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AdValify.io VS Integral Ad Science

Compare AdValify.io VS Integral Ad Science and see what are their differences

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AdValify.io logo AdValify.io

AdValify scans Ad Tags and HTML5 creatives to see if they comply with your ad specification.

Integral Ad Science logo Integral Ad Science

Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.
  • AdValify.io Landing page
    Landing page //
    2023-01-21

AdValify.io is a website that provides a service for validating and optimizing ad campaigns. The site offers tools and services that help advertisers ensure that their ads are functioning correctly and meeting industry standards, including ad tagging, ad serving, and ad tracking. The site provides a suite of tools for testing and optimizing ad campaigns, including ad tag validation, ad rendering, and ad performance analysis. AdValify.io is designed to help advertisers and publishers increase the effectiveness of their ad campaigns and maximize their return on investment.

  • Integral Ad Science Landing page
    Landing page //
    2022-09-24

AdValify.io

Website
advalify.io
Pricing URL
Official AdValify.io Pricing
$ Details
paid Free Trial $149.0 / Monthly (Essential plan with all core features)
Release Date
2021 January
Edit details

Integral Ad Science

Website
integralads.com
Pricing URL
-
$ Details
-
Release Date
-
Edit details

AdValify.io features and specs

No features have been listed yet.

Integral Ad Science features and specs

  • Comprehensive Ad Verification
    Integral Ad Science (IAS) provides thorough ad verification services that help advertisers and publishers ensure that their ads are viewable, brand-safe, and free from fraud, enhancing the effectiveness of digital advertising campaigns.
  • Advanced Fraud Detection
    IAS employs advanced technologies to detect and mitigate ad fraud, protecting advertisers from wasting their budgets on fraudulent impressions and clicks.
  • Brand Safety Solutions
    IAS offers robust brand safety measures that allow advertisers to align their campaigns with the appropriate content, protecting brand reputation.
  • Customizable Metrics
    Users can benefit from IAS's customizable metric systems that enable them to track specific KPIs, helping in tailoring strategies according to individual campaign goals.
  • Global Reach and Scalability
    IAS's services are operational worldwide, making it an appealing solution for businesses looking to scale their ad presence globally.

Possible disadvantages of Integral Ad Science

  • High Cost
    The comprehensive services offered by IAS can be costly, making it less accessible to smaller businesses or startups with limited budgets.
  • Complexity in Integration
    Some users have reported challenges and extended times for integrating IAS services with their existing ad platforms and systems.
  • Over-Reliance on Automation
    IAS heavily utilizes automated systems for ad verification and fraud detection, which might occasionally overlook nuanced or context-specific issues that could benefit from human oversight.
  • Limited Customer Support
    There have been mentions of IAS having limited customer support resources, which can lead to delays in resolving user issues and providing assistance.
  • Potential Data Privacy Concerns
    Due to its intensive tracking and verification mechanisms, there might be data privacy concerns associated with the use of IAS, which users need to navigate carefully in compliance with regulations.

AdValify.io videos

No AdValify.io videos yet. You could help us improve this page by suggesting one.

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Integral Ad Science videos

+ Add

Integral Unscripted: What does Integral Ad Science do?

More videos:

  • Review - Integral Ad Science Viewability Presentation
  • Review - Integral Ad Science Employee Reviews - Q3 2018

Category Popularity

0-100% (relative to AdValify.io and Integral Ad Science)

AdValify.io

Integral Ad Science

Advertising
100 100%
Advertising
0% 0
Ad Fraud Detection
0 0%
Ad Fraud Detection
100% 100
Ad Protection
18 18%
Ad Protection
82% 82
Advertising Optimization
100 100%
Advertising Optimization
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdValify.io and Integral Ad Science

AdValify.io Reviews

We have no reviews of AdValify.io yet.
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Integral Ad Science Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Founded in 2009, IAS provides a stream of optimization and verification products for publishers, advertisers, brands, and agencies. It has been working with big names such as Adobe, AOL, and DoubleClick Bid Manager by Google.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
IAS offers something called ‘True Advertising Quality’, a service that scores sellers and buyers based on metrics like brand safety, ad fraud, content, structure, and view. Moreover, IAS is accredited by MRC for SIVT (Sophisticated Invalid Traffic) detection for desktop and mobile web traffic. IAS also has a real-time solution to deliver verified inventory to buyers. This...
Source: www.adpushup.com

Social recommendations and mentions

Based on our record, Integral Ad Science seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AdValify.io mentions (0)

We have not tracked any mentions of AdValify.io yet. Tracking of AdValify.io recommendations started around Jan 2022.

Integral Ad Science mentions (2)

  • Ad Viewability from a Web Developer's perspective
    * Is https://integralads.com/ the IAS they're talking about? Source: over 3 years ago
  • Adverifications and bot filtering
    Some banned bots are associated with guys like this https://integralads.com/. Source: over 4 years ago

What are some alternatives?

When comparing AdValify.io and Integral Ad Science, you can also consider the following products

GeoEdge - GeoEdge offers ad security and verification solutions.

DoubleVerify - DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

Fraudlogix - Fraudlogix provides developer friendly API and code based solutions to detect bots, proxies, VPNs, high-risk users and other forms of fraud.

Netacea - Netacea understands bot behaviour better than anyone else, thanks to our smarter approach to bot management using Intent Analytics™ powered by machine learning.

Forensiq - Forensiq is a security solution enabling companies to eliminate click fraud, conversion fraud, impression fraud and cookie stuffing.

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