Affise VS CompEat Analytics

Affise's answer

Affise distinguishes itself in the performance marketing space through four core differentiators:

1. Conversion-Based Pricing: Unlike competitors that charge by clicks, impressions, or monthly tracked users (MTU), Affise uses a predictable model where you only pay for actual, successful conversions.

2. Unified Ecosystem: It combines mobile measurement (MMP) and partner management into a single system, meaning app attribution data and affiliate payouts are managed natively in one place rather than across synced tools.

3. All-Inclusive Capabilities: Essential tools like fraud filtering, advanced web attribution, and dynamic web-to-app tracking are built directly into the base platform, rather than sold as separate premium add-ons.

4.API-First Architecture: It provides a highly customizable REST API that allows teams to build custom automated workflows, export raw data seamlessly (to S3 or BigQuery without per-row meters), and manage complex multi-postback rules.

CompEat Analytics's answer:

CompEat Analytics is a one-of-a-kind digital analytics platform. Gathering data from all digital touchpoints to analyse the performance of your own marketing campaigns and understand how you can adapt your marketing to outperform competitors with side-by-side competitor analysis reports. CompEat Analytics allows users to import data from Meta, Google, YouTube, TikTok, website, Google Business Profile and LinkedIn into one easy-to-read dashboard. Spend less time creating reports and more time focusing on what matters most - RESULTS.

Affise's answer

1. Intuitive User Experience: Users consistently praise its smooth, easy-to-navigate interface, which reduces onboarding friction and simplifies daily campaign management.

2. Comprehensive Built-In Tools: Essential capabilities like advanced conversion tracking, real-time reporting, and native fraud detection are included alongside robust targeting controls like GEO tracking and smart capping.

3. Powerful API & Integrations: Affise provides a highly customizable API for offer syncing, automated workflows, and seamless connection to major third-party platforms like AppsFlyer, Google Ads, and HubSpot.

4. Competitive Pricing: Many reviewers find Affise's cost structure to be fairer and more affordable than its immediate rivals, delivering strong value for performance marketing agencies and networks. Responsive Support: The platform backs its technology with fast, reliable chat support and extensive team training resources, including live sessions and self-paced video guides.

CompEat Analytics's answer:

CompEat Analytics helps businesses, marketing teams and agencies simplify the way they collect, analyse and report on digital marketing data.

Unlike tools that focus on a single marketing channel or function, CompEat Analytics brings reporting across Meta, Google, YouTube, SEO, website analytics, search and paid advertising into a broader marketing intelligence platform. Users can explore performance across supported platforms, access competitor insights where available, and build a clearer understanding of their digital marketing activity.

Our key differentiator is the ability to spend less time switching between platforms, sourcing data and compiling reports and more time analysing performance, identifying opportunities and improving results.

CompEat is designed to make marketing intelligence more accessible and practical, whether you’re an agency managing multiple clients, an in-house marketing team or a business looking to understand its marketing performance.

CompEat Analytics: Marketing Intelligence Made Simpler.

Affise's answer

Affise primarily targets professionals and organizations operating in the performance and affiliate marketing spaces who need robust tools to track, manage, and scale their campaigns. Its core audience can be broken down into a few main segments:

1. Performance Marketing Networks & Agencies: Ad networks and media buying teams that need to manage thousands of affiliates, automate billing, prevent fraud, and optimize offers using real-time data.

2. Direct Brands & Advertisers: Companies looking to run their own in-house affiliate programs, track partner performance, and ensure maximum return on ad spend (ROAS) without relying on third-party networks.

3. Mobile App Marketers & Developers: Teams focused on mobile attribution that need to track in-app events, user engagement, and the overall effectiveness of their mobile advertising campaigns across different channels.

4. iGaming Operators: A specialized segment within Affise's user base that uses the platform to manage complex payout structures, track player deposits, and optimize partner commissions in the fast-paced iGaming and betting industries.

CompEat Analytics's answer:

CompEat Analytics is primarily designed for digital marketing agencies, marketing professionals, in-house marketing teams and businesses that need a more efficient way to understand and report on their digital marketing performance.

Our core audience includes agencies managing multiple clients and channels, social media managers, SEO and PPC specialists, marketing departments, business owners and franchise groups.

CompEat is particularly valuable to teams that spend significant time gathering data from different platforms, preparing reports and analysing competitors. It helps simplify this process by bringing supported social media, SEO, website, search and advertising reports into a more organised workflow.

Affise's answer

Based on Affise's engineering roles and infrastructure details, its platform is built on a modern, high-performance tech stack tailored for handling large volumes of traffic and real-time data:

1. Programming Languages: The backend logic is primarily written in Golang and PHP. For the user interface, the frontend utilizes ReactJS and AngularJS.

2.Databases: To manage real-time analytics and massive data pipelines efficiently, Affise relies on a diverse database ecosystem that includes ClickHouse, MongoDB, PostgreSQL, ScyllaDB, Aerospike, and ElasticSearch.

1. Infrastructure & Hosting: The platform operates using Google Cloud Platform (GCP) (utilizing Kubernetes Engine, Compute Engine, and Cloud SQL), alongside Amazon AWS components.

2. DevOps & Containerization: Continuous integration and deployment are managed using Docker, Drone, Ansible, and Nomad.

3. Message Queues & Monitoring: High-speed data messaging is handled by Kafka and NSQ, while system performance is tracked using Prometheus and Grafana.

CompEat Analytics's answer:

CompEat Analytics is built using a combination of modern web technologies, cloud infrastructure and third-party APIs that enable the platform to collect, process and present digital marketing data.

The primary technologies used in developing the platform include:

• JavaScript: Used for application development, functionality and data processing.
• Firebase: Provides cloud infrastructure and backend services to support the platform.
• Firebase Cloud Functions: Enables server-side processing, automation and integration with external services.
• API integrations: CompEat Analytics connects with supported digital marketing platforms and services to retrieve and process data. These include Meta Graph API and integrations with Google marketing and analytics services, as well as other supported platforms.
• Cloud-based architecture: Allows the platform to process and deliver marketing insights and reporting through a scalable SaaS environment.

The platform has evolved continuously as new APIs, data sources and reporting capabilities have become available. This flexible architecture allows CompEat Analytics to expand its integrations and functionality as the digital marketing landscape changes.

Affise's answer

The story of Affise begins around 2013, when co-founders Dmitrii Zotov (CTO) and Stanislau Litvinau (CEO) met while running their own affiliate networks. They experienced firsthand that existing tracking platforms were difficult to scale and lacked the technology to meet modern market challenges.

To solve their own operational bottlenecks, they built a new tracking solution designed to automate campaign data pipelines and introduce a transparent, cost-per-conversion pricing model. This allowed marketers to pay only for actual results, rather than raw clicks.

Realizing the broader affiliate marketing industry needed this exact solution, they officially launched Affise as a SaaS platform in 2016. Since its founding, the company has grown into a major global player, raising an $8M Series A funding round in 2021. Today, Affise has expanded beyond traditional affiliate tracking to offer a complete performance marketing ecosystem, launching specialized tools for influencer partnerships (Affise Reach) and mobile measurement (Affise MMP).

CompEat Analytics's answer:

CompEat Analytics was originally conceived as a SaaS platform designed to help businesses, multi-franchise brands and digital marketing agencies gain a clearer understanding of their competitors’ activity on Facebook. The goal was to provide accessible, side-by-side competitor analysis reports that highlighted what competitors were doing, how their content was performing and where opportunities existed to improve their own marketing strategies.

In 2021, following Meta’s discontinuation of Facebook Analytics, the CompEat Analytics team recognised an opportunity to expand the platform’s capabilities and provide businesses with an alternative way to access meaningful marketing insights and performance data.

Since then, CompEat Analytics has evolved significantly beyond its original social media focus. The platform has expanded to include a broader range of digital marketing intelligence, analytics and reporting capabilities across YouTube, Google Ads, Google Analytics, Google Business Profile, Google Search Console, SEO, LinkedIn and Bing.

Today, CompEat Analytics now brings marketing data and insights together in one accessible platform, helping businesses and agencies reduce the time spent sourcing information and compiling reports. By simplifying the reporting process and making competitor insights more accessible, CompEat Analytics empowers marketers to focus on what matters most: understanding performance, identifying opportunities and improving marketing results.

Our vision is to make digital marketing intelligence simpler, more accessible and more actionable for businesses of every size.

Affise's answer

Based on official case studies and success stories, here are some of the notable organizations and agencies that use Affise:

1. AdStart Media
2. Kismia
3. AppricotAds
4. ADXmaster
5. Mobavenue Media Pvt. Ltd.
6. Amundro
7. GetApNGo LTD
8. Kultra Agency
9. Lumin Partners
10. Leadfin.Tech
11. 4.partners
12. Roundler
13. GameHub