Software Alternatives & Startups

Decodo VS Upstack Data

Compare Decodo VS Upstack Data and see what are their differences

Decodo

Decodo is perhaps the most user-friendly way to access local data anywhere. It has global coverage with 195 locations, offers more than 55M residential proxies worldwide and a great deal of scraping solutions.

Rating
4.5 · 2 reviews
Pricing
$12.5 (1 GB)
Upstack Data

Server-side tracking and identity resolution for Shopify brands.

Rating
0 reviews
Pricing
Paid Free trial $249 / Monthly (Up to 10,000 orders*/month)
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Decodo seems to be more popular. It has been mentioned 6 times since March 2021.

social mentions
6 vs 0
Proxy popularity
100% vs 0%
alternatives listed
240+ vs 5

Base details

Website, pricing, platforms and company facts side by side.

Decodo
Upstack Data
Website decodo.com upstackdata.com
Pricing
$12.5 (1 GB) Official pricing
Paid Free trial $249 / Monthly (Up to 10,000 orders*/month) Official pricing
Platforms —
Facebook Instagram TikTok Google Klaviyo +2
Company 2018 Startup from the United States · 1 - 9 employees · 2023
Listed in

About Decodo and Upstack Data

In their own words, as submitted to SaaSHub.

Decodo
Upstack Data

Decodo has been a promising proxy provider since its first days in 2018. They offer a wide selection of proxies (residential, shared and private datacenter proxies) and three full-stack scraping APIs with 100% success rates and a no-code scraper. It has an easy-to-use dashboard, public API, and...

Read more about Decodo

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify. We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match...

Read more about Upstack Data

Features and specs

What each product offers, as listed by its team.

Decodo 6 features
Upstack Data 8 features
  • Large Proxy Pool
    Smartproxy offers a vast pool of residential and data center proxies, which expands the choice and decreases the chance of IP bans.
  • User-friendly Dashboard
    The service provides an intuitive and easy-to-use dashboard, making it simple for users to manage their proxies and monitor usage.
  • High Anonymity
    Smartproxy ensures high levels of anonymity and privacy, useful for activities requiring discreetness like web scraping.
  • Global Coverage
    With proxies available in numerous locations worldwide, users can access geographically restricted content or conduct broad market research.
  • 24/7 Customer Support
    Their customer support is available around the clock, offering reliable and prompt assistance to users via live chat and email.
  • Flexible Pricing Plans
    Smartproxy provides a range of pricing plans catering to different needs and budgets, including pay-as-you-go options.

Possible disadvantages

  • Higher Cost for Premium Plans
    While they do offer flexible pricing, the more advanced plans can be expensive, making them less accessible for smaller businesses or individual users.
  • Usage Limitations
    There are bandwidth limitations depending on the plan you choose, which can be restrictive for tasks requiring large data transfers.
  • Shared Proxies
    Some of the proxies are shared, which can potentially slow down connection speeds or lead to IP bans if other users abuse the service.
  • No Free Trials
    Smartproxy does not offer a free trial, which could deter potential customers who are unwilling to commit without trying the service first.
  • Learning Curve for Advanced Features
    Utilizing some of the more sophisticated functionalities might require a learning curve, especially for users not familiar with proxy services.
  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions — reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous — often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis

An editorial look at what each product does well and who it suits.

Decodo
Upstack Data

Overall verdict

  • Smartproxy is generally well-regarded in the proxy service industry. It is recommended for those who need reliable and efficient proxy solutions with a balance of cost and performance. However, like any service, it’s important for users to assess their specific needs and test the platform to ensure it meets their requirements.

Why this product is good

  • Smartproxy is considered a good proxy service provider due to its extensive network of residential IP addresses, competitive pricing, and high success rates for web scraping and bypassing geo-restrictions. The service offers user-friendly management tools and responsive customer support, making it suitable for both beginners and advanced users. Additionally, Smartproxy places a strong emphasis on security and privacy, which are crucial factors for many users.

Recommended for

  • Web scraping professionals
  • SEO specialists
  • Businesses looking to bypass geo-restrictions
  • Users concerned with online privacy and security
  • Data miners needing reliable residential proxies

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

Videos

Walkthroughs and reviews on video.

Decodo 9 videos + Add
Upstack Data 0 videos + Add

Residential rotating proxies. Why choose Smartproxy?

More videos

  • - Smartproxy review & How to smartproxy
  • - Proxies for Scraping
  • - How to Start Using Smartproxy
  • - Smartproxy Review 2023: Best Price To Value Proxies
  • - IPFighter| Review Smartproxy
  • - DECODO Review 2025 (Ex-Smartproxy) | Still the BEST Proxy?
  • - Decodo Review 2025 (former Smartproxy) | FULL Review of new features!

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Decodo
Upstack Data
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Decodo and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers — helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads — typically those spending $50K–$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on — driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack — like Elevar plus Triple Whale — with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Decodo 4.5 · 2 reviews
Upstack Data no reviews yet
  • Proxy Service Awards 2024
    proxyway.com · May 2024

    After all these years, we still can’t find a provider that combines mid-market rates, premium-grade performance, and newbie-friendly user experience as well as Smartproxy. You can get proxies that work effectively as...

  • Very good quality
    SaaSHub review
    · Mar 2024

    Residential proxy is quite good. High success rate with their proxies even though it is quite expensive

  • My Review of Smartproxy Service
    SaaSHub review
    · Dec 2023

    Smartproxy, in my experience, is a solid choice for heavy-duty web scraping tasks. Been using it for bulk data mining. Their proxy pool's massive – good for avoiding blocks and captchas. Speed's decent, uptime...

View more

We have no reviews of Upstack Data yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Decodo 6 mentions
Upstack Data 0 mentions

View more

Tracking Upstack Data since Dec 2024.

Alternatives to Decodo and Upstack Data

When comparing Decodo and Upstack Data, you can also consider the following products.