Best User Analytics in 2025

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.

Key VisualVisitor features:

AI Sales Rep WebID +Person (B2C) WebID +Employee (B2B) Who To Contact - Contact Database (B2B)

Try for free paid Free Trial $299.0 / Monthly (WebID Includes 1,000 Identifications )

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Key PostHog features:

Self-Hosting Option Complete Analytics Suite Open-Source Privacy-Focused

Open Source freemium

Pendo helps product teams understand and guide users to create product experiences that customers love.

Key Pendo features:

User Analytics In-app Guides Customer Feedback Integration Capabilities

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Key Google Tag Manager features:

Ease of Use Centralized Management Version Control Debugging Tools

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Key Looker features:

Powerful Data Modeling Ease of Use Customization Embedded Analytics

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

We make customer data simple.

Key Segment features:

Data Integration Ease of Use Real-time Data Scalability

Determine your customer costs, features that are draining your cash, and customers that are profitable. Optimise your sales, marketing, and operations.

paid Free Trial $149.0 / Monthly