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Delighted VS Attribute

Compare Delighted VS Attribute and see what are their differences

Delighted

The fastest and easiest way to gather actionable feedback from your customers

Rating
0 reviews
Pricing
Freemium Free trial $224 / Monthly (10,000 send limit, 5 projects, 10 users, 35+)
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Alternatives Is it good?
Attribute

Attribute is a Shopify App that embeds a seamless, customizable survey, post-purchase, that asks customers how they found about your brand.

Rating
0 reviews
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Alternatives Is it good?
BoldDesk
BoldDesk is a powerful autonomous AI platform that helps businesses deliver faster, smarter customer support from a single workspace. sponsored

Which is more popular?

Based on our record, Delighted seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
2 vs 0
Customer Feedback popularity
95% vs 5%
alternatives listed
240+ vs 12

Base details

Website, pricing, platforms and company facts side by side.

Delighted
Attribute
Website delighted.com getattribute.com
Pricing
Freemium Free trial $224 / Monthly (10,000 send limit, 5 projects, 10 users, 35+) Official pricing
—
Company 2013 —
Listed in
Customer Feedback Surveys User Feedback Customer Experience Management Customer Experience Employee Feedback Net Promoter Product Market Fit Customer Support +6
Customer Feedback Surveys User Feedback eCommerce Tools +1

About Delighted and Attribute

In their own words, as submitted to SaaSHub.

Delighted
Attribute

Deliver customer feedback and employee experience surveys across various channels. Control when and where surveys are delivered for point-in-time feedback at key points in the customer journey and employee lifecycle. No code required.

Read more about Delighted

No description of Attribute yet.

Features and specs

What each product offers, as listed by its team.

Delighted 11 features
Attribute 5 features
  • Survey Distribution via Email, Web, Link, SDK and Kiosk
  • Prebuilt Reports and Trend Reports
    Yes
  • AI Suggested Filters
    Yes
  • Customize Branding
    Yes
  • Survey Types: NPS, CSAT, CES, 5-Star, Thumbs, Smiley, eNPS, PMF
  • Send Survey from Your Domain
    Yes
  • 30+ Languages
  • Autopilot to Schedule Delivery
    Yes
  • Survey Templates
    Yes
  • Additional Questions
    Yes
  • Testimonials
  • User-Friendly Interface
    Attribute offers a clean and intuitive interface that simplifies navigation and makes it easy for users to access features and functionalities.
  • Comprehensive Analytics
    Provides in-depth analytics and reporting tools that help businesses understand user behavior, track performance, and optimize strategies.
  • Customizable Dashboard
    Users can customize their dashboard to fit their specific needs, allowing for a personalized experience tailored to individual or business requirements.
  • Real-time Data
    Offers real-time data processing, which enables users to make quicker and more informed decisions based on the most current information available.
  • Seamless Integration
    Allows easy integration with a wide range of existing tools and platforms, enhancing its utility and effectiveness in various business environments.

Possible disadvantages

  • Cost
    Can be expensive for small businesses or startups, potentially limiting accessibility for those with constrained budgets.
  • Learning Curve
    Despite its user-friendly interface, new users might still experience a learning curve in mastering all the capabilities and features of the platform.
  • Limited Offline Capabilities
    The platform relies heavily on internet connectivity, which may be a drawback for users needing offline access or experiencing unstable internet connections.
  • Customer Support
    Some users have reported that customer support can be slow to respond or not as helpful as expected in resolving complex issues.
  • Data Privacy Concerns
    As with many data analytics platforms, there can be concerns regarding data privacy and security, especially when handling sensitive information.

Analysis

An editorial look at what each product does well and who it suits.

Delighted
Attribute

Overall verdict

  • Yes, Delighted is generally considered a good tool for collecting customer feedback and measuring customer satisfaction.

Why this product is good

  • Delighted is known for its simplicity and effectiveness in gathering Net Promoter Score (NPS) data. It offers a user-friendly interface, easy integration with various platforms, and real-time feedback collection. Delighted helps businesses understand customer sentiment and improve their products or services based on the feedback received.

Recommended for

  • Businesses looking to implement NPS surveys quickly and efficiently
  • Companies seeking real-time feedback from customers
  • Organizations that want to integrate feedback tools with existing platforms like Slack, Salesforce, and Shopify
  • Small to medium-sized businesses aiming for a cost-effective customer feedback solution

Overall verdict

  • Attribute (getattribute.com) is a solid choice for e-commerce brands that need clearer, more accurate marketing attribution data without building a custom analytics stack. It's not a universal fit for every business, but for its target market of DTC/e-commerce marketers, it delivers meaningful value by connecting ad spend to actual revenue.

Why this product is good

  • Provides multi-touch attribution that goes beyond last-click models used by ad platforms like Facebook/Google natively
  • Integrates directly with major e-commerce platforms (Shopify, etc.) and ad networks for streamlined data syncing
  • Helps identify which channels and campaigns actually drive profitable revenue, not just clicks or vanity metrics
  • Offers post-purchase surveys to capture attribution data that pixels/cookies increasingly miss due to privacy changes
  • Relatively easy setup compared to building custom attribution models with GA4 or a data warehouse
  • Useful for calculating true ROAS/MER (marketing efficiency ratio) across channels

Recommended for

  • DTC and e-commerce brands running paid ads across multiple channels (Meta, Google, TikTok, etc.)
  • Marketing teams struggling with iOS14+/privacy-related tracking gaps
  • Growth marketers who need to justify ad spend with clearer revenue attribution
  • Shopify store owners looking for plug-and-play attribution without heavy engineering resources
  • Businesses that want to combine pixel-based and survey-based attribution for more complete data

Videos

Walkthroughs and reviews on video.

Delighted 2 videos + Add
Attribute 0 videos + Add

Delighted used by Bonobos

More videos

  • - NPS Setup in 15 Seconds

No Attribute videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Delighted
Attribute
95% 95%
Customer Feedback
5% 5%
94% 94%
Surveys
6% 6%
0% 0%
eCommerce Tools
100% 100%
92% 92%
User Feedback
8% 8%

User comments

Share your experience with using Delighted and Attribute. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Delighted no reviews yet
Attribute no reviews yet

We have no reviews of Attribute yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Delighted 2 mentions
Attribute 0 mentions
  • MSP Feedback Survey / Net Promoter - Third Party Executed
    We've used https://delighted.com and been pretty happy with it. It's sent to customers during "key intersects" (onboarding, after projects, etc.) and after events. The results stream into Teams and we also track/analyze them to improve... Source: almost 5 years ago
  • Creating a simpler NPS, CSAT, CES service like Delighted?
    After seeing a business idea newsletter mention a SaaS that help monitor you NPS score, I decided to look a little more into it. There are a LOT of solutions out there, but they're also wildly expensive since I assume they're targeting... Source: over 5 years ago

Tracking Attribute since Aug 2022.

Alternatives to Delighted and Attribute

When comparing Delighted and Attribute, you can also consider the following products.

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