Software Alternatives, Accelerators & Startups

VWO VS BrowserStack

Compare VWO VS BrowserStack and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

VWO logo VWO

Use VWO to tweak, optimize & personalize your website with minimal IT help.

BrowserStack logo BrowserStack

BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.
  • VWO Landing page
    Landing page //
    2023-10-18
  • BrowserStack Landing page
    Landing page //
    2025-05-06

BrowserStack is a leading software testing platform powering over two million tests every day across 15 global data centers. With BrowserStack, developers can comprehensively test their websites and mobile applications across 2,000+ real mobile devices and browsers in a single cloud platform—and at scale. BrowserStack helps Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed.

VWO

Website
vwo.com
$ Details
-
Platforms
-
Release Date
-

BrowserStack

$ Details
freemium $29.0 / Monthly (Starts at single user plans and billed annually)
Platforms
Mac OSX Android Windows Browser Web iOS Google Chrome Firefox Safari REST API Internet Explorer
Release Date
2012 September
Startup details
Country
Ireland
State
Dublin
City
Dublin
Founder(s)
Nakul Aggarwal
Employees
500 - 999

VWO features and specs

  • Comprehensive A/B Testing
    VWO offers robust A/B testing capabilities, allowing users to create, run, and analyze experiments to optimize website performance effectively.
  • Heatmaps and Session Recordings
    The platform provides visual tools like heatmaps and session recordings to help understand user behavior and identify areas for improvement on web pages.
  • User-Friendly Interface
    VWO has an intuitive and user-friendly interface that makes it easier for marketers and product teams to set up and manage testing campaigns without needing extensive technical knowledge.
  • Personalization Features
    VWO offers advanced personalization features that allow you to deliver tailored content to different segments of your audience, improving engagement and conversion rates.
  • Comprehensive Reporting
    The platform provides detailed reports and analytics, making it easier to interpret experiment results and make data-driven decisions.
  • Integrations
    VWO integrates with a variety of other tools and platforms, such as Google Analytics, enabling seamless data sharing and enhanced performance insights.

Possible disadvantages of VWO

  • Pricing
    VWO can be relatively expensive, especially for small businesses or startups, which might be a significant barrier to entry.
  • Complex Features
    For newcomers or less technically savvy users, some of VWO's advanced features can be overwhelming and may require a learning curve.
  • Limited Free Plan
    VWO offers limited features in its free plan, which might not be sufficient for users who need more advanced testing capabilities and analytics.
  • Occasional Performance Issues
    Some users have reported occasional performance issues, such as slow loading times, which can impact the user experience and the reliability of test results.
  • Data Privacy Concerns
    Handling user data can raise privacy concerns, especially with stringent data protection regulations like GDPR. Ensuring compliance can be demanding.

BrowserStack features and specs

  • Cloud-based
  • Browser Extensions
  • SaaS

Analysis of VWO

Overall verdict

  • Overall, VWO is a solid choice for businesses of all sizes looking to optimize their website performance and improve conversion rates. It offers a balance of ease-of-use and advanced features that can cater to both beginners and experienced professionals in digital marketing.

Why this product is good

  • VWO (Visual Website Optimizer) is considered a good tool due to its comprehensive suite of features designed for A/B testing, split URL testing, multivariate testing, and other conversion optimization tactics. It provides a user-friendly interface that allows marketers and developers to create tests without requiring deep technical expertise. Additionally, VWO offers detailed analytics and insights that help businesses understand user behavior and improve website performance. Its ability to integrate with other tools and platforms further enhances its utility for enhancing user experience and conversion rates.

Recommended for

    VWO is especially recommended for digital marketers, product managers, UX/UI designers, and e-commerce businesses who are looking to conduct sophisticated A/B tests and collect actionable insights to enhance their website’s user experience and maximize conversions. Additionally, it is suitable for those who need a robust testing platform that offers scalability and flexibility to adapt to different business needs.

Analysis of BrowserStack

Overall verdict

  • Overall, BrowserStack is considered a highly effective and reliable tool in the web development and testing community. Its extensive features, real-device testing capabilities, and seamless integration make it a good choice for those needing comprehensive cross-browser testing solutions.

Why this product is good

  • BrowserStack is a robust and widely used web testing platform that provides developers with the ability to test their websites and applications across a vast array of browsers and devices. It offers real device cloud testing, ensuring that users can assess how their applications perform on actual devices rather than simulations. This makes it an invaluable tool for identifying and resolving cross-browser compatibility issues. Additionally, it integrates with popular CI/CD tools, enhancing the workflow efficiency for development teams.

Recommended for

  • Web developers
  • QA engineers
  • Agile development teams
  • Companies needing cross-browser testing across multiple devices
  • Teams looking for CI/CD integration in their testing process

VWO videos

Visual Website Optimizer (VWO): How to A/B Test HTML Landing Pages

More videos:

  • Demo - VWO Demo
  • Tutorial - how to track your conversions using VWO (Visual Website Optimizer)

BrowserStack videos

BrowserStack Overview

More videos:

  • Tutorial - SpeedLab by BrowserStack
  • Review - SharePoint Team Finds BrowserStack Invaluable

Category Popularity

0-100% (relative to VWO and BrowserStack)
A/B Testing
100 100%
0% 0
Website Testing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Browser Testing
0 0%
100% 100

User comments

Share your experience with using VWO and BrowserStack. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare VWO and BrowserStack

VWO Reviews

11 Hotjar alternatives and competitors in 2024
The verdict: If you’re looking for a tool that does more than just make heatmaps and record sessions, then VWO is the better of the two. With its A/B testing and URL tests, VWO is better primed for bulking up those conversion rates. However, Hotjar, or many of our other options, could be a more affordable option.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
VWO is a well-rounded conversion rate optimization (CRO) platform. As such, it’s mainly used to improve conversions and user experience metrics through A/B, multivariate, and split URL testing. Beyond that, VWO also has features for testing products, sending push notifications, and more.
10 Best Hotjar Alternatives & Competitors in 2023
Since VWO offers many packages, it comes with different prices and, unfortunately, users can’t find out about pricing until check-out. Below, You can see ‘VWO insights’ packages.
Top 10 CRO Tools to Boost Conversions for Free in 2023
VWO testing platform, equipped with A/B testing and a visual editor tool, is one of the conversion rate optimization tools you can use for your website. Using its real-time A/B testing, you can watch how your visitors will behave when they face the potential changes you made. It promises to show which changes on your website are more likely to lead to increased conversions.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
VWO Testing by Wingify is a highly recommended optimization platform considering all aspects of A/B testing. Customer support has always been a crucial reason behind the success of SaaS businesses and Wingify is good at it. In recent times, they have fully grown to a solid framework with comprehensive testing and optimization solutions.

BrowserStack Reviews

Top Selenium Alternatives
BrowserStack is another leading cloud-based testing platform that offers access to a vast array of browsers and real mobile devices. It's designed to simplify the testing process by allowing tests to run in parallel across different environments, significantly reducing the time needed for comprehensive testing. BrowserStack features include live, interactive testing,...
Source: bugbug.io
Why choose HeadSpin over BrowserStack?
Companies like HeadSpin and BrowserStack play a significant role in fulfilling the demand for testing on real devices and cross-browser devices. Their ability to test on real devices online and monitor digital experiences adds to the value proposition of organizations implementing testing solutions. However, every company has different requirements and here are a few reasons...
Source: www.headspin.io

Social recommendations and mentions

Based on our record, BrowserStack should be more popular than VWO. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

VWO mentions (4)

BrowserStack mentions (8)

  • Show HN: Quell – AI QA Agent Working Across Linear, Vercel, Jira, Netlify, Figma
    This is pretty cool - the Jira/Linear integration could save a ton of manual work. How do you handle test data setup and teardown? That's usually where these workflows get messy. For alternatives in this space, there's qawolf (https://qawolf.com) for similar automated testing workflows, or I'm actually building bug0 (https://bug0.com) which also does AI-powered test automation, still in beta. For the more... - Source: Hacker News / 19 days ago
  • 🛑 Stop resizing your browser: improve testing for responsiveness
    Platforms like Browserstack or SauceLabs offer virtual instances of real devices and browsers for manual and end-to-end testing. Caveat: subscriptions cost money and are on a per-seat basis. - Source: dev.to / about 1 year ago
  • Unsupported country
    If you go to browserstack.com (a website to test other websites) you can probably to the chatgpt url and sign up there. Source: over 2 years ago
  • Windows vs Mac?
    For testing on Mac or iOS, use browserstack.com, you'll spend considerably less using that than you would buying the actual hardware. Source: over 2 years ago
  • Free methods for testing websites/apps across devices?
    I've seen subscription services such as browserstack.com and lambdatest.com but I believe they cost to get the full range of mac browsers and devices. Source: over 2 years ago
View more

What are some alternatives?

When comparing VWO and BrowserStack, you can also consider the following products

Optimizely - A/B testing you'll actually use.

LambdaTest - Perform Web Testing on 2000+ Browsers & OS

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Sauce Labs - Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Selenium - Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.