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Asana VS Shape Software

Compare Asana VS Shape Software and see what are their differences

Asana

Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

Rating
4.3 · 6 reviews
Pricing
Freemium Free trial $11.99 / Monthly (Per user - Premium)
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Alternatives Is it good?
Shape Software

Shape CRM is an AI Powered Sales and Marketing Automation Platform that helps you convert more leads and grow your business profitably.

Rating
0 reviews
Pricing
Paid
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Alternatives Is it good?
Zoho Projects
Turn every Project into a Success Story with Zoho Projects sponsored
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Which is more popular?

Based on our record, Asana seems to be a lot more popular than Shape Software. While we know about 99 links to Asana, we've tracked only 1 mention of Shape Software.

social mentions
99 vs 1
Project Management popularity
100% vs 0%
alternatives listed
240+ vs 42

Base details

Website, pricing, platforms and company facts side by side.

Asana
Shape Software
Website asana.com setshape.com
Pricing
Freemium Free trial $11.99 / Monthly (Per user - Premium) Official pricing
Paid Official pricing
Company Startup from the United States Startup from the United States · 100 - 249 employees
Listed in
Project Management Task Management Productivity Work Management +1
CRM Loan Management Mortgage Management Mortgage CRM Marketing Automation Sales Automation Lead Management CRM Software +5

About Asana and Shape Software

In their own words, as submitted to SaaSHub.

Asana
Shape Software

No description of Asana yet.

Shape Software is an all-in-one CRM and automation platform designed to help businesses manage leads, conversations, and customer relationships more efficiently. It brings sales, marketing, and communication tools into a single, easy-to-use system that helps teams respond faster, stay organized,...

Read more about Shape Software

Features and specs

What each product offers, as listed by its team.

Asana 7 features
Shape Software 9 features
  • User-friendly Interface
    Asana offers a clean and intuitive interface that makes it easy for users to navigate and manage their tasks without a steep learning curve.
  • Collaboration Features
    Asana provides robust collaboration tools, including task assignments, comments, and file attachments, which facilitate seamless teamwork.
  • Integration Options
    Asana integrates with a wide range of other tools and services, such as Slack, Google Drive, and Dropbox, allowing for a more cohesive workflow.
  • Customizable Workflows
    Users can tailor Asana to fit their specific needs with customizable templates, task boards, and automation rules, enhancing productivity.
  • Mobile Accessibility
    Asana has well-rated mobile apps for iOS and Android, enabling users to manage their tasks and projects on the go.
  • Timeline
    Visualize your project plan so you can hit your deadlines.
  • Kanban Boards
    A simple, visual way to track your team’s work.

Possible disadvantages

  • Pricing
    Though Asana offers a free tier, advanced features and larger team sizes require a subscription, which can be expensive for small businesses.
  • Complexity for Small Projects
    For smaller projects or teams, Asana might feel overly complex and include features that aren't necessarily needed, potentially leading to a cluttered experience.
  • Limited Offline Capabilities
    Asana relies heavily on internet connectivity, and its offline features are limited, which can be a drawback for users who need access in low-connectivity environments.
  • Notification Overload
    Users may find themselves overwhelmed by frequent notifications and updates, making it difficult to filter out the essential information.
  • Steep Learning Curve for Some Features
    While the basic features of Asana are user-friendly, some of the more advanced functionalities have a steeper learning curve, requiring time to master.
  • Easy to Use
    Shape CRM is ready out of the box with its user-friendly interface, making it simple to use even with minimal technical skills.
  • Comprehensive Suite
    The platform has a large suite of marketing, sales, CRM and lead management tools, making in a one stop solution for most business needs.
  • Support & Training
    Shape offers extensive support and training resources including daily live webinars, comprehensive resource library, support and customer success teams.
  • Omnichannel Communication
    Phone, Email and Texting in natively built into our platform offering robust communication options.
  • Lead Management
    Shape has a complete suite of lead management tools including lead distribution, leads scoring, lead prioritization and customizable drip campaigns.
  • Detailed Reporting
    Shape CRM's reporting suite provides detailed, customizable reporting that helps track performnce and allows for data-driven decision making.
  • AI Drive Automation
    AI Insights and Shape IQ offer the ability to score, transcribe, summarize and notate next steps automatically.
  • Customizations
    Easily configure Shape to our desired work flow. Integrate over 5,000 3rd party apps to enhance your user experience.
  • Cutting Edge Technology
    Will over 1,000 product enhancements annually, Shape is constantly pushing to provide you with the must cutting edge technology available.

Analysis

An editorial look at what each product does well and who it suits.

Asana
Shape Software

Overall verdict

  • Overall, Asana is a highly recommended tool for project management, especially for teams looking for a flexible and collaborative environment. While some users may find the pricing on the higher side, the features and ease of use often justify the cost for organizations looking to improve efficiency and project tracking. It is particularly beneficial for businesses that need detailed task tracking and reporting capabilities.

Why this product is good

  • Asana is a popular project management tool known for its user-friendly interface and robust features. It helps teams track tasks, manage projects, and collaborate efficiently. It offers a variety of views, such as list, board, timeline, and calendar, which cater to different working styles. Integrations with various apps and services, such as Slack, Google Workspace, and Microsoft Teams, enhance its functionality, making it a versatile tool for teams of all sizes. Additionally, Asana is available with customizable task boards, automation rules, and reporting features, which improve productivity and streamline workflow management.

Recommended for

  • Small to medium-sized businesses
  • Project managers
  • Teams that require project collaboration and communication
  • Users who prefer customizable workflow management
  • Organizations looking to integrate project management tools with existing software

No analysis of Shape Software yet.

Videos

Walkthroughs and reviews on video.

Asana 4 videos + Add
Shape Software 1 video + Add

Asana Review + Demo: Top 5 Reasons Asana Is The Best Project and Team Management Tool

More videos

  • - Exploring the new Asana Timeline
  • - Asana: Full Review (2019) (with timestamps)
  • - Asana Warning! Top 5 Reasons To Avoid Asana Project Manager (Before You Buy Asana Review)

Shape Quick Demo

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Asana
Shape Software
100% 100%
Project Management
0% 0%
0% 0%
CRM
100% 100%
100% 100%
Task Management
0% 0%
0% 0%
Mortgage CRM
100% 100%

Questions & Answers

As answered by people managing Asana and Shape Software.

What makes your product unique?

Shape Software's answer:

Shape Software is purpose-built for highly regulated industries like mortgage and insurance, combining CRM, automation, and AI in one unified platform. Unlike generic CRMs, it is designed to handle high-volume leads with speed, structure, and compliance. Built-in AI voice and text agents automate outreach and follow-up, while fully customizable workflows mirror real sales and operational processes. Shape also offers deep integrations with loan origination systems and lead sources, ensuring seamless data flow. With strong data security, full data ownership, and enterprise-grade scalability, Shape supports revenue-driven teams from small operations to large organizations.

Why should a person choose your product over its competitors?

Shape Software's answer:

A person should choose Shape Software because it makes managing leads, follow-ups, and customer relationships simple and efficient. Unlike many CRMs, Shape brings CRM tools, automation, and AI together in one easy-to-use platform. It helps teams respond faster, stay organized, and never miss opportunities with built-in AI voice and text tools. Shape also connects easily with other systems and data sources, so everything stays in one place. As teams grow, Shape scales with them while remaining intuitive and reliable.

How would you describe the primary audience of your product?

Shape Software's answer:

The primary audience of Shape Software includes sales-driven teams and businesses that rely on leads, follow-up, and strong customer relationships. It is designed for organizations that want a simple way to manage conversations, automate outreach, and stay organized. Shape works well for small teams, growing businesses, and large companies that need flexibility as they scale. The platform supports users who value speed, clarity, and efficiency in their daily workflows.

What's the story behind your product?

Shape Software's answer:

Shape Software was created to solve the common problems teams face when managing leads, follow-ups, and customer communication. The founders saw that many CRMs were too complex, disconnected, or not built for real daily workflows. Shape was designed to bring everything into one platform that is powerful but easy to use. Over time, it evolved to include automation and AI to help teams work faster and smarter. Today, Shape continues to focus on helping businesses grow through better organization, communication, and efficiency.

Which are the primary technologies used for building your product?

Shape Software's answer:

Shape Software is built using modern cloud-based technologies designed for speed, reliability, and scalability. The platform uses secure infrastructure to handle large data volumes and real-time activity. Automation and AI technologies power intelligent workflows, messaging, and voice interactions. Open APIs enable seamless integrations with third-party tools and data sources. Together, these technologies ensure Shape remains fast, flexible, and easy to use as teams grow.

Who are some of the biggest customers of your product?

Shape Software's answer:

Shape Software does not publicly list major enterprise customers on its website. However, Shape is widely used by businesses that need CRM, marketing automation, and communication tools across several industries. Users include companies in mortgage, insurance, real estate, education, HVAC, and construction, among others. Thousands of businesses rely on Shape to manage leads, communications, and sales workflows in one unified platform.

User comments

Share your experience with using Asana and Shape Software. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Asana 4.3 · 6 reviews
Shape Software no reviews yet

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We have no reviews of Shape Software yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Asana 99 mentions
Shape Software 1 mention
  • The Text Field is the New Dashboard
    Product teams shift from designing navigation flows to designing API surfaces and tool definitions. If the primary interaction is a text field, the quality of experience depends on the quality of tool schemas exposed via MCP, not the... - Source: dev.to / 6 months ago
  • How AI Streamlines Product Management: Boosting Efficiency and Innovation
    Popular Tools: Asana, ClickUp, Motion (for AI scheduling and task automation). - Source: dev.to / about 1 year ago
  • The 12 Best AI Tools for Project Management in 2025
    Asana transforms team collaboration into a seamless experience with AI-generated insights and workload balancing. - Source: dev.to / about 1 year ago

View more

  • White label Software a boon for freelance coders
    Selling White label software is the latest trend helping freelance coders who have built their name in terms of coding rake in the revenue they have always dreamt of. Even established organizations that have a big name and an established... Source: almost 5 years ago

Alternatives to Asana and Shape Software

When comparing Asana and Shape Software, you can also consider the following products.

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