Blastra's answer

Modern web stack with AI/LLM integration for content generation, cloud infrastructure for scalability, and automated workflow systems for managing submissions across multiple platforms.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

Blastra's answer

Blastra serves B2B software companies that need to manage product narrative across third-party platforms. Common users include small teams shipping frequent product updates who struggle to keep the world informed, large companies with multiple existing listings but no system for keeping them centralized and current, companies coming out of stealth establishing third-party presence for the first time, post-funding companies building credibility with enterprise buyers through reviews and badges, and companies going through a rebrand or pivot needing consistent updates across every platform.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

Blastra's answer

Blastra provides a centralized dashboard where you see every listing, its status, credentials, and profile links in one place. It handles submissions compliantly, following each directory's specific policies and requirements. After the work is done, you retain full access to all accounts. The platform also supports multi-product companies with separate profiles mapped to different directory taxonomies, something most alternatives don't address.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

Blastra's answer

Blastra focuses on ongoing listings management rather than one-time submissions. It combines AI automation with human operators to handle the full lifecycle—discovery, creation, optimization, and maintenance—across 25+ high-quality directories. Listings are individually crafted, reviewed by humans, and kept current over time with decay detection and regular updates.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Blastra's answer

Blastra was built to solve a problem most B2B software companies recognize but nobody internally wants to own: managing presence across dozens of directories with different portals, requirements, and review cycles. Listings go stale, new directories get ignored, reviews go unanswered, and earned badges go unnoticed. As buying moves to AI, LLMs increasingly use these catalogs for training and live search, making accurate, verified listings even more critical. Blastra operates as the equivalent of a dedicated team member responsible for third-party presence at a fraction of the cost of a part-time hire.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

Blastra's answer

Blastra's largest customers are companies with 200+ people with multiple products in their portfolio.