Software Alternatives & Startups

Affinity Photo VS Upstack Data

Compare Affinity Photo VS Upstack Data and see what are their differences

Affinity Photo

Affinity is the imaging and design suite for creative professionals exclusively for Mac.

Rating
0 reviews
Upstack Data

Server-side tracking and identity resolution for Shopify brands.

Rating
0 reviews
Pricing
Paid Free trial $249 / Monthly (Up to 10,000 orders*/month)
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Which is more popular?

Based on our record, Affinity Photo seems to be more popular. It has been mentioned 34 times since March 2021.

social mentions
34 vs 0
Image Editing popularity
100% vs 0%
alternatives listed
240+ vs 5

Base details

Website, pricing, platforms and company facts side by side.

Affinity Photo
Upstack Data
Website affinity.serif.com upstackdata.com
Pricing —
Paid Free trial $249 / Monthly (Up to 10,000 orders*/month) Official pricing
Platforms —
Facebook Instagram TikTok Google Klaviyo +2
Company — Startup from the United States · 1 - 9 employees · 2023
Listed in

About Affinity Photo and Upstack Data

In their own words, as submitted to SaaSHub.

Affinity Photo
Upstack Data

No description of Affinity Photo yet.

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify. We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match...

Read more about Upstack Data

Features and specs

What each product offers, as listed by its team.

Affinity Photo 6 features
Upstack Data 8 features
  • Cost-effective
    Affinity Photo is available for a one-time purchase at a relatively low cost compared to the subscription model of Adobe Photoshop, making it a more affordable option in the long run.
  • Advanced Tools
    The software offers a wide range of advanced photo editing tools, including layer support, RAW editing, HDR merging, panorama stitching, and digital painting capabilities.
  • Non-Destructive Editing
    Affinity Photo allows for non-destructive editing with its powerful layers and mask features, ensuring that the original image remains unaltered.
  • Cross-Platform Availability
    Available on both macOS, Windows, and iPad, it provides a seamless experience across different devices, allowing users to work on their projects anywhere.
  • Performance
    Affinity Photo is optimized for high performance and can handle large files and complex edits without significant slowdowns, leveraging modern hardware capabilities effectively.
  • User Interface
    The user interface is modern, clean, and highly customizable, allowing users to tailor their workspace to their needs.

Possible disadvantages

  • Learning Curve
    New users might face a steep learning curve due to the abundance of features and tools, which can be overwhelming for beginners who are not familiar with photo editing software.
  • Limited Plugin Support
    Affinity Photo has limited third-party plugin support compared to Adobe Photoshop, which means fewer external resources and extensions are available.
  • Less Industry Adoption
    Despite its powerful features, Affinity Photo is less widely adopted in professional industries compared to Adobe Photoshop, which might pose challenges for collaborative work or standardizing workflows.
  • Compatibility Issues
    There can be compatibility issues with some Adobe Photoshop files (PSD), especially those that use complex or newer features, leading to potential difficulties in opening or converting files.
  • Mobile App Limitations
    While the iPad version of Affinity Photo is powerful, it does not offer all the features of the desktop version and might be less suitable for very demanding tasks.
  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions — reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous — often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis

An editorial look at what each product does well and who it suits.

Affinity Photo
Upstack Data

Overall verdict

  • Overall, Affinity Photo is considered a highly capable photo editing tool that holds its own against more expensive competitors. It is regarded as a professional-grade solution that provides excellent value for its cost, making it a strong contender in the photo editing software market.

Why this product is good

  • Affinity Photo is widely praised for its comprehensive set of features that cater to professional photographers and graphic designers. It offers robust tools for photo editing, such as advanced color correction, RAW editing, and a range of filters and selection tools. The software is also known for its speed and efficiency, with non-destructive editing options, seamless PSD import/export capabilities, and support for multiple layers. Many users appreciate its affordability compared to other high-end photo editing applications, as it offers a one-time purchase model without subscription fees.

Recommended for

    Affinity Photo is recommended for professional photographers, graphic designers, and enthusiasts who require powerful editing tools without committing to ongoing subscription costs. It is suitable for users seeking a highly capable and cost-effective alternative to Adobe Photoshop.

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

Videos

Walkthroughs and reviews on video.

Affinity Photo 3 videos + Add
Upstack Data 0 videos + Add

Affinity Photo | Hands on Review | Photography, Graphic Design, Web Design, Software

More videos

  • - AFFINITY PHOTO vs PHOTOSHOP 📷 How great is the 50$ Software?
  • - Affinity Photo Review (2018) - The #1 Photoshop Alternative

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Affinity Photo
Upstack Data
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Affinity Photo and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers — helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads — typically those spending $50K–$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on — driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack — like Elevar plus Triple Whale — with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Affinity Photo no reviews yet
Upstack Data no reviews yet

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We have no reviews of Upstack Data yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Affinity Photo 34 mentions
Upstack Data 0 mentions
  • Adobe Cuts Perpetual License for Elements Down to Just Three Years
    No more Adobe, happy with 'Affinity photo' already 6 years for now: https://affinity.serif.com/en-gb/photo/. - Source: Hacker News / about 2 years ago
  • Cancel Adobe if you are a creative under NDA with your clients
    And if you need a commercial alternative, for professional shops that need/require it, Affinity Photo is very good. Serif only offers perpetual, per major version licensing (i.e. No subscription) and offers a 'universal' licence if you... - Source: Hacker News / over 2 years ago
  • A collection of useful Mac Apps
    Affinity Photo 2 - Price: $49.99 (one-time purchase) Professional photo editing software for Mac that features advanced editing tools and a user-friendly interface. Source: over 3 years ago

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Tracking Upstack Data since Dec 2024.

Alternatives to Affinity Photo and Upstack Data

When comparing Affinity Photo and Upstack Data, you can also consider the following products.