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Ahrefs
SEMRush
Independent benchmark directory and comparison engine for web, product, and revenue analytics tools.

Which is more popular?
Based on our record, Matomo seems to be more popular. It has been mentioned 86 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | analyticsvs.com | matomo.org |
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| Company | — | Startup from New Zealand |
| Listed in |
What each product offers, as listed by its team.


No features have been listed yet.
Possible disadvantages
An editorial look at what each product does well and who it suits.


No analysis of AnalyticsVS yet.
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
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Matomo Analytics - Dashboards
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How often each product is chosen within a category, 0–100% relative to the other.


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External articles and on-site reviews we used to compare the two products.


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So the same visitor numbers mean different things. A person who visits on Monday and Thursday is one visitor in Umami and in Matomo with its cookie, and two in Plausible, Privatrak or Matomo without cookies. The...
Free: the core Matomo analytics, plus a GDPR manager, IP anonymisation, an opt-out shortcode and data retention settings.
Recommendations tracked on public social media and blogs since March 2021.


Tracking AnalyticsVS since Oct 2026.
Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven... - Source: dev.to / over 1 year ago
As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
When comparing AnalyticsVS and Matomo, you can also consider the following products.

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Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
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All-in-one Marketing Toolkit for digital marketing professionals.
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Simple, trustworthy website analytics (finally)
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