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DoubleVerify VS AdValify.io

Compare DoubleVerify VS AdValify.io and see what are their differences

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DoubleVerify logo DoubleVerify

DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

AdValify.io logo AdValify.io

AdValify scans Ad Tags and HTML5 creatives to see if they comply with your ad specification.
  • DoubleVerify Landing page
    Landing page //
    2022-06-24
  • AdValify.io Landing page
    Landing page //
    2023-01-21

AdValify.io is a website that provides a service for validating and optimizing ad campaigns. The site offers tools and services that help advertisers ensure that their ads are functioning correctly and meeting industry standards, including ad tagging, ad serving, and ad tracking. The site provides a suite of tools for testing and optimizing ad campaigns, including ad tag validation, ad rendering, and ad performance analysis. AdValify.io is designed to help advertisers and publishers increase the effectiveness of their ad campaigns and maximize their return on investment.

DoubleVerify

Website
doubleverify.com
Pricing URL
-
$ Details
-
Release Date
-
Edit details

AdValify.io

Website
advalify.io
Pricing URL
Official AdValify.io Pricing
$ Details
paid Free Trial $149.0 / Monthly (Essential plan with all core features)
Release Date
2021 January
Edit details

DoubleVerify features and specs

  • Comprehensive Ad Verification
    DoubleVerify provides extensive ad verification tools that ensure ads are viewable, fraud-free, and displayed in brand-safe environments.
  • Cross-Platform Support
    It supports multiple platforms, including mobile, desktop, video, and social media, offering advertisers a broad spectrum of coverage.
  • Real-Time Analytics
    The platform provides real-time analytics and reporting, allowing advertisers to make quick decisions and optimize their campaigns efficiently.
  • Fraud Detection
    DoubleVerify has strong capabilities in detecting and preventing ad fraud, safeguarding the integrity of advertising spend.

Possible disadvantages of DoubleVerify

  • Cost
    For small businesses or those with limited budgets, the cost of using DoubleVerify's comprehensive features might be prohibitive.
  • Complexity
    The platform's extensive features may present a learning curve for new users, requiring a significant investment in time to fully utilize its capabilities.
  • Integration Challenges
    Some users might experience challenges when integrating DoubleVerify with other existing ad tech solutions, potentially leading to technical issues.

AdValify.io features and specs

No features have been listed yet.

DoubleVerify videos

+ Add

Fraud Follows The Money To TV: DoubleVerify's Woolway

More videos:

  • Review - Connected TV - Going Global & Attracting Fraudsters: DoubleVerify's Tiley

AdValify.io videos

No AdValify.io videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to DoubleVerify and AdValify.io)

DoubleVerify

AdValify.io

Ad Protection
75 75%
Ad Protection
25% 25
Ad Fraud Detection
100 100%
Ad Fraud Detection
0% 0
Advertising
0 0%
Advertising
100% 100
Fraud Prevention
100 100%
Fraud Prevention
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DoubleVerify and AdValify.io

DoubleVerify Reviews

Best Ad Fraud Detection Companies for Publishers 2019
DoubleVerify has its proprietary platform dubbed as ‘DV Pinnacle’, to ensure viewable, fraud-free, and brand safety ads for media buyers. DoubleVerify claims its platform is the industry’s first unified service and performance platform.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
DoubleVerify is already integrated with some large programmatic platforms like AppNexus, DoubleClick Bid Manager, SpotX, Oath, Yahoo!, to analyze the publisher platforms in real-time to drive only quality impressions to advertisers. Its comprehensive dashboard also provides all the details (both, graphical, and numerical) required by publisher yield managers to improve...
Source: www.adpushup.com

AdValify.io Reviews

We have no reviews of AdValify.io yet.
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Social recommendations and mentions

Based on our record, DoubleVerify seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DoubleVerify mentions (1)

  • Who is Maya Nelson?
    Project manager here maybe? https://doubleverify.com they are a marketing protection company. Could be nothing but the name is Maya Hawkins-Nelson. This looks like an old pic of John though. Source: over 3 years ago

AdValify.io mentions (0)

We have not tracked any mentions of AdValify.io yet. Tracking of AdValify.io recommendations started around Jan 2022.

What are some alternatives?

When comparing DoubleVerify and AdValify.io, you can also consider the following products

Integral Ad Science - Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

GeoEdge - GeoEdge offers ad security and verification solutions.

Pixalate - Pixalate is an intelligence platform and real time fraud protection provider.

Fraudlogix - Fraudlogix provides developer friendly API and code based solutions to detect bots, proxies, VPNs, high-risk users and other forms of fraud.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

Improvely - Conversion tracking, click fraud monitoring and A/B testing for online marketers and agencies. Everything you need to measure and improve marketing results in one place.

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