BrightHR's answer

BrightHR is more than just a software suite, it’s a business partner for accelerating growth. Unlike other HR platforms, we combine award-winning technology with our 24/7 unique HR and health & safety advice service, helping business owners of all sizes stay compliant and focus on running their business. A recent example of this would be the launch of BrightHR Payroll, one of the first of its kind to seamlessly connect HR and payroll in one centralised system. Cutting admin, reducing errors, and centralising people processes. In today’s landscape, we recognise that proactivity is the name of the game, and arm business owners with the tools needed to keep pace with rapid and unpredictable change.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

BrightHR's answer

BrightHR goes beyond basic HR software by offering a total compliance and people management solution. With BrightHR, you get expert support 24/7 from qualified HR and health & safety professionals, something most competitors don’t offer.

When someone switches to BrightHR, we ensure they don’t pay twice on their old contract; we migrate their data at zero cost; and provide tailored, comprehensive training and onboarding for your entire team. We’re confident that people who switch to BrightHR, stay with BrightHR. With regular feature updates that rise to meet the same challenges that our clients face, we aim to be a long-term partner that grows with your business.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

BrightHR's answer

BrightHR at it’s heart is designed primarily for small and medium-sized businesses. Offering straightforward, intuitive solutions that aim to tackle common challenges and ease the pressures of HR and health & safety compliance.

Our services are increasingly being adopted by larger enterprises, however. With tailored solutions and flexible support, BrightHR adapts to the complexity of larger organisations whilst retaining the same ease-of-use loved by the smaller business community. Whether you’re managing a team of 10 or 10,000, we’ve got the tools and the expertise to support your growth.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

BrightHR's answer

BrightHR is part of Peninsula Business Services, formed in 1983 by Peter and Fred Done to provide affordable and reliable legal advice to UK employers. In 2015, we saw that small business owners were spending hours every day on their HR and compliance tasks. We set off to create a system to make those same tasks easier and quicker than ever before; BrightHR.

Since then, BrightHR has grown at unprecedented pace, offering 24/7 employment law advice, expert health & safety support, a confidential wellbeing service and much more. We’re now used by over 100,000 businesses in the UK, Ireland, Canada, New Zealand, and Australia—and growing more every day.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.