Software Alternatives & Startups

ASO.dev VS Applyra.io

Compare ASO.dev VS Applyra.io and see what are their differences

ASO.dev

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developers boost visibility and drive organic growth.

Rating
0 reviews
Pricing
Paid Free trial $25 / Monthly
Applyra.io

Track keywords, discover opportunities, analyze competitors and get AI-powered ASO suggestions to grow your app visibility on the App Store & Play Store.

Rating
0 reviews
Pricing
Freemium $9.99 / Monthly (Unlimited plan)

Which is more popular?

Based on our record, ASO.dev seems to be more popular. It has been mentioned 3 times since March 2021.

social mentions
3 vs 0
App Store Optimization (ASO) popularity
70% vs 30%
alternatives listed
52 vs 16

Base details

Website, pricing, platforms and company facts side by side.

ASO.dev
Applyra.io
Website aso.dev applyra.io
Pricing
Paid Free trial $25 / Monthly Official pricing
Freemium $9.99 / Monthly (Unlimited plan) Official pricing
Platforms
Windows Mac OSX iOS Android +1
—
Company Startup from the United Kingdom · 1 - 9 employees · 2022 Startup from France · 1 - 9 employees · 2026
Listed in

About ASO.dev and Applyra.io

In their own words, as submitted to SaaSHub.

ASO.dev
Applyra.io

Features: Smart Metadata Editor: Easily edit app titles, subtitles, and descriptions suggestions to ensure optimal content for search algorithms. Integration with GPT, Claude, DeepL, Google for translations by one click. Export to CSV, Fastlane and JSON. Unlimited Keywords Tracking &...

Read more about ASO.dev

Applyra is a comprehensive tool designed to enhance your app's visibility on the App Store and Play Store through AI-powered ASO insights. It offers a range of powerful features to help you track keywords, discover new opportunities, and analyze competitors. Key features include: - Keyword...

Read more about Applyra.io

Features and specs

What each product offers, as listed by its team.

ASO.dev 5 features
Applyra.io 4 features
  • App Ads
    Explore detailed ad activity for any app on the App Store. Instantly view all active keywords, creatives, and Custom Product Pages (CPPs) tied to each campaign. Analyze which apps are buying which terms, and what visuals they use across all device types. Filter by country, compare strategies, and stay ahead of the competition with full visibility into Apple Search Ads.
  • Keywords Ads
    Find out exactly who’s advertising on any keyword in the App Store. Instantly see the apps bidding for that term, their ad creatives, and linked Custom Product Pages (CPPs). Explore ad visibility by country, and dive into visuals across device types. Perfect for uncovering competitors' strategies or spotting high-value keywords to target.
  • Competitors’ Keywords Ranking
    Hot Discover relevant keywords and compare your app's listing with competitors. Analyze keyword rankings across various countries and time periods, and monitor key metrics like Search Ads Popularity (SAP), difficulty, competing apps, and ranking trends. Enhance your app's visibility by leveraging competitors' successful strategies.
  • Subscription Pricing
    Optimize your app’s revenue. Manage prices in USD, choose rounded or charming price options, set fixed prices globally or apply multipliers like Netflix, Big Mac, and PPP (Purchasing Power Parity). Effortlessly edit prices in bulk with VAT adjustments, tailored for global markets by country tier.
  • Mass screenshot uploader
    Easily upload screenshots and videos individually or in bulk with simple folder selection - automatic device detection, perfect sizing, and correct order guaranteed!
  • User-Friendly Interface
    Applyra.io offers an intuitive interface that makes it easy for users to navigate and complete tasks efficiently without needing extensive technical knowledge.
  • Comprehensive Features
    The platform provides a wide range of features that cater to various user needs, including automation of application processes and seamless integration with other tools.
  • Efficiency Improvement
    By automating and streamlining processes, Applyra.io helps reduce the time and effort required for managing applications, allowing users to focus on more strategic tasks.
  • Excellent Customer Support
    Applyra.io is known for providing responsive and helpful customer support, ensuring that any issues are promptly addressed and resolved.

Analysis

An editorial look at what each product does well and who it suits.

ASO.dev
Applyra.io

Overall verdict

  • ASO.dev is a solid, developer-focused App Store Optimization tool that offers useful keyword research and app metadata analysis features, making it a helpful resource for indie developers and small teams looking to improve app visibility without a large budget.

Why this product is good

  • Provides keyword research and tracking tailored for app store optimization
  • Designed with developers and indie makers in mind, offering an accessible and practical interface
  • Helps analyze app metadata, titles, and descriptions to improve discoverability
  • Often more affordable or lightweight compared to enterprise-grade ASO platforms
  • Supports data-driven decisions for improving organic app downloads

Recommended for

  • Indie app developers looking to boost visibility
  • Small development teams with limited marketing budgets
  • Solo makers who want practical ASO insights without complexity
  • Developers focused on improving organic downloads for iOS and Android apps
  • Anyone new to App Store Optimization wanting an approachable tool

No analysis of Applyra.io yet.

Videos

Walkthroughs and reviews on video.

ASO.dev 3 videos + Add
Applyra.io 0 videos + Add

How to Find the Best App Store Keywords in Minutes

More videos

  • - Screenshots Mass Uploader
  • - How to Quickly Design and Localize App Store Screenshots in Figma for 39 Languages with ASO.dev

No Applyra.io videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
ASO.dev
Applyra.io
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing ASO.dev and Applyra.io.

What makes your product unique?

ASO.dev's answer

ASO Toolkit with NO limits on keywords or apps made by developers for developers

Applyra.io's answer:

Applyra is an App Store Optimization tool built specifically for indie developers and small studios, not enterprises. It delivers the essentials of expensive ASO suites, daily keyword rank tracking, keyword discovery, competitor analysis, and AI-powered listing suggestions, at a flat $9.99 per month with a genuinely usable free tier. No per-seat pricing, no agency contracts, no dashboard you need training to use.

How would you describe the primary audience of your product?

ASO.dev's answer

We build ASO.dev for everyone who manages apps on the App Store - from independent developers to major mobile publishers. Whether you run a single app or a whole portfolio, we help you automate the repetitive work and focus on what really drives growth.

Applyra.io's answer:

Indie app developers, solo founders, and small mobile studios who publish on the App Store and Google Play and want to grow their organic visibility without paying enterprise ASO prices.

Why should a person choose your product over its competitors?

ASO.dev's answer

ASO.dev gives you complete freedom - no limits, no restrictions. You can track unlimited keywords, apps, and developer accounts. All the keywords your apps rank for are automatically collected into a single, unified list - you don’t need to search or guess which ones matter.

Our automation tools handle repetitive App Store Connect tasks like metadata editing, bulk uploads, translations, and screenshots - saving hours every week for developers and marketing teams. Unlike most tools, ASO.dev combines keyword tracking, metadata management, reviews, and Apple Search Ads insights in a single dashboard, designed for both indie developers and large publishers.

In short: ASO.dev saves time, removes limits, and gives you full control over your App Store growth.

Applyra.io's answer:

Tools like AppTweak and Sensor Tower start well above $60 per month and are built for agencies and large teams. Applyra covers the core ASO workflow, tracking rankings across the App Store and Google Play, finding keywords competitors rank for, and getting AI suggestions to improve your listing, for $9.99 per month flat with unlimited apps and keywords. It is affordable, focused, and fast to act on, which fits solo founders who need results without the cost or complexity.

What's the story behind your product?

ASO.dev's answer

ASO.dev was born from our own experience and frustration. After translating our app into 39 languages, we got tired of manually filling out What’s New, managing screenshots, and guessing which keywords users were searching for. We wanted a tool that would simply show all the keywords our app ranked for - and automate everything else.

So we built it ourselves. What started as a small tool quickly grew into a full platform - designed, coded, and scaled entirely by two people, bootstrapped from day one.

Today, ASO.dev helps developers and companies of all sizes save time, automate App Store workflows, and focus on growth instead of routine.

Built from our own pain, grown by passion - and still 100% bootstrapped.

Applyra.io's answer:

Applyra was built by Aurélien Weiss, an indie developer in France, out of frustration that serious ASO tools were priced for agencies and enterprises. He built the tool he wanted for his own apps: daily rank tracking, keyword research, competitor analysis, and AI-driven listing suggestions, at a price an indie can actually afford. It launched in 2025 and now tracks thousands of apps for developers worldwide.

Which are the primary technologies used for building your product?

ASO.dev's answer

  • Flutter (multi-platform: macOS, Windows, iOS, Andoid)
  • .NET Core (C#) for API services and integrations
  • MongoDB for app data and user state
  • RabbitMQ for distributed task processing and queue management
  • Kubernetes
  • Rancher
  • Hosted on Hetzner
  • Data backups stored on S3-compatible storage
  • Apple App Store Connect API (metadata, screenshots, in-app events, pricing, etc.)
  • Stripe & RevenueCat for subscription management

Applyra.io's answer:

Next.js (App Router) and React on the front end, TypeScript throughout, Supabase (PostgreSQL and authentication), Tailwind CSS, and Stripe for payments. It uses App Store and Google Play data pipelines for ranking data, and large language models via the Vercel AI SDK for the AI-powered keyword and metadata suggestions. Hosted on Vercel.

Who are some of the biggest customers of your product?

Applyra.io's answer:

Applyra serves indie developers and small studios worldwide rather than large enterprises, tracking thousands of apps across the App Store and Google Play. Its users are mostly solo developers and small teams.

User comments

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

ASO.dev 3 mentions
Applyra.io 0 mentions
  • Big news for teams working on App Store screenshots!
    Just drag and drop the folder exported from Figma - with all localized screenshots inside - and ASO.dev takes care of the rest. - Source: dev.to / 10 months ago
  • How We Launched on ProductHunt Twice: Insights and Lessons
    P.S.: If you need to work with App Store Connect or organic growth (like SEO but for iOS), try our product ASO.dev 👍. - Source: dev.to / almost 2 years ago
  • SEO from a Newbie for Beginners
    { tag: "script", attrs: { type: "application/ld+json", }, content: JSON.stringify({ "@context": "https://schema.org", "@type": "WebSite", url:... - Source: dev.to / almost 2 years ago

Tracking Applyra.io since Feb 2026.

Alternatives to ASO.dev and Applyra.io

When comparing ASO.dev and Applyra.io, you can also consider the following products.