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DataXu VS Cloud Access Manager

Compare DataXu VS Cloud Access Manager and see what are their differences

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DataXu logo DataXu

Marketing analytics for brands and agencies.

Cloud Access Manager logo Cloud Access Manager

We are One Identity: Identity Governance, Access Management, and Privileged Management Solutions for the Real World. Trusted by Leading Brands.
  • DataXu Landing page
    Landing page //
    2023-06-15
  • Cloud Access Manager Landing page
    Landing page //
    2023-02-14

DataXu features and specs

  • Comprehensive Reach
    DataXu, now part of Roku, allows advertisers to access Roku’s extensive user base, providing significant reach across varied demographics.
  • Advanced Targeting
    The platform offers advanced targeting options, including demographic, behavioral, and geographic filters, enabling precise audience targeting.
  • Real-time Analytics
    DataXu provides real-time performance analytics, helping marketers quickly adjust their strategies and optimize their campaigns for better outcomes.
  • Programmatic Buying
    The platform supports programmatic ad buying, which automates the purchasing process, leading to more efficient and cost-effective media buys.
  • Cross-device Capabilities
    Advertisers can reach users across different devices, ensuring a cohesive and comprehensive advertising strategy.

Possible disadvantages of DataXu

  • Complexity
    The advanced features and tools offered by DataXu can be overwhelming for beginners or small businesses without dedicated marketing teams.
  • Cost
    The comprehensive services and capabilities come at a higher price point, which may not be feasible for all advertisers, especially smaller companies.
  • Limited Non-video Ad Formats
    As part of Roku, the platform is heavily focused on video advertising, potentially limiting options for advertisers seeking more varied ad formats.
  • Dependence on Third-party Data
    While DataXu offers robust targeting, some of this capability relies on third-party data, which may be subject to privacy regulations and limitations.
  • Integration Challenges
    Integrating DataXu with existing marketing stacks and data platforms can be technically challenging and may require additional resources and expertise.

Cloud Access Manager features and specs

  • Enhanced Security
    Cloud Access Manager provides robust security features, such as multi-factor authentication and secure single sign-on, to protect sensitive data and applications.
  • Centralized Access Control
    It allows administrators to manage user access to multiple cloud applications from a single platform, simplifying user management and enforcing consistent access policies.
  • User Experience
    The solution offers a seamless and user-friendly experience by providing single sign-on capabilities, allowing users to access all their applications without needing to log in multiple times.
  • Scalability
    Cloud Access Manager is designed to scale with an organization's needs, accommodating a growing number of users and applications effortlessly.

Possible disadvantages of Cloud Access Manager

  • Complexity
    Setting up and configuring Cloud Access Manager can be complex and may require significant time and expertise, particularly in large or complex IT environments.
  • Cost
    The initial implementation costs and ongoing subscription fees for Cloud Access Manager can be high, which may not be suitable for smaller organizations with limited budgets.
  • Vendor Dependency
    Organizations might become dependent on the vendor for updates, support, and continued service, which could be a concern if the vendor changes its strategic direction or pricing model.
  • Integration Challenges
    While Cloud Access Manager supports many applications, there may be challenges in integrating it with legacy systems or less commonly used applications.

Analysis of DataXu

Overall verdict

  • Good

Why this product is good

  • DataXu, now integrated into Roku's platform, offers robust programmatic advertising solutions with advanced targeting capabilities and a wide range of data-driven insights. This can be highly beneficial for advertisers looking to reach a tailored audience across various digital channels effectively. Roku's scale and reach, particularly in streaming media, provide advertisers with unique opportunities to engage with consumers who are increasingly turning to streaming services.

Recommended for

    DataXu is recommended for advertisers and marketers who are looking to leverage programmatic advertising for more precise targeting and measurement. It's particularly beneficial for brands aiming to reach audiences within the streaming ecosystem, especially those interested in connecting with consumers who are engaged with Roku's platform and other digital media channels.

Analysis of Cloud Access Manager

Overall verdict

  • Cloud Access Manager is generally considered a strong solution for organizations seeking to bolster their identity access management capabilities. It is particularly praised for its flexibility, security features, and ease of integration with existing infrastructure. However, as with any solution, prospective users should evaluate it within the context of their specific needs and existing systems.

Why this product is good

  • Cloud Access Manager by One Identity is designed to enhance security and simplify access management across cloud and on-premises environments. It is well-regarded for its robust identity governance, streamlined user provisioning, and comprehensive access control features. Users appreciate its ability to create a seamless single sign-on experience, manage user identities efficiently, and deliver strong authentication options. Additionally, the tool's integration capabilities and customizable policy enforcement are frequently highlighted in positive reviews.

Recommended for

    Cloud Access Manager is recommended for medium to large enterprises that require a scalable and secure identity management solution, particularly those operating in industries with stringent compliance and security requirements. It is also ideal for organizations looking to implement single sign-on across diverse applications, both on-premises and in the cloud.

DataXu videos

+ Add

dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

Cloud Access Manager videos

No Cloud Access Manager videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to DataXu and Cloud Access Manager)

DataXu

Cloud Access Manager

Ad Networks
100 100%
Ad Networks
0% 0
Identity And Access Management
0 0%
Identity And Access Management
100% 100
Small Business
100 100%
Small Business
0% 0
Security & Privacy
0 0%
Security & Privacy
100% 100

User comments

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Social recommendations and mentions

Based on our record, DataXu seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: over 4 years ago

Cloud Access Manager mentions (0)

We have not tracked any mentions of Cloud Access Manager yet. Tracking of Cloud Access Manager recommendations started around Mar 2021.

What are some alternatives?

When comparing DataXu and Cloud Access Manager, you can also consider the following products

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Microsoft Azure Active Directory - Azure Active Directory is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 …

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

JumpCloud - Cloud-based directory services. Alternative to Microsoft Active Directory.

StackAdapt - Native advertising demand side platform.

OpenIDM - OpenIDM is an all-in-one open identity management system that provides all the functionality required to meet any level of complexity required by a large website with complex roles and groups structure.

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