Software Alternatives, Accelerators & Startups

ClickGUARD VS Split Fee

Compare ClickGUARD VS Split Fee and see what are their differences

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ClickGUARD logo ClickGUARD

At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.

Split Fee logo Split Fee

Split Fee connects UK recruitment agencies to collaborate on permanent placements. Share candidates and vacancies, match automatically, and split the fee.
  • ClickGUARD Landing page
    Landing page //
    2023-05-22

ClickGUARD is the most advanced click fraud protection software designed to stop money-wasting clicks, boost campaign conversions and maximize PPC profits. More than 95% of Google Ads / AdWords clicks never convert, so you deserve better. Don't let Ad / click fraud eat up your PPC campaign budget. With more than 50+ highly integrated and customizable features ClickGUARD builds a firewall around your ads to detect, stops and prevent all illegitimate, invalid money-wasting click fraud.

  • Split Fee Login screen
    Login screen //
    2026-03-16
  • Split Fee Dashboard page
    Dashboard page //
    2026-03-16

Split Fee is a platform for UK recruitment agencies to collaborate on permanent placements.

Every agency has candidates they can't place and vacancies they can't fill. Another agency almost certainly has what you need โ€” but finding them, trusting them, and making the collaboration work has always been the hard part.

Split Fee solves this. Post your candidates and vacancies to the platform. Our matching algorithm finds opportunities across every agency on the network โ€” by skills, location, salary, and seniority. Candidate and client data stays anonymised until both sides agree to work together. When a placement is made, we handle the fee split and invoicing automatically.

No more posting in social media groups and hoping someone replies. No more sharing candidate details with strangers on trust alone. No more chasing invoices from agencies you barely know.

45% for you. 45% for them. 10% platform fee โ€” only when a placement is made.

Half of a placement fee is infinitely better than none of it.

ClickGUARD

$ Details
paid Free Trial $59.0 / Monthly (ActiveGUARD โ€” designed for small businesses)
Platforms
Wordpress Slack Web
Release Date
2016 October

Split Fee

Pricing URL
-
$ Details
freemium ยฃ97.0 / Monthly
Platforms
-
Release Date
2026 March
Startup details
Country
United Kingdom
Founder(s)
Abbie Taylor
Employees
1 - 9

ClickGUARD features and specs

  • Proxy VPN detection
    Identify, flag, and create block rules based on proxy VPN network detection.
  • GEO location protection
    Detect and block clicks from networks outside your targeted continent or specific countries.
  • Time-on-site conditions
    Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
  • Click frequency protection
    Identify, flag, block and label fraud based on unique click and account entity clicks.
  • Target frequency protection
    Campaign, Adgroup, keyword, domain, and landing page based target rules.
  • Conversion based protection
    Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
  • Invalid click protection
    Advanced invalid clicks protection that exceeds default one Google Ads is offering.
  • Click intensity protection
    Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
  • Campaign level protection
    Create and apply rules to specific campaigns within your account.
  • Keyword level protection
    Create and apply rules to specific Keyword clicks within your account.
  • Threat level classification
    Set rules to identify, flag and block disruptive click patterns.
  • Bot detection
    Detect, identify, and block crawler bot traffic based on signature.
  • AdGroup level protection
    Create and apply rules to specific AdGroups within your account.
  • Device level protection
    Create and apply rules to specific device type clicks within your account.
  • IP range level protection
    Create and apply rules to specific IP addresses and IP ranges within your account.
  • Forensic reports
    Google Ads click reporting from more than 40 data-points and associated relational details.
  • Keyword click reports
    Keyword object analysis reports with relational flags based on unique account rules.
  • Device tracking reports
    Individual device ID tracking and post-click behavior analysis reports.
  • Scheduled summary reports
    This is an easy way to get the latest stats from your ClickGUARD account.
  • IP address and IP range reports
    IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
  • Placement source reports
    Google Ads display network analysis with ad placement quality assessment.
  • On-demand CSV export
    At any point you are able to grab an on-demand export of data in the CSV format.
  • Click quality reports
    Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
  • Set search campaign click cap
    Limit the number of Search clicks every user can perform before being blocked.
  • Organic traffic monitoring
    See how are organic visitors behaving on your website.
  • Ad placements whitelist
    Whitelist placement domains that should never be blocked by ClickGUARD rules.
  • Custom duration exclusions
    Set a default or a custom duration for all blocking and excluding actions.
  • Set display campaign click cap
    Limit the number of Display clicks every user can perform before being blocked.
  • Pausing campaigns
    In extreme conditions of intensive fraud activity system can automatically pause campaigns.
  • IP address whitelist
    Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
  • Manage audiences of converters
    Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
  • Website platform integrations
    Easy installation and integration with most dozens of Web / CMS platform.
  • Email and Slack notifications
    Receive the most important notifications directly to your email or Slack in real-time.
  • WordPress plugin
    Native WordPress integration for fast and easy direct tracking code deployment.
  • Custom flagging
    Flags clicks that trigger custom rules as a result of blocking actions.
  • Aliases tags
    Assign aliases to common IPs, placements, devices, and other entities.

Split Fee features and specs

No features have been listed yet.

Analysis of ClickGUARD

Overall verdict

  • ClickGUARD is considered a good option for businesses looking to secure their online ad campaigns against click fraud. Its robust features and proactive approach to managing click integrity make it a valuable tool for advertisers who rely heavily on pay-per-click (PPC) advertising.

Why this product is good

  • ClickGUARD is a tool designed to protect advertisers from invalid and fraudulent clicks on their online ads. It offers features such as real-time monitoring, automatic blocking of suspicious IP addresses, and detailed analytics to help businesses optimize their advertising strategies and reduce wasted ad spend.

Recommended for

  • Businesses with significant online advertising budgets.
  • Companies experiencing high levels of click fraud or invalid clicks.
  • Digital marketing agencies managing multiple client ad accounts.
  • Advertisers looking to optimize their return on investment from PPC campaigns.

Analysis of Split Fee

Overall verdict

  • Split Fee (split-fee.com) appears to be a niche referral/fee-splitting platform aimed at connecting professionalsโ€”likely in real estate, legal, or brokerage-type industriesโ€”to share commissions on referred deals. Without independent reviews or verified track record widely available, it should be approached with due diligence, but the concept itself addresses a real market need for structured referral partnerships.

Why this product is good

  • Provides a structured framework for professionals to formally split fees or commissions on referred business
  • Can help expand referral networks beyond one's immediate contacts or region
  • May reduce disputes over referral agreements by formalizing terms upfront
  • Potentially useful for professionals who receive occasional out-of-market or out-of-expertise leads they want to monetize

Recommended for

  • Real estate agents or brokers looking to refer out-of-area clients
  • Legal or financial professionals wanting to formalize referral fee arrangements
  • Freelancers or consultants who want to monetize leads outside their expertise
  • Small firms seeking to expand reach through partner referral networks

ClickGUARD videos

Click Fraud Protection for Google Ads by ClickGUARD

More videos:

  • Review - The SINGLE Most Valuable Tool for Anyone Looking to Stop Click Fraud
  • Review - ClickGUARD review: We found that we were actually saving money

Split Fee videos

No Split Fee videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to ClickGUARD and Split Fee)
Fraud Detection And Prevention
Recruitment Solutions
0 0%
100% 100
Fraud Prevention
100 100%
0% 0
Recruitment
0 0%
100% 100

Questions & Answers

As answered by people managing ClickGUARD and Split Fee.

Which are the primary technologies used for building your product?

Split Fee's answer:

A next-generation serverless platform, built for AWS.

What makes your product unique?

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Why should a person choose your product over its competitors?

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

How would you describe the primary audience of your product?

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

What's the story behind your product?

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

User comments

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What are some alternatives?

When comparing ClickGUARD and Split Fee, you can also consider the following products

ClickCease - ClickCease is aย click fraud detection and protection solution.

Unbench - Beyond recruitment, Unbench became a dynamic matchmaking platform, efficiently connecting companies with top specialists.

TrafficGuard - Triple layered ad fraud protection for brands, agencies and ad networks.

Clixtell - Clixtell is a world leader in providing cutting edge solutions for call tracking & analytics, detecting & preventing Google Ads & Bing Ads click fraud activity and website video recording.

PPC Protect - Save up to 30% of your Google Ads spend by protecting yourself with PPC Protect. #1 click fraud protection service for Google Ads advertisers. 30 day free trial.

Fraud Blocker - FraudBlocker.com is a leading click fraud protection company. It's software is designed to help marketers reduce the amount of fraudulent, non-human based ad traffic to improve the quality of their leads and greatly improve their ad performance.