Apollo.io Reviews

1. michelleturner

   · Managing Director at Nuvoro Digital · 11 months ago
   Apollo for automated outreach

   We use Apollo with our Sales and BDR team to manage our cold outreach. The strength of the platform is the sequences and cadences that you can set up. Compared to other tools we have used in the past like Salesloft the UI is much easier to navigate. The main limitation is that the quality of data isn't as vast and often I can find prospects on Linkedin but not in Apollo.

   🏁 Competitors: SalesLoft

   👍 Pros:    Creating email sequences|Ab testing of emails|Good user experience

   👎 Cons:    Data quality is lacking sometimes|Onboardin process was cumbersome

BuzzFeed Reviews

Apollo.io mentions (69)

• Enriching Free Trial Signups: The PLG Data Stack for Turning Inbound Users Into Qualified Pipeline

  Personal email domains destroy this. Clearbit's Enrichment API returns a null company when it hits gmail.com. Apollo routes personal domains straight to a consumer bucket and skips B2B fields entirely. Even PDL's /person/enrich endpoint — the most permissive of the major providers — gives you around 32% hit rate on Gmail addresses versus 74% on corporate domains. I measured this across 6,200 signups for a... - Source: dev.to / 3 months ago

• Clearbit Is Now HubSpot-Only: A 1-to-1 API Migration Map for Teams Getting Locked Out

  A few things worth flagging: PDL beats Clearbit's historical rates for US and Western European companies, but drops to ~52% match rate for Japan and South Korea specifically. Apollo underperforms on raw company matching but returns significantly more contacts per domain in Prospector-style queries than Clearbit's Prospector ever did — the tradeoff is more stale titles in the result set. Hunter.io is fast and cheap... - Source: dev.to / 3 months ago

• Auto-Enriching Your CRM on New Contact Creation: A No-Code Webhook Playbook

  One thing comparison guides consistently get wrong: Clay is not an enrichment API. It's a waterfall orchestration tool that calls People Data Labs, Apollo, Clearbit, and others in sequence for you. It's useful, but it adds 2–8 seconds of latency per row in my runs and costs more per match than going direct. For a CRM webhook flow where you need sub-second enrichment calls, Clay is the wrong layer to hit first. - Source: dev.to / 4 months ago

• How to Build an OSINT-Powered B2B Prospecting Workflow in 2026 (Without Getting Banned)

  Last year I ran the same LinkedIn Sales Navigator export through three enrichment APIs. Apollo matched 61% of the emails. Hunter.io matched 54%. An OSINT-first pipeline I'd built in n8n — pulling from public sources before hitting any paid API — matched 79% and cost roughly $0.003 per contact. The delta wasn't magic. It was sequence. - Source: dev.to / 4 months ago

• LinkedIn Scraping Is Dead: 5 Legal, ToS-Safe Alternatives That Actually Work in 2026

  Despite having its LinkedIn Page removed in 2025, Apollo remains a functional enrichment and outreach platform with 275M+ contacts. The free tier includes 10,000 credits and the $49/month basic plan is the cheapest entry point for a combined enrichment-plus-sequencing workflow. Apollo's data collection methods have attracted LinkedIn's attention, but the product continues to operate. The risk I'd assign it:... - Source: dev.to / 4 months ago

BuzzFeed mentions (19)

• BuzzFeed News Is Shutting Down

  I can only imagine their disappointment when buzzfeed.com still pops up with their quizzes and "news" about the Kardashians. Source: over 3 years ago

• Get it Together!!

  From what buzzfeed.com? Is that what the quiz told you? Source: over 3 years ago

• BuzzFeed, after gutting its newsroom, asks reporters to produce even more — Meanwhile, the company's stock is struggling, revenue is in free fall, and editorial ambitions remain hazy

  The terrible part is they completely poisoned the name "buzzfeed" because buzzfeednews.com (not buzzfeed.com) does some amazing journalism. Among other stories they are the ones who received the leaked "FinCen Files" which showed that FinCen (the US govt agency in charge of monitoring suspicious financial transactions) was basically not doing anything and money laundering was freely happening under their watch and... Source: over 3 years ago

• Algeria, and the relationship between lead and iq

  You're focusing on the wrong side effect of lead, studies have shown that exposure to lead in the air increases violence and crimes, and the effect can last up to 20 years. I'm more concerned about that than some arbitrary whimsical IQ test on buzzfeed.com. Source: over 3 years ago

• Buzzfeed shouldn’t be suggested as a news site

  If I type in "nytimes.com" right now, I get news stories and midterm analysis first. If I type in "buzzfeed.com" the main story is "I Apologize In Advance, But Non-Americans Think These 18 American Foods Are Absolutely 'Disgusting”. You have to click on the logo and find your way over to Buzzfeed news, which to me at least, would suggest their news section is of secondary importance and isn't the main component of... Source: almost 4 years ago