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Fetchify VS PureRef

Compare Fetchify VS PureRef and see what are their differences

Fetchify

Fetchify delivers fast, accurate address, email, phone and bank validation tools that help businesses capture clean, verified customer data, reduce failed deliveries and improve checkout experiences worldwide.

Rating
0 reviews
Pricing
Open source Paid Free trial £25 / Monthly
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Alternatives Is it good?
PureRef

The simple way to view and organize your multiple reference images.

Rating
0 reviews
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Alternatives Is it good?
ZeroTwo AI
ZeroTwo is a premium multi-provider AI platform which combines the tools models and features of Claude, Gemini, Grok, Openai and more into one. Canvas, Deep Research, MCP, Connectors, Agents, Projects and even Apps are all available in one place! sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, PureRef seems to be more popular. It has been mentioned 4 times since March 2021.

social mentions
0 vs 4
Address Verification API popularity
100% vs 0%
alternatives listed
41 vs 66

Base details

Website, pricing, platforms and company facts side by side.

Fetchify
PureRef
Website fetchify.com pureref.com
Pricing
Open source Paid Free trial £25 / Monthly Official pricing
—
Platforms
Microsoft Dynamics 365 NetSuite Salesforce Shopify Plus Magento WooCommerce Prestashop BigCommerce JavaScript Json REST API Google Chrome Firefox +10
—
Company Startup from the United Kingdom · 10 - 19 employees · 2008 —
Listed in
Address Verification API eCommerce Tools Other CRM And Sales UX Conversion Optimization Data Acquisition Data Quality Email Validation Phone Number Validation Bank Validation Data Cleansing +8
Productivity Digital Asset Management Moodboard Image Management +1

About Fetchify and PureRef

In their own words, as submitted to SaaSHub.

Fetchify
PureRef

Fetchify is a leading SaaS provider of data validation and cleansing tools designed to help businesses capture, verify and maintain accurate customer information across every digital touchpoint. Our powerful cloud-based APIs and plugins make it simple to integrate real-time address lookup, email,...

Read more about Fetchify

No description of PureRef yet.

Features and specs

What each product offers, as listed by its team.

Fetchify 9 features
PureRef 6 features
  • Global Address Auto-Complete
    Search as you type address validation for accurate global address data capture
  • Postcode Lookup
    Lookup UK Addresses quickly and easily with Royal Mail PAF postcode finder
  • Email Validation
    Capture valid email addresses, reduce spam risk and optimise campaign effectiveness with Email Address Validation
  • Phone Number Validation
    Check validity on global landline and mobile phone numbers
  • UK Bank Validation
    Validation UK Bank Account and Sort-Code data for accurate payment information capture
  • Data cleansing
    Cleanse out of date address lists, email contacts, phone numbers and bank accounts
  • Geolocation
    Add geolocation data to global addresses
  • Eircodes
    Validate addresses for the Republic of Ireland with Eircode data
  • UK PAF Multiple Residence
    Enhance UK PAF with Multiple Residence address lookups
  • User-Friendly Interface
    PureRef offers a simple and intuitive interface that makes it easy to organize and manage reference images. The minimalistic design allows users to focus on their work without unnecessary distractions.
  • Lightweight and Portable
    The software is lightweight and does not require installation, making it highly portable. Users can run PureRef from a USB drive or any location on their computer.
  • Flexible Canvas
    PureRef provides a flexible canvas that can be easily resized and adjusted to fit users’ needs. This allows for seamless scaling of images without quality loss and the ability to organize the workspace freely.
  • Cross-Platform Compatibility
    PureRef is available on Windows, macOS, and Linux, allowing users to maintain a consistent workflow across different operating systems.
  • Customizable Shortcuts
    Users can customize keyboard shortcuts to fit their workflow, which increases efficiency and speeds up navigation within the software.
  • Multiple Image Formats
    PureRef supports a wide range of image formats, ensuring compatibility with most reference images beyond basic formats like JPG and PNG.

Possible disadvantages

  • Limited Editing Tools
    While PureRef excels in organizing and displaying reference images, it lacks advanced editing tools, which means users need to rely on other software for image adjustments or annotations.
  • No Cloud Integration
    PureRef does not offer built-in cloud storage or syncing options, which could be inconvenient for users who work across multiple devices and want seamless access to their reference boards.
  • Learning Curve for Advanced Features
    While basic functionalities are easy to grasp, some advanced features and keyboard shortcuts may require time to learn and master, particularly for users new to PureRef.
  • Not Free for All Users
    Although PureRef offers a pay-what-you-want pricing model, users may face ethical dilemmas or budget constraints when deciding what to pay, especially if they plan to use it for professional purposes.
  • Occasional Performance Issues
    Some users report occasional lag or performance issues when handling extremely large collections of high-resolution images, which can disrupt workflow.

Videos

Walkthroughs and reviews on video.

Fetchify 0 videos + Add
PureRef 3 videos + Add

No Fetchify videos yet. You could help us improve this page by suggesting one.

The Best Free Tool for Artists - PureRef

More videos

  • - PureRef tutorial: a free, cross-platform virtual board for artists!
  • - PureRef Review

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Fetchify
PureRef
100% 100%
Address Verification API
0% 0%
0% 0%
Productivity
100% 100%
100% 100%
Address Finder
0% 0%
0% 0%
Digital Asset Management
100% 100%

Questions & Answers

As answered by people managing Fetchify and PureRef.

What makes your product unique?

Fetchify's answer

Fetchify combines powerful, developer-friendly APIs with trusted, high-quality address and data sources such as Royal Mail PAF®, Multiple Residence, and Not Yet Built datasets to deliver unmatched accuracy. Unlike many validation tools, Fetchify provides granular rooftop-level geocoding, flexible integrations, and transparent pricing — all through a single, reliable SaaS platform that scales effortlessly across ecommerce, CRM, and enterprise systems.

Why should a person choose your product over its competitors?

Fetchify's answer

Fetchify offers a balance of accuracy, speed, and simplicity rarely matched in the data validation market. Our technology focuses on preventing bad data at entry rather than correcting it later, helping businesses cut failed deliveries, boost checkout conversion, and improve customer experience. With global coverage, robust uptime, UK-based support, and flexible APIs that fit effortlessly into existing workflows, and a knowledgable, accessible support team, Fetchify is the trusted alternative to providers like Loqate, Melissa, and Smarty.

How would you describe the primary audience of your product?

Fetchify's answer

Fetchify is designed for businesses and developers who rely on accurate customer data — from ecommerce and retail to logistics, finance, and marketing but the Fetchify product range is built for any SaaS platform to be lightweight, easy to implement and cost effective to use. Typical users include SaaS developers, data managers, digital marketers, and IT teams looking to integrate address lookup, email, phone, and bank validation directly into forms, CRMs, or websites to improve data quality and reduce operational friction.

What's the story behind your product?

Fetchify's answer

Originally founded as Crafty Clicks in 2008, the business was acquired by software investment group ClearCourse in 2019. Since then, rebranding as Fetchify and investing in our people as well as our products, we have evolved from a simple UK postcode lookup service into a comprehensive SaaS data validation platform serving thousands of global businesses. Over the years, we’ve expanded our product range, added international datasets, and continue our mission to make customer data cleaner, faster, and smarter for every business.

Which are the primary technologies used for building your product?

Fetchify's answer

Fetchify is built on a modern, scalable cloud infrastructure using AWS and proprietary algorithms for high-speed query performance, and robust RESTful APIs for integration. Our services leverage multiple data sources including Royal Mail PAF®, Ordnance Survey, USPS, and other global address providers. Continuous monitoring, automated scaling, and distributed clusters ensure reliability, speed, and resilience across all Fetchify validation products.

Who are some of the biggest customers of your product?

Fetchify's answer

-Royal Bank of Scotland -SharkNinja -Security Watchdog -Gousto -The Access Group -Mattel -GTech -LG -The Kennel Club -Movember -Enterprise Rent-A-Car -Moonpig Group

User comments

Share your experience with using Fetchify and PureRef. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Fetchify 0 mentions
PureRef 4 mentions

Tracking Fetchify since Mar 2021.

  • how do u guys organize your visual inspiration/refs digitally?
    I mainly use offline means: organising all my files in a hierarchy of folders and using pureref (which I highly recommend) to make moodboards, and ofc an external hard drive to save backups. The only online means I use is google drive... Source: over 4 years ago
  • HELP! So I want to trace this Image(704x702) into a Pixel art (32 x 32 or 40 x 40) but when I resize it, it gets like this (2nd picture) and if I don't, then the pixels are too small, What do i do?
    If you just want the image to be a transparent overlay while you draw 'through the image'(with it being unchanged) you can use something like Pureref(pureref.com) to set the image as always on top + turn opacity down a bit. Source: over 4 years ago
  • Hide user name in menu bar.
    If you can’t get it to work inside of max, I thought of a free easy workaround you could try. I use the software pureref to manage and quickly access reference images. You could just resize an empty pureref window to cover your username.... Source: over 4 years ago

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Alternatives to Fetchify and PureRef

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