Best User Analytics in 2025

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.

Try for free paid Free Trial $299.0 / Monthly (WebID Includes 1,000 Identifications )

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

freemium

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Open Source freemium

Pendo helps product teams understand and guide users to create product experiences that customers love.

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

We make customer data simple.

Determine your customer costs, features that are draining your cash, and customers that are profitable. Optimise your sales, marketing, and operations.

paid Free Trial $149.0 / Monthly