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DocMagic VS Lucris

Compare DocMagic VS Lucris and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

DocMagic logo DocMagic

DocMagic is a web-based platform that is used to digitalize your mortgage and payment process by offering you tools that are easy to use and simple.

Lucris logo Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next.
Visit Website
  • DocMagic Landing page
    Landing page //
    2022-07-28
  • Lucris Dashboard
    Dashboard //
    2026-08-13
  • Lucris AI powered insights and analytics
    AI powered insights and analytics //
    2026-08-13
  • Lucris Unit Economics
    Unit Economics //
    2026-08-13
  • Lucris Profit Breakeven
    Profit Breakeven //
    2026-08-13
  • Lucris P&L
    P&L //
    2026-08-13
  • Lucris Marketing Analytics
    Marketing Analytics //
    2026-08-13
  • Lucris Cohort Analytics
    Cohort Analytics //
    2026-08-13
  • Lucris AOV Analytics
    AOV Analytics //
    2026-08-13

Lucris is a financial decision-making platform for Shopify and DTC brands. It brings sales, advertising, cost, and financial data together so teams can see what drives profit - and what to do next.

Unlike dashboards that only report numbers, Lucris explains what changed, why it matters, and which actions deserve attention.

Key capabilities

  • Profit and contribution-margin analytics
  • CAC payback, AOV, and customer-cohort tracking
  • AI-powered insights and recommended actions
  • Shopify, Meta Ads, and Google Ads integrations
  • Reports and insights shared through Slack

Lucris is built for founders, operators, finance leads, and agencies focused on profitable growth.

DocMagic

Website
docmagic.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Lucris

Website
lucris.io
Pricing URL
Official Lucris Pricing
$ Details
paid Free Trial $99 / Monthly (Up to 1,000 monthly orders; all platform features)
Platforms
Browser Mobile
Release Date
2025 September
Startup details
Country
United States
State
Wyoming
Founder(s)
Valentin Kuznetcov, Kirill Toropov
Employees
1 - 9
Edit details

DocMagic features and specs

  • Comprehensive Document Library
    DocMagic offers a comprehensive library of compliance-tested mortgage documents, ensuring users have access to everything needed for the loan document process.
  • Compliance and Security
    The platform is known for high standards of compliance and security, providing peace of mind for financial institutions concerned about regulatory requirements.
  • Integrated Solutions
    DocMagic integrates easily with other mortgage technology platforms, making it a versatile choice for lending institutions that utilize diverse systems.
  • Automated Processes
    The system automates many of the manual tasks involved in document preparation, saving time and reducing errors.
  • Customer Support
    DocMagic provides responsive customer support, helping users navigate any issues they encounter with the software.

Possible disadvantages of DocMagic

  • Cost
    The pricing for DocMagic can be considered high for smaller institutions, which may impact its accessibility for small businesses.
  • Complexity for New Users
    Despite its advanced features, the platform can be complex to navigate for new users, which requires a learning curve.
  • Customization Limitations
    Some users report limitations in customization options, which can be a downside for businesses with specific document needs.
  • Dependency on Internet Connection
    As a cloud-based service, DocMagic requires a reliable internet connection, which can be a limitation in areas with poor connectivity.

Lucris features and specs

  • Profit Analytics
    Track profit, contribution margin, CAC payback, AOV, and customer cohorts
  • AI Decision Support
    Understand what changed, why it matters, and what to do next
  • Unified DTC Data
    Connect Shopify, advertising, and cost data in one place

DocMagic videos

+ Add

Total eClose by DocMagic - End-to-End eClosing Solution

More videos:

  • Tutorial - How to Use DocMagic Integration in LendingPad LOS?

Lucris videos

+ Add

Lucris: Know Whatโ€™s Driving Profit and What to Do Next

Category Popularity

0-100% (relative to DocMagic and Lucris)

DocMagic

Lucris

Fintech
100 100%
Fintech
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100
Finance
100 100%
Finance
0% 0
eCommerce Tools
0 0%
eCommerce Tools
100% 100

Questions & Answers

As answered by people managing DocMagic and Lucris.

What makes your product unique?

Lucris's answer:

Lucris turns Shopify, marketing, and cost data into clear financial decisions. It explains what changed, why it matters, and what to do next - not just more charts.

Why should a person choose your product over its competitors?

Lucris's answer:

Choose Lucris if you care about profitable growth, not just revenue or attribution. It connects marketing performance to contribution margin, CAC payback, cash flow, and profit.

How would you describe the primary audience of your product?

Lucris's answer:

Shopify and DTC founders, operators, finance leads, and agencies that need clearer, faster growth decisions.

What's the story behind your product?

Lucris's answer:

Lucris grew out of hundreds of DTC growth audits. Brands had plenty of dashboards but still struggled to turn their data into confident decisions. Lucris was built to close that gap.

Which are the primary technologies used for building your product?

Lucris's answer:

RedwoodJS, React, GraphQL, PostgreSQL, Prisma, Supabase, and OpenAI, with integrations for Shopify, Meta Ads, Google Ads, and Slack.

User comments

Share your experience with using DocMagic and Lucris. For example, how are they different and which one is better?
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What are some alternatives?

When comparing DocMagic and Lucris, you can also consider the following products

Qualia - Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

MBS Highway - MBS Highway is a web-based loan or mortgage management software solution that allows you to connect all your parties and stakeholders and helps you to complete the process quickly.

Bloom Analytics - Bloom is a Native Shopify Analytics and Attribution app. See which products, countries, and campaigns are profitable, and which ad platforms truly generate profit via multi-touch attribution. Create custom dashboards, get insights. Connect with MCP

The Mortgage Office - The Mortgage Office is a web-based loan serving platform that allows you to automate your loan process and close the loan deals quickly.

Conversific - Conversific is a Business Intelligence platform designed to capture and analyze the data from your Shopify store. It includes built-in tips from ecommerce gurus and provides instant guidance.

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