Close VS Apollo.io
Compare Close VS Apollo.io and see what are their differences
AI sales coach you talk to every day — it knows your numbers because you told it, and it debriefs you while the call is still warm.
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Close
Pipedrive
Zoho CRM
HubSpot
Insightly
Salesforce
EspoCRM
Freshsales CRM
Apollo.io
ZoomInfo
Lusha
Hunter.io
Instantly.ai
Clearbit
lemlist
Snov.io
Close Apollo.ioClose is ideal for sales-driven organizations, especially small to medium-sized enterprises (SMEs) that require efficient lead management, streamlined communication, and actionable insights to enhance their sales performance.
We use Apollo with our Sales and BDR team to manage our cold outreach. The strength of the platform is the sequences and cadences that you can set up. Compared to other tools we have used in the past like Salesloft the UI is much easier to navigate. The main limitation is that the quality of data isn't as vast and often I can find prospects on Linkedin but not in Apollo.
Based on our record, Apollo.io should be more popular than Close. It has been mentiond 69 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Close (https://close.com) | Multiple Product & Engineering Roles | REMOTE (US) Close is a bootstrapped, profitable, completely remote, ~90 person team of thoughtful individuals who value autonomy and impact. Since 2013, we’ve been building a CRM for small businesses with a focus on better communication, without the hassle of manual data entry or complex UI. We're looking for experienced people in the following... - Source: Hacker News / over 2 years ago
Close (https://close.com) | Multiple Product & Engineering Roles | REMOTE (US) Close is a bootstrapped, profitable, completely remote, ~90 person team of thoughtful individuals who value autonomy and impact. Since 2013, we’ve been building a CRM for small businesses with a focus on better communication, without the hassle of manual data entry or complex UI. We're looking for experienced people in the following... - Source: Hacker News / over 2 years ago
This sign-up sales email from Close.io (now close.com) will likely increase your conversion rate. Here's why it works well:. Source: over 3 years ago
Do you need something to manage outbound email sequences? close.com or quickmail.io are both pretty cool. Source: about 4 years ago
On the left, you'll see data sources (only a sample, we have many more than this), tools where we generate and work with data. One of them is Product, the Postgres database that powers incident.io, while Intercom and Close are SaaS we use to run our business. - Source: dev.to / over 4 years ago
Personal email domains destroy this. Clearbit's Enrichment API returns a null company when it hits gmail.com. Apollo routes personal domains straight to a consumer bucket and skips B2B fields entirely. Even PDL's /person/enrich endpoint — the most permissive of the major providers — gives you around 32% hit rate on Gmail addresses versus 74% on corporate domains. I measured this across 6,200 signups for a... - Source: dev.to / 4 months ago
A few things worth flagging: PDL beats Clearbit's historical rates for US and Western European companies, but drops to ~52% match rate for Japan and South Korea specifically. Apollo underperforms on raw company matching but returns significantly more contacts per domain in Prospector-style queries than Clearbit's Prospector ever did — the tradeoff is more stale titles in the result set. Hunter.io is fast and cheap... - Source: dev.to / 4 months ago
One thing comparison guides consistently get wrong: Clay is not an enrichment API. It's a waterfall orchestration tool that calls People Data Labs, Apollo, Clearbit, and others in sequence for you. It's useful, but it adds 2–8 seconds of latency per row in my runs and costs more per match than going direct. For a CRM webhook flow where you need sub-second enrichment calls, Clay is the wrong layer to hit first. - Source: dev.to / 4 months ago
Last year I ran the same LinkedIn Sales Navigator export through three enrichment APIs. Apollo matched 61% of the emails. Hunter.io matched 54%. An OSINT-first pipeline I'd built in n8n — pulling from public sources before hitting any paid API — matched 79% and cost roughly $0.003 per contact. The delta wasn't magic. It was sequence. - Source: dev.to / 5 months ago
Despite having its LinkedIn Page removed in 2025, Apollo remains a functional enrichment and outreach platform with 275M+ contacts. The free tier includes 10,000 credits and the $49/month basic plan is the cheapest entry point for a combined enrichment-plus-sequencing workflow. Apollo's data collection methods have attracted LinkedIn's attention, but the product continues to operate. The risk I'd assign it:... - Source: dev.to / 5 months ago
Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.
ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.
Zoho CRM - Omnichannel CRM for Businesses of all sizes
Lusha - Search less. Sell more.
HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.
Hunter.io - Find all the email addresses related to a domain