding users through the initial, often intimidating first steps of a process
  • Likely offers a streamlined and simple user experience
  • Can help lower the barrier to entry for newcomers

Recommended for

  • Beginners who want an easy on-ramp to a new task or process
  • Users who feel overwhelmed by more complex, feature-heavy alternatives
  • People looking for guided, step-by-step assistance
  • Those testing an idea before investing in a larger platform

FirstStep videos

No FirstStep videos yet. You could help us improve this page by suggesting one.

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Lucris videos

Lucris: Know What’s Driving Profit and What to Do Next

Category Popularity

0-100% (relative to FirstStep and Lucris)
Automated Investment
100 100%
0% 0
eCommerce Tools
0 0%
100% 100
Robo-Advisor
100 100%
0% 0
Office & Productivity
0 0%
100% 100

Questions & Answers

As answered by people managing FirstStep and Lucris.

What makes your product unique?

Lucris's answer:

Lucris turns Shopify, marketing, and cost data into clear financial decisions. It explains what changed, why it matters, and what to do next - not just more charts.

Why should a person choose your product over its competitors?

Lucris's answer:

Choose Lucris if you care about profitable growth, not just revenue or attribution. It connects marketing performance to contribution margin, CAC payback, cash flow, and profit.

How would you describe the primary audience of your product?

Lucris's answer:

Shopify and DTC founders, operators, finance leads, and agencies that need clearer, faster growth decisions.

What's the story behind your product?

Lucris's answer:

Lucris grew out of hundreds of DTC growth audits. Brands had plenty of dashboards but still struggled to turn their data into confident decisions. Lucris was built to close that gap.

Which are the primary technologies used for building your product?

Lucris's answer:

RedwoodJS, React, GraphQL, PostgreSQL, Prisma, Supabase, and OpenAI, with integrations for Shopify, Meta Ads, Google Ads, and Slack.

User comments

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What are some alternatives?

When comparing FirstStep and Lucris, you can also consider the following products

QuietGrowth - QuietGrowth is a digital investment management service or robo advisor. It manages the investments of clients to achieve risk-optimised returns over the long term.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Raiz - Invest spare change automatically from everyday purchases into a diversified portfolio.

Bloom Analytics - Bloom is a Native Shopify Analytics and Attribution app. See which products, countries, and campaigns are profitable, and which ad platforms truly generate profit via multi-touch attribution. Create custom dashboards, get insights. Connect with MCP

Clover - Clover is your personalised investment advisor. We recommend, build and grow your personalised investment portfolio all for a low fee. Try Clover now!

Conversific - Conversific is a Business Intelligence platform designed to capture and analyze the data from your Shopify store. It includes built-in tips from ecommerce gurus and provides instant guidance.