Software Alternatives & Startups

Chatfuel VS SetMore

Compare Chatfuel VS SetMore and see what are their differences

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Chatfuel logo Chatfuel

The AI system that turns ad clicks into revenue — qualified, sold, and proven, autonomously.

SetMore logo SetMore

Setmore offers a free, online scheduling platform for you to connect with your customers. Manage all your appointments through one simple, sleek calendar system and give your business the freedom to grow.
  • Chatfuel AI Ad Creative Generation & Publish Workflow
    AI Ad Creative Generation & Publish Workflow //
    2026-07-31
  • Chatfuel AI Assistant Home Dashboard
    AI Assistant Home Dashboard //
    2026-07-31
  • Chatfuel AI-Assisted Inbox with Lead Summary Panel
    AI-Assisted Inbox with Lead Summary Panel //
    2026-07-31
  • Chatfuel AI Assistant Home Dashboard
    AI Assistant Home Dashboard //
    2026-07-31

Chatfuel is an AI-native operating system that turns ad clicks into revenue by automatically qualifying leads, following up, and delivering ready-to-close conversations to sales teams.

The platform deploys autonomous AI agents, each handling a distinct business function. The AI Sales Agent answers inquiries, qualifies leads, and sends booking links automatically. The AI Marketing Agent manages replies to ads, runs campaigns, and posts follow-ups. The AI Booking Agent schedules appointments, sends confirmations and reminders, and handles no-shows. The AI Strategy Advisor provides daily business briefings, performance insights, and actionable recommendations.

Chatfuel operates across WhatsApp, Instagram, Facebook Messenger, TikTok, and web chat, giving businesses a unified omnichannel presence. A shared team inbox allows staff to manage live customer conversations alongside AI-handled threads. The no-code flow builder with ready-made templates enables rapid deployment without technical expertise.

Additional capabilities include contact management and segmentation, broadcast messaging for re-engagement, multi-step funnels for lead qualification, an AI knowledge base trainable on business content, click-to-chat ad campaign management, voice message input for commanding AI agents, and Stripe integration for in-chat payments.

Chatfuel integrates with WhatsApp Business API, Instagram, Facebook Messenger, TikTok, Google Sheets, Zapier, Stripe, Shopify, Calendly, ChatGPT/OpenAI, Google Analytics, Dialogflow, and offers its own API.

The platform serves marketing and performance agencies, beauty and wellness businesses, real estate, healthcare clinics, financial and legal services, education providers, and e-commerce retailers. It is an Official Meta Business Partner and WhatsApp Business Solution Provider, powering AI-native communication for over 150,000 businesses. Available on web, iOS, and Android with support in English, Brazilian Portuguese, and Spanish.

  • SetMore Landing page
    Landing page //
    2023-09-28

Every account comes with a customizable Booking Page that enables you to display your services, availability, and pricing online. Empower your customers to self-book appointments and classes 24/7. Your Booking Page can be used as a standalone site or connect with your existing website and social media pages to create all-new booking gateways.

Bring on more customers and sharpen your brand image, while taking charge of your working hours. Each time an appointment is set through your calendar or Booking Page, you and your client receive instant confirmations. You’re also both kept in the loop with automated reminders. Focus on providing memorable and meaningful customer experiences while Setmore handles the paperwork.

Your talent knows no bounds so why limit where you do business? By adding 1-click video meetings to your appointments, you make the world your stage. Reach a global audience by booking and hosting crystal-clear Zoom or Teleport sessions.

Keep your calendar in check, manage your team and get instant appointment updates across desktop, tablet, iOS, and Android devices.

Chatfuel

$ Details
paid Free Trial $49 / Monthly ( Business plan for teams ready to sell and support with AI.)
Platforms
Web iOS Android
Release Date
2015 January
Startup details
Country
United States

SetMore

$ Details
freemium
Platforms
Web Android iOS Mac OSX Google Chrome
Release Date
2011 June

Chatfuel features and specs

  • Ease of Use
    Chatfuel offers a user-friendly interface with drag-and-drop functionality, making it easy for users to create chatbots without needing to code.
  • Integration Capabilities
    Chatfuel integrates with various third-party services such as Facebook, Shopify, and Zapier, allowing for extended functionality and improved business processes.
  • No Coding Required
    Chatfuel is designed for users with no coding experience, offering a visual bot builder and pre-built templates to get started quickly.
  • Free Plan Available
    Chatfuel provides a free plan with basic features, which is great for small businesses or individuals looking to get started with chatbots without any financial commitment.
  • Scalability
    Chatfuel supports a wide range of use cases, from small personal projects to large enterprise solutions, making it a versatile tool.

SetMore features and specs

  • User-Friendly Interface
    SetMore offers an intuitive and easy-to-navigate interface, which can be quickly adopted by users with varying levels of technical expertise.
  • Multi-Platform Availability
    The application is available on multiple platforms including web, iOS, and Android, allowing users to manage bookings on any device.
  • Integration Capabilities
    SetMore integrates with various third-party applications such as Zoom, Google Calendar, and Facebook, helping to streamline workflows and productivity.
  • Free Plan
    SetMore offers a feature-rich free plan that includes basic booking and scheduling functionalities, making it accessible for small businesses or freelancers.
  • Customer Support
    24/7 customer support is available through multiple channels including live chat, email, and phone, ensuring assistance is available when needed.

Possible disadvantages of SetMore

  • Limited Customization
    Customization options for the booking page and interface are somewhat limited compared to other appointment scheduling software.
  • Price of Premium Features
    Some advanced features like SMS reminders and multiple staff member access are only available in higher-tier paid plans, which might be costly for smaller businesses.
  • Learning Curve for Advanced Features
    While basic functionalities are user-friendly, mastering more advanced features may require additional time and effort.
  • Occasional Bugs
    Users have reported occasional bugs and glitches, particularly in the mobile app versions, which can impact usability.
  • Payment Gateway Limitations
    SetMore currently supports limited payment gateways, which might restrict global businesses looking for diverse payment options.

Analysis of Chatfuel

Overall verdict

  • Chatfuel is a good choice for individuals and small to medium-sized businesses looking to create basic to moderately complex chatbots quickly and efficiently. It offers a solid range of features for its price point, making it a competitive option in the chatbot market.

Why this product is good

  • Chatfuel is a popular chatbot development platform known for its user-friendly interface and ease of use. It allows businesses to create chatbots on messaging platforms like Facebook Messenger without needing extensive programming knowledge. Users appreciate its drag-and-drop editor, customizable templates, and integration capabilities with various third-party applications.

Recommended for

  • Small to medium-sized businesses
  • Marketing professionals seeking to engage with customers through social media
  • Entrepreneurs looking to automate customer service tasks on messaging platforms
  • Individuals who do not have extensive programming experience

Analysis of SetMore

Overall verdict

  • SetMore is a solid choice for businesses looking for an efficient and cost-effective appointment scheduling solution. It is effective for managing client appointments and offers a range of features that enhance productivity and customer satisfaction.

Why this product is good

  • SetMore is generally considered a good scheduling tool because it offers a user-friendly interface, robust features, and integrations that cater to small and medium-sized businesses. It supports online booking, calendar management, appointment reminders, and payment processing, making it a versatile solution for service-based industries.

Recommended for

  • Small businesses
  • Service providers
  • Freelancers
  • Healthcare professionals
  • Salons and spas
  • Personal trainers

Chatfuel videos

Chatfuel vs ManyChat - What's the difference between these 2 bot building platforms?

More videos:

  • Review - Product Hunt Review E15 (Chatfuel, Create, 15Five) by Cleveroad Inc.

SetMore videos

No SetMore videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Chatfuel and SetMore)
Chatbots
100 100%
0% 0
Appointments and Scheduling
CRM
100 100%
0% 0
Appointment Scheduling
0 0%
100% 100

Questions & Answers

As answered by people managing Chatfuel and SetMore.

What makes your product unique?

Chatfuel's answer

Chatfuel uses autonomous AI agents that handle full business workflows — sales, bookings, ad campaigns, and strategy — without manual setup. It is an Official Meta Business Partner and WhatsApp Business Solution Provider, offering certified integration with Facebook, Instagram, and WhatsApp. It uniquely supports voice command input to control AI agents and provides a complete click-to-cash chain from ad engagement to revenue, rather than stopping at automated replies.

Why should a person choose your product over its competitors?

Chatfuel's answer

Chatfuel deploys autonomous AI agents that manage the full journey from ad click to revenue — qualifying leads, booking appointments, and closing sales across WhatsApp, Instagram, and Messenger without manual setup.

How would you describe the primary audience of your product?

Chatfuel's answer

Marketing and performance agencies, beauty and wellness businesses, real estate professionals, healthcare clinics, financial and legal services, education companies, and e-commerce retailers — primarily B2B and B2B2C organizations looking to automate lead qualification and sales conversations across messaging channels.

What's the story behind your product?

Chatfuel's answer

Based on the provided information, here is what is known:

Chatfuel was founded in Silicon Valley in 2015 (originally under the name 200 Labs). It received seed funding and is led by CEO Fedor Pak. The company became an Official Meta Business Partner and grew to power AI-native communication for 150,000+ businesses, including enterprise brands like Adidas, Netflix, Visa, and LEGO. The team currently has 21-50 employees and is registered in the United States.

Beyond these facts, further details about the founding story are not in the provided information.

Who are some of the biggest customers of your product?

Chatfuel's answer

Adidas, Netflix, Visa, and LEGO.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Chatfuel and SetMore

Chatfuel Reviews

7 Best Instagram Auto Reply Tools for Messaging Automation (2025 Edition)
Chatfuel is a powerful, AI-powered Instagram quick replies tool for brands, agencies, and institutions of all sizes. It supports AI messaging automation on Instagram, Facebook, TikTok, and WhatsApp, making it easy to drive effective customer engagement and sales efficiently. Known for its powerful chatbots, it allows businesses to scale engagement and sales through messaging...
Source: www.earnly.in
ManyChat Alternatives in 2025: Why Release0 is the Smarter Choice for AI Chatbots & Automation
Whether you're scaling an e-commerce funnel, running support across platforms, or building a GPT-style agent—Release0 outperforms ManyChat, Chatfuel, Landbot, and ChatBot.com on every front.
Source: release0.com
Chatbot Platforms: ManyChat vs ChatFuel vs Chitchatbot.ai
Adding a chatbot to your website can enhance user engagement. ChitChatBot.ai supports an embeddable native chat widget, whereas ManyChat and Chatfuel do not offer this feature. ChatFuel are set to launch a native chat widget in 2024.
10 best Manychat alternatives in 2024 (free & paid)
Chatfuel is a no-code 'drag-and-drop' AI-powered messaging platform. You can use it to automate marketing sales and support, lead generation, reply to FAQs in comments and direct messages in real time, collect user data, improve ads, create re-engagement campaigns, and more.
Source: chatfuel.com

SetMore Reviews

Acuity Scheduling alternatives for businesses outgrowing it
The honest read: if you're leaving Acuity because your business outgrew simple scheduling — you need deposits, add-ons, multiple staff and locations, and ideally a booking site you own — Opencals is built for exactly that transition, and pay-as-you-go means it costs nothing until you're earning. If you're leaving for a narrower reason, match it precisely: SimplyBook.me for...
Source: opencals.com
The Best 24 Appointment Scheduling Apps and Booking Software
Setmore is a free appointment scheduling and payments platform that allows you to create a public-facing booking page. I think it’s pretty useful because the free account supports up to 20 staff calendars and logins so your team can begin booking meetings. You can also send automatic appointment notifications to people who book time with you.
The 17 Best Appointment Scheduling Apps
Setmore supports integrations with more than 35 apps, including Mailchimp, QuickBooks, Salesforce, Zendesk, and Zoho CRM. It also supports a comfortable list of website builders, and it gives you the right code to copy and paste into each one wherever you want to display self-service booking options to your clients. It has copy-and-paste-ready code for Adobe Muse, Weebly,...
Source: zapier.com
20 Online Appointment Scheduling Apps
SetMore allows freelancers, entrepreneurs and business owners to book and manage appointments via Web, Android and iOS apps. Users can set SMS and email reminders to help them stay on top of all their appointments. SMS reminders can also be sent to customers to remind them of their future appointments. For a premium scheduling software service, businesses can choose from $25...
7 awesome scheduling apps that could save your sanity
For certain people, an appointment just doesn't feel real unless they receive a reminder. Setmore offers both email and SMS reminders. Clients can also schedule appointments using the iOS and Android apps. Want to make it even easier for your regular clients to book time? The contact information storage is a favorite feature among Setmore users.

Social recommendations and mentions

Based on our record, SetMore should be more popular than Chatfuel. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Chatfuel mentions (4)

  • Awesome-no-code-tools
    Chatfuel - Create chatbots for your audience. - Source: dev.to / about 2 years ago
  • How do you auto send DMs to new followers?
    You can use a service like LinkDM or Chatfuel to auto DM anyone that comments on your posts, reels or stories, but you cannot auto DM anyone that follows you. Source: over 3 years ago
  • Marketing tips for reels
    You can use an Instagram approved Inbox marketing solution like LinkDM or Chatfuel to automatically DM the shopping link to anyone that comments on the Post, Reel or Story. Source: over 3 years ago
  • I wanna find a chat bot
    A few months ago, I did a lot of research on this subject. I have tried many chatbots. In my opinion, Chatfuel is the best. Source: about 5 years ago

SetMore mentions (13)

  • What type of software do I need?
    Take a look at this. I'm not sure if it has everything but it does come close. Source: about 5 years ago
  • What website software is this business using?
    I'm running a small IT company in my local area (right now I'm focusing on getting the TV Mounting and entertainment installation services going), and I've got a booking software setup that I like, but it doesn't offer custom add-on options for each service or the options to select multiple services in the same form. (I'm using setmore.com for those who want to take a look -- techboss.setmore.com is my website... Source: about 5 years ago
  • Calendly alternatives
    Hi! With a Setmore account, you can set-up time slots for numerous attendees at once. You can customize your Booking Page to suit your business needs to help you maximize your available time slots. Our support team is also available via live chat 24/7 should you have any questions or queries about your account and we also have an online support center with 100s of articles to help you get started. Please just let... Source: over 5 years ago
  • [HELP] Looking for a WP Plugin to manage bookings for registered users
    Hi Samir! You can sign-up for a FREE Setmore account and easily integrate this with your Wordpress website. This will allow you to have an online scheduling system to accept bookings for your business. You can also enable all customers to register and create an account before bookings. Discover more about our WordPress integration here - https://www.setmore.com/integrations/wordpress. Source: over 5 years ago
  • Doctor booking website with payments
    Hi! You can use Setmore to create an account with multiple integrations including 'Book Now' buttons to direct clients to a calendar displaying your available consultation slots. Our platform integrates with top web providers to allow seamless booking straight from your website. Source: over 5 years ago
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What are some alternatives?

When comparing Chatfuel and SetMore, you can also consider the following products

ManyChat - ManyChat lets you create a Facebook Messenger bot for marketing, sales and support.

Calendly - Say goodbye to phone and email tag for finding the perfect meeting time with Calendly. It's 100% free, super easy to use and you'll love our customer service.

ChatBot - Easy to use chatbot platform for business

Acuity Scheduling - Automate your client bookings, cancellations, reminders & payments using the worlds friendliest online scheduling software.

Landbot - An intuitive no-code conversational apps builder that combines the benefits of conversational interface with rich UI elements.

SimplyBook.me - Online scheduling software that offers you a beautiful customisable booking website (or widget to your own website) to accept bookings and payments with the possibility of selling products as well.