BrandsForCreators's answer

BrandsForCreators uses a barter-based influencer marketing model, where brands send products to creators in exchange for content instead of paying upfront fees. This makes influencer marketing accessible to startups, small businesses, and e-commerce brands that may not have large marketing budgets. The platform also removes common industry barriers by offering zero platform fees, zero commissions, and direct communication between brands and creators.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

BrandsForCreators's answer

Most influencer marketing platforms require brands to pay monthly subscription fees and additional commissions on collaborations. BrandsForCreators removes these costs entirely for brands. Companies can create campaign listings, receive applications from verified creators, and get authentic user-generated content without paying platform fees. The simple marketplace model and long campaign duration also make it easier for brands and creators to discover and manage collaborations.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

BrandsForCreators's answer

The platform is primarily designed for e-commerce brands, startups, small businesses, and social media creators interested in product collaborations. It is especially useful for brands that want authentic influencer content without large advertising budgets and for creators who enjoy discovering new products while growing their portfolios.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

BrandsForCreators's answer

BrandsForCreators was founded to address the high costs and complexity of traditional influencer marketing platforms. Many brands struggle with expensive agency fees and subscription-based tools, while smaller creators often have limited access to brand partnerships. The platform was created to simplify this process by introducing a marketplace where products are exchanged for content, making collaborations more accessible for both sides.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

BrandsForCreators's answer

BrandsForCreators is built using modern web technologies designed for scalable online marketplaces, including cloud-based infrastructure, responsive web frameworks, and secure database systems that support real-time campaign listings, creator applications, and collaboration management.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

BrandsForCreators's answer

As a growing platform, BrandsForCreators works with a variety of emerging brands and independent creators. Examples include: - E-commerce startups - Consumer product brands - Lifestyle and fashion brands - Beauty and skincare companies - Fitness and wellness brands - Food and beverage brands