Software Alternatives, Accelerators & Startups

Converterer VS SmartForms

Compare Converterer VS SmartForms and see what are their differences

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Converterer logo Converterer

Developer-first file conversion and website capture API: 300+ format pairs across documents, images, audio, and video, plus pixel-perfect HTML-to-PDF rendering. Plain REST, no SDK required. 100 free conversions a month, files up to 1 GB.

SmartForms logo SmartForms

A SmartD endpoints for forms project
  • Converterer Home Page
    Home Page //
    2026-07-29

Converterer (formerly Paperplane) is a REST API for file conversion and website capture, built for developers and no-code workflows.

File conversion: convert documents, spreadsheets, presentations, images, audio, and video across 300+ format pairs: DOCX to PDF, PDF to DOCX, XLSX to CSV, PNG to WebP, HEIC to JPG, MP4 to GIF, WAV to MP3, and hundreds more. Upload a file or pass a URL, and the converted file is delivered to built-in storage or your own bucket.

Website capture: render any URL as a pixel-perfect, print-ready PDF with a real headless Chromium engine, the same rendering path that has powered Paperplane since 2018. Page size, margins, headers and footers with page numbers, HTTP auth, and wait conditions for JavaScript-heavy pages are all parameters on a single call.

Built for developers: plain REST with curl-friendly endpoints, no SDK needed, just POST it. Code recipes for Python, Node.js, PHP, Laravel, Ruby, Go, Java, and plain cURL. Async jobs with signed (HMAC) webhooks, metadata passthrough, custom file names, and a synchronous capture endpoint when you want the PDF back in one request.

No-code and automation: drop conversion and capture into Zapier, Make, n8n, Power Automate, or Workato flows.

Storage your way: results land in the built-in destination with zero setup, or connect your own bucket (S3-compatible, Google Cloud Storage, Azure, and more).

Pricing: 100 free conversions a month, no credit card required, files up to 1 GB on every plan. Paid plans from $9.99/month including 2,500 conversions.

Formerly Paperplane (est. 2018): same team and infrastructure, expanded from HTML-to-PDF to full file conversion.

  • SmartForms Landing page
    Landing page //
    2021-09-27

Converterer

$ Details
freemium $9.99 / Monthly (2,500 conversions)
Platforms
REST API Generic HTTP API Curl
Release Date
2018 October
Startup details
Country
Australia
State
Victoria
City
Melbourne
Employees
1 - 9

Converterer features and specs

  • 300+ Conversion Pairs
    Convert documents, spreadsheets, presentations, images, audio, and video through one REST endpoint: DOCX to PDF, HEIC to JPG, MP4 to GIF, XLSX to CSV, and hundreds more.
  • Website Capture (HTML to PDF)
    Render any URL as a pixel-perfect, print-ready PDF with a real headless Chromium engine. Page size, margins, headers and footers with page numbers, and wait conditions for JavaScript-heavy pages are all parameters on one call.
  • No SDK Required
    Plain REST that works from any language: authenticate with HTTP Basic, POST a file or URL, done. Hand-tested code recipes for Python, Node.js, PHP, Laravel, Ruby, Go, Java, and plain cURL.
  • Signed Webhook Callbacks
    HMAC-signed notifications fire the moment a conversion finishes, so pipelines react instantly instead of polling for status.
  • Bring Your Own Storage
    Results land in built-in storage with zero setup, or deliver straight to your own bucket: S3-compatible, Google Cloud Storage, Azure, and more.
  • No-Code Integrations
    Drop conversion and capture into Zapier, Make, n8n, Power Automate, or Workato workflows without writing code.
  • Flat Per-Conversion Pricing
    A conversion costs the same whatever the file weighs, with files up to 1 GB on every plan. 100 free conversions a month with no card, and published plans from $9.99 up to 250,000 conversions a month.
  • Batch and Parallel Processing
    Submit multiple jobs at once and keep high-volume workflows moving; async job handling with completion callbacks is built in.

SmartForms features and specs

  • Ease of Use
    SmartForms provides an intuitive interface that makes it easy for users to create and manage forms without requiring extensive technical knowledge.
  • Integration Capabilities
    It offers seamless integration with various third-party services and platforms, enhancing its functionality and allowing for streamlined data handling.
  • Customization Options
    Users can customize forms extensively, tailoring them to specific needs and ensuring they fit seamlessly into existing workflows.
  • Responsive Design
    SmartForms are designed to be mobile-friendly, ensuring that forms display correctly and are easy to use on any device.
  • Real-time Collaboration
    The platform supports collaborative form creation and editing, allowing multiple users to work on form development simultaneously.

Possible disadvantages of SmartForms

  • Cost
    Some of SmartFormsโ€™ advanced features may be behind a paywall, potentially leading to higher costs for full access.
  • Learning Curve
    While it is user-friendly, there may still be a learning curve for users unfamiliar with form-building software.
  • Feature Limitations
    Certain niche or advanced features may be missing, requiring users to seek external tools or services for complete functionality.
  • Dependency on Internet
    SmartForms require a reliable internet connection for accessing and managing forms, which might be a limitation in areas with poor connectivity.
  • Customization Complexity
    Although customization is a strength, extensive customization can sometimes become complex, potentially leading to difficulties in managing complex forms.

Analysis of Converterer

Overall verdict

  • Paperplane is considered a good tool for certain use cases.

Why this product is good

  • Paperplane is aimed at streamlining data collection and automating mail workflows, which makes it especially beneficial for organizations looking to enhance communication processes. It provides features that ease the management of outbound and inbound communications, making it efficient and convenient.

Recommended for

  • Businesses looking to automate their mail and communication processes.
  • Organizations that need efficient data collection and distribution tools.
  • Teams seeking to improve workflow efficiency in terms of document and message management.

Converterer videos

Video Review Paperplane New Era 9FIFTY Snapback Cap

SmartForms videos

KEAP Review - EASY! Smartforms are GOLD! [Keap Tutorials]

More videos:

  • Review - ABAP - Smartforms - Interview Questions - Tech Tablet

Category Popularity

0-100% (relative to Converterer and SmartForms)
PDF Tools
100 100%
0% 0
Forms And Surveys
0 0%
100% 100
HTML To PDF
100 100%
0% 0
Surveys
0 0%
100% 100

Questions & Answers

As answered by people managing Converterer and SmartForms.

What makes your product unique?

Converterer's answer

Two APIs under one plan and one allowance: file conversion across 300+ format pairs (documents, spreadsheets, presentations, images, audio, video) and website capture that renders any URL as a print-ready PDF with a real headless Chromium engine. Pricing is flat per conversion, so a 900 MB video costs the same as a 40 KB document, where most competitors bill credits or processing minutes that scale with file size. And there is no SDK to install: it is plain REST you can drive from cURL.

Why should a person choose your product over its competitors?

Converterer's answer

Predictable cost and less integration work. Flat per-conversion pricing with files up to 1 GB on every plan means no surprise bills when documents get heavy. The free tier is a real recurring allowance, 100 conversions every month with no card, rather than a one-time trial. Integration is one POST request with HTTP Basic auth, HMAC-signed webhooks instead of polling, and delivery straight into your own storage bucket if you want it. The capture engine has been rendering PDFs in production since 2018, and we publish sourced, dated comparisons against competitors on our own site, including the cases where they are the better fit.

How would you describe the primary audience of your product?

Converterer's answer

Developers adding file conversion or document rendering to their products (invoices, reports, archives, media processing), and operations or no-code builders automating the same jobs through Zapier, Make, n8n, Power Automate, or Workato. Typical users are SaaS teams generating documents at scale and teams replacing self-hosted conversion stacks they no longer want to operate.

What's the story behind your product?

Converterer's answer

Converterer started in 2018 as Paperplane, a focused HTML-to-PDF API built on headless Chrome. Customers kept asking for conversions that had nothing to do with HTML: DOCX to PDF, HEIC to JPG, MP4 to GIF. So the platform grew past its name, and in May 2026 it relaunched as Converterer: the same team and rendering engine, expanded to a full file conversion API with 300+ format pairs alongside the original website capture.

Which are the primary technologies used for building your product?

Converterer's answer

Website capture runs on a real headless Chromium engine, so output matches what desktop Chrome renders, including web fonts, Flexbox, Grid, and JavaScript-heavy pages. The API itself is plain REST over HTTPS with HTTP Basic authentication and HMAC-signed webhooks, and output delivery integrates with standard object storage (S3-compatible, Google Cloud Storage, Azure).

User comments

Share your experience with using Converterer and SmartForms. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, SmartForms seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Converterer mentions (0)

We have not tracked any mentions of Converterer yet. Tracking of Converterer recommendations started around Mar 2021.

SmartForms mentions (1)

What are some alternatives?

When comparing Converterer and SmartForms, you can also consider the following products

PDFShift - Convert any HTML documents to high-fidelity PDF using a single POST request

Formspree.io - Just send your form to our URL and we'll forward it to your email.

DocRaptor - As the only API powered by the Prince HTML-to-PDF engine, DocRaptor provides the best support for complex PDFs with powerful support for headers, page breaks, page numbers, flexbox, watermarks, accessible PDFs, and much more

Basin - Collect form submissions, filter spam, and automate workflows โ€” no backend required.

pdflayer - Free, powerful HTML to PDF API supporting both URL and raw HTML conversion. Unlimited document size, lightning-fast and compatible PHP, Python, Ruby, etc.

Paperform - A digital Swiss Army Knife for Small Businesses