Software Alternatives & Startups

EasyMorph VS Lucris

Compare EasyMorph VS Lucris and see what are their differences

EasyMorph logo EasyMorph

Self-service data transformation & automation for business

Lucris logo Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next.
Visit Website
  • EasyMorph Landing page
    Landing page //
    2023-09-21
  • Lucris Dashboard
    Dashboard //
    2026-08-13
  • Lucris AI powered insights and analytics
    AI powered insights and analytics //
    2026-08-13
  • Lucris Unit Economics
    Unit Economics //
    2026-08-13
  • Lucris Profit Breakeven
    Profit Breakeven //
    2026-08-13
  • Lucris P&L
    P&L //
    2026-08-13
  • Lucris Marketing Analytics
    Marketing Analytics //
    2026-08-13
  • Lucris Cohort Analytics
    Cohort Analytics //
    2026-08-13
  • Lucris AOV Analytics
    AOV Analytics //
    2026-08-13

Lucris is a financial decision-making platform for Shopify and DTC brands. It brings sales, advertising, cost, and financial data together so teams can see what drives profit - and what to do next.

Unlike dashboards that only report numbers, Lucris explains what changed, why it matters, and which actions deserve attention.

Key capabilities

  • Profit and contribution-margin analytics
  • CAC payback, AOV, and customer-cohort tracking
  • AI-powered insights and recommended actions
  • Shopify, Meta Ads, and Google Ads integrations
  • Reports and insights shared through Slack

Lucris is built for founders, operators, finance leads, and agencies focused on profitable growth.

Lucris

Website
lucris.io
$ Details
paid Free Trial $99 / Monthly (Up to 1,000 monthly orders; all platform features)
Platforms
Browser Mobile
Release Date
2025 September
Startup details
Country
United States
State
Wyoming
Founder(s)
Valentin Kuznetcov, Kirill Toropov
Employees
1 - 9

EasyMorph features and specs

  • User-friendly interface
    EasyMorph provides a drag-and-drop interface which makes it easy for users with minimal technical skills to create and manage workflows.
  • Data transformation capabilities
    The platform offers a wide range of data transformation features, enabling users to clean, aggregate, and manipulate data efficiently.
  • Automation
    EasyMorph allows users to automate regular data tasks, which can save time and reduce the risk of human error.
  • Integrations
    The tool supports various data sources and systems, including databases, spreadsheets, and APIs, facilitating seamless data integration.
  • Performance
    EasyMorph is designed to handle large datasets efficiently, providing good performance even with complex operations.
  • Affordability
    Compared to other data transformation tools, EasyMorph is relatively affordable, making it an attractive choice for small to medium-sized businesses.

Possible disadvantages of EasyMorph

  • Limited advanced analytics
    Unlike some other data transformation tools, EasyMorph lacks advanced analytics capabilities, which might be a limitation for users requiring complex statistical analysis.
  • Learning curve for advanced features
    While the basic features are easy to use, mastering advanced features and complex transformations might require a steeper learning curve.
  • Limited community support
    The user community for EasyMorph might be smaller compared to other more established tools, potentially leading to less peer support and fewer shared resources.
  • Less flexibility in scripting
    Some users might find the lack of scripting flexibility an issue, especially if they prefer code-based manipulation and transformation of data.
  • Platform dependency
    EasyMorph is primarily a Windows-based application, which might be a limitation for users who prefer or require a Mac or Linux environment.

Lucris features and specs

  • Profit Analytics
    Track profit, contribution margin, CAC payback, AOV, and customer cohorts
  • AI Decision Support
    Understand what changed, why it matters, and what to do next
  • Unified DTC Data
    Connect Shopify, advertising, and cost data in one place

Analysis of EasyMorph

Overall verdict

  • Yes, EasyMorph is considered a good tool for businesses and individuals who need a user-friendly application for data preparation and automation. It is well-regarded for its effectiveness in simplifying complex data processes and its ability to integrate seamlessly with various data sources.

Why this product is good

  • EasyMorph is a powerful data preparation and automation tool designed for non-technical users. It provides an intuitive interface with drag-and-drop functionality, allowing users to perform complex data transformations without the need for programming skills. Features like the ability to automate repetitive tasks, schedule data manipulations, and connect with various data sources enhance its utility for business users aiming to improve data management processes. Additionally, its focus on ease of use and efficiency makes it suitable for small to medium-sized enterprises looking to streamline ETL processes.

Recommended for

  • Business analysts looking to simplify data processing
  • Small to medium-sized enterprises seeking to automate ETL workflows
  • Non-technical professionals needing to handle data without programming skills
  • Organizations in need of cost-effective data management solutions

EasyMorph videos

Introduction to EasyMorph v3.6

More videos:

  • Review - Getting Started with EasyMorph 2 2
  • Review - Creating a basic workflow using EASYMORPH.

Lucris videos

Lucris: Know What’s Driving Profit and What to Do Next

Category Popularity

0-100% (relative to EasyMorph and Lucris)
Office & Productivity
88 88%
12% 12
eCommerce Tools
0 0%
100% 100
Data Dashboard
100 100%
0% 0
Data Transformation
100 100%
0% 0

Questions & Answers

As answered by people managing EasyMorph and Lucris.

What makes your product unique?

Lucris's answer:

Lucris turns Shopify, marketing, and cost data into clear financial decisions. It explains what changed, why it matters, and what to do next - not just more charts.

Why should a person choose your product over its competitors?

Lucris's answer:

Choose Lucris if you care about profitable growth, not just revenue or attribution. It connects marketing performance to contribution margin, CAC payback, cash flow, and profit.

How would you describe the primary audience of your product?

Lucris's answer:

Shopify and DTC founders, operators, finance leads, and agencies that need clearer, faster growth decisions.

What's the story behind your product?

Lucris's answer:

Lucris grew out of hundreds of DTC growth audits. Brands had plenty of dashboards but still struggled to turn their data into confident decisions. Lucris was built to close that gap.

Which are the primary technologies used for building your product?

Lucris's answer:

RedwoodJS, React, GraphQL, PostgreSQL, Prisma, Supabase, and OpenAI, with integrations for Shopify, Meta Ads, Google Ads, and Slack.

User comments

Share your experience with using EasyMorph and Lucris. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, EasyMorph seems to be more popular. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

EasyMorph mentions (7)

  • Excel Never Dies
    Your task could be trivially done with EasyMorph (https://easymorph.com). We've designed it exactly for such use cases. Data needs of non-technical people have long been neglected. It was believed that any data wrangling should be done by IT people. So all non-technical people had was Excel. Luckily, the no-code movement finally started addressing that issue with a varying degree of success. - Source: Hacker News / about 4 years ago
  • Ask HN: Who is hiring? (July 2022)
    EasyMorph | F# Developer | Full-time, Remote | https://easymorph.com EasyMorph is a powerful data wrangling and ETL application that makes life easier for thousands of knowledge workers around the world. Your job would be to keep developing our high-performance best-in-class columnar data transformation engine that lies at the heart of the application. It's a challenging task that requires an experienced F#... - Source: Hacker News / about 4 years ago
  • Show HN: PRQL – A Proposal for a Better SQL
    >PRQL is intended to be a modern, simple, declarative language for transforming data It's not declarative. It's functional. I believe that the approach that is followed by PRQL is more practical than SQL. We've implemented a similar approach in our visual ETL tool for non-technical people (https://easymorph.com) and it works wonderfully. Other cool things you can do with this approach (and can't with SQL): *... - Source: Hacker News / over 4 years ago
  • Ask HN: Anyone making a living building desktop applications?
    I started a company that built, I believe, the most advanced no-code data automation desktop application (https://easymorph.com). It's entirely bootstrapped, profitable and pays salaries to 10+ people (and we keep hiring). Many our customers specifically looked for an on-prem solution as they don't want to deal with SaaS and its privacy issues and use-based pricing. With an on-prem tool like ours they get... - Source: Hacker News / over 4 years ago
  • Power Fx: open-source now available
    May I suggest your non-tech users to try EasyMorph[1] (I'm the founder)? It's easier than PowerQuery (it's completely no-code) and at the same time more powerful. 80% of PowerQuery capabilities require coding. Our tool is 100% visual (and has a free edition). [1] https://easymorph.com. - Source: Hacker News / almost 5 years ago
View more

Lucris mentions (0)

We have not tracked any mentions of Lucris yet. Tracking of Lucris recommendations started around Aug 2026.

What are some alternatives?

When comparing EasyMorph and Lucris, you can also consider the following products

Alteryx - Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Trifacta - Data Transformation Platform.

Bloom Analytics - Bloom is a Native Shopify Analytics and Attribution app. See which products, countries, and campaigns are profitable, and which ad platforms truly generate profit via multi-touch attribution. Create custom dashboards, get insights. Connect with MCP

Toad Data Point - Toad Data Point product page. Multi-platform database query and reporting tool

Conversific - Conversific is a Business Intelligence platform designed to capture and analyze the data from your Shopify store. It includes built-in tips from ecommerce gurus and provides instant guidance.