CompEat Analytics was originally conceived as a SaaS platform designed to help businesses, multi-franchise brands and digital marketing agencies gain a clearer understanding of their competitors’ activity on Facebook. The goal was to provide accessible, side-by-side competitor analysis reports that highlighted what competitors were doing, how their content was performing and where opportunities existed to improve their own marketing strategies.
In 2021, following Meta’s discontinuation of Facebook Analytics, the CompEat Analytics team recognised an opportunity to expand the platform’s capabilities and provide businesses with an alternative way to access meaningful marketing insights and performance data.
Since then, CompEat Analytics has evolved significantly beyond its original social media focus. The platform has expanded to include a broader range of digital marketing intelligence, analytics and reporting capabilities across YouTube, Google Ads, Google Analytics, Google Business Profile, Google Search Console, LinkedIn and Bing.
Today, CompEat Analytics aims to bring marketing data and insights together in one accessible platform, helping businesses and agencies reduce the time spent sourcing information and compiling reports. By simplifying the reporting process and making competitor insights more accessible, CompEat empowers marketers to focus on what matters most: understanding performance, identifying opportunities and improving marketing results.
Our vision is to make digital marketing intelligence simpler, more accessible and more actionable for businesses of every size.